Cover art for podcast Cause Talk Radio: The Cause Marketing Podcast

Cause Talk Radio: The Cause Marketing Podcast

284 EpisodesProduced by RashPixel.FMWebsite

Stay up to date on all things corporate social impact and purpose-focused marketing, including trends, tactics and need-to-know news with Engage for Good’s Megan Strand in this weekly podcast.


91: Is Buy-One, Give-One the Future of Cause Marketing?

Today on Cause Talk Radio, Megan and Joe talk to Paul Dunn, Chairman of, a Singapore-based company, about a buy-one, give-one model that allows supporters to link their everyday actions and purchase to 900 social projects around the globe. Paul discusses how 1,300 businesses are currently participating, and have logged over 42 million giving impacts. B1G1 tracks giving and results and real-time so people feel connected with the projects they support. Paul explains how an upfront membership fee to B1G1 covers expenses and allows 100 percent of donations to go directly to the project. This helps B1G1 put impact first. Tune in now for an episode that talks about one of cause marketing's most popular tactics — buy-one, give-one — and an organization that is taking it worldwide!

Are you the creator of this podcast?

Verify your account

and pick the featured episodes for your show.

Listen to Cause Talk Radio: The Cause Marketing Podcast


A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens