Cover art for podcast Cause Talk Radio: The Cause Marketing Podcast

Cause Talk Radio: The Cause Marketing Podcast

279 EpisodesProduced by RashPixel.FMWebsite

Stay up to date on all things corporate social impact and purpose-focused marketing, including trends, tactics and need-to-know news with Engage for Good’s Megan Strand in this weekly podcast.

21:32

Heineken, Evite Help Party-Goers Choose Responsibly with 'Drink OR Drive'

Today on Cause Talk Radio, Megan and Joe talk to Donnica Hawes Saunders, Manager of Alcohol Policy & Government Affairs, Heineken USA about its Drink OR Drive campaign to change consumer behavior and promote responsible decision-making over the holidays.

Through January 3rd, Heineken is using the Evite digital invitation platform to encourage consumers to decide early on — at the point of RSVP — whether they will be drinking or driving at holiday events and celebrations. As part of the campaign, Evite users in 11 cities will also receive discounted Uber rides from Heineken. 

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