Stay up to date on all things corporate social impact and purpose-focused marketing, including trends, tactics and need-to-know news with Engage for Good’s Megan Strand in this weekly podcast.
204: How This Restaurant Turned a Dessert Into a $200k Cancer Fundraiser
Today on Cause Talk Radio, Megan and Joe talk to co-founders Kevin Finn and Mark Edelson of Iron Hill Brewery & Restaurant, a privately owned restaurant known for their handcrafted beers and New American cuisine. Iron Hill is also known for its cause marketing, having raised $200,000 for children's pediatric cancer.
On the show, Megan, Kevin, Mark and Joe discuss:
How Iron Hill got involved with CureSearch and fighting children's pediatric cancer.
How Iron Hill decided on a dessert to benefit CureSearch.
To Joe's delight, Kevin and Mark describes the Triple Chocolate Hill, a double fudge brownie topped with vanilla ice cream, peanut butter-caramel sauce, chocolate sauce and whipped cream.
Since 2004, Iron Hill has raised $200k by selling the dessert at 12 locations.
Kevin and Mark discuss their partnership with CureSearch and what a great partner they've been.
This fundraiser is unique in that it's promoted year-round. How does Iron Hill sustain the enthusiasm for the fundraiser, especially with employees.
What's the business benefit to Iron Hill of working with causes like CureSearch?
People have high expectations of restaurants when it comes to giving back. How does Iron Hill deal with this challenge?
What advice would Mark and Kevin give a restaurant about supporting a charity.