Cover art for podcast Cause Talk Radio: The Cause Marketing Podcast

Cause Talk Radio: The Cause Marketing Podcast

276 EpisodesProduced by RashPixel.FMWebsite

Stay up to date on all things corporate social impact and purpose-focused marketing, including trends, tactics and need-to-know news with Engage for Good’s Megan Strand in this weekly podcast.

25:43

90: Boston Strong or Boston Wrong?

Today on Cause Talk Radio, Megan and Joe talk to Rich Maiore, Senior Vice President, at Cone Communications, about the "Boston Strong" battle cry that has defined a city since the Boston Marathon attacks last April. Rich reflects on the rise of Boston Strong and whether its outgrown its initial philanthropic purpose. They also discuss the role businesses can play after tragedies and disasters, and how to maximize their impact. Boston Strong brings up a whole host of issues. But perhaps the most pressing is the role of business and consumerism when tragedy and disaster turns a community upside down. Tune in now!

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