Cover art for podcast Cause Talk Radio: The Cause Marketing Podcast

Cause Talk Radio: The Cause Marketing Podcast

276 EpisodesProduced by RashPixel.FMWebsite

Stay up to date on all things corporate social impact and purpose-focused marketing, including trends, tactics and need-to-know news with Engage for Good’s Megan Strand in this weekly podcast.

21:34

7: Automated Giving … Super Strategy or Slacktivism?

In this episode of Cause Talk Radio, Megan and Joe chat with John Ludlow, Chief Strategy Officer for Snoball about automated giving. We learn more about the Snoball platform, pontificate about why embedded giving is the wave of the future, dismiss claims of slacktivism, and speculate about ways that automated giving can become a cause marketer's dream. Also, Joe suggests best practice phone greetings…be sure to stay tuned all the way to the end of the episode for these valuable gems!

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