Cover art for podcast Cause Talk Radio: The Cause Marketing Podcast

Cause Talk Radio: The Cause Marketing Podcast

312 EpisodesProduced by TruStory FMWebsite

Stay up to date on all things corporate social impact and purpose-focused marketing, including trends, tactics and need-to-know news with Engage for Good’s Megan Strand in this weekly podcast.


173: How to Use Pokémon Go to Raise Money for Charity

Today on Cause Talk Radio, Megan and Joe talk to Stephanie Bagley, COO at Charity Miles, about the new Pokémon Go game and how it can be used to raise money for good causes.

On the show, Megan, Stephanie and I discuss:

  • What is Pokémon Go? And what the heck is augmented reality?
  • How Charity Miles is leading the charge to use Pokémon Go for GOOD.
  • How Charity Miles launched a challenge to users to play Pokémon Go for a purpose.
  • The explosion in users and downloads that Charity Miles has seen since the launch of Pokémon Go. A 2000+ surge in new users of the app.
  • How different businesses and nonprofits are usingPokémon Go.
  • Is Pokémon Go a fad or the future?

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