Today on Cause Talk Radio, Megan and Joe talk to Laura Swapp, Director of Public Affairs & Next Gen Marketing at REI, about an ambitious new campaign called Force of Nature.
The goal of Force of Nature is a total disruption of the dominance of male imagery, heroes, and stories as "masters of the outdoors." Force of Nature seeks to reclaim the outdoors for women of all ages, races, sizes, and gender expressions.
On the show, Megan, Laura, and Joe discuss:
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