Cover art for podcast Cause Talk Radio: The Cause Marketing Podcast

Cause Talk Radio: The Cause Marketing Podcast

276 EpisodesProduced by RashPixel.FMWebsite

Stay up to date on all things corporate social impact and purpose-focused marketing, including trends, tactics and need-to-know news with Engage for Good’s Megan Strand in this weekly podcast.

21:40

204: How This Restaurant Turned a Dessert Into a $200k Cancer Fundraiser

Today on Cause Talk Radio, Megan and Joe talk to co-founders Kevin Finn and Mark Edelson of Iron Hill Brewery & Restaurant, a privately owned restaurant known for their handcrafted beers and New American cuisine. Iron Hill is also known for its cause marketing, having raised $200,000 for children's pediatric cancer.

On the show, Megan, Kevin, Mark and Joe discuss:

  • How Iron Hill got involved with CureSearch and fighting children's pediatric cancer.
  • How Iron Hill decided on a dessert to benefit CureSearch.
  • To Joe's delight, Kevin and Mark describes the Triple Chocolate Hill, a double fudge brownie topped with vanilla ice cream, peanut butter-caramel sauce, chocolate sauce and whipped cream. 
  • Since 2004, Iron Hill has raised $200k by selling the dessert at 12 locations.
  • Kevin and Mark discuss their partnership with CureSearch and what a great partner they've been.
  • This fundraiser is unique in that it's promoted year-round. How does Iron Hill sustain the enthusiasm for the fundraiser, especially with employees.
  • What's the business benefit to Iron Hill of working with causes like CureSearch?
  • People have high expectations of restaurants when it comes to giving back. How does Iron Hill deal with this challenge?
  • What advice would Mark and Kevin give a restaurant about supporting a charity. 

Links & Notes

Are you the creator of this podcast?

Verify your account

and pick the featured episodes for your show.

Listen to Cause Talk Radio: The Cause Marketing Podcast

RadioPublic

A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed
https://feeds.simplecast.com/Y_j9QiRU