Cover art for podcast Cause Talk Radio: The Cause Marketing Podcast

Cause Talk Radio: The Cause Marketing Podcast

284 EpisodesProduced by RashPixel.FMWebsite

Stay up to date on all things corporate social impact and purpose-focused marketing, including trends, tactics and need-to-know news with Engage for Good’s Megan Strand in this weekly podcast.


156: This Nonprofit Cleans Up with Turnkey Cause Marketing Program for Maid Services

Today on Cause Talk Radio, Megan and Joe talk to Debbie Sardone, President and Founder of Cleaning for a Reason, a nonprofit that gives the gift of free house cleaning to women undergoing treatment of any type of cancer.

Cleaning for a Reason has worked with over 1,200 maid services to donate free housecleaning to women who are undergoing treatment for any kind of cancer. Since 2006, their partner maid services have volunteered their time to clean for over 20,000 women – valued at over $5,500,000.

On the show, Megan, Debbie and Joe discuss:

  • How “Clean homes make people feel good.” Amen! Cleaning for a Reason is free service to women battling cancer.
  • How Cleaning for a Reason partners with maid services all over the country to help the community.
  • How maid services benefit from Cleaning for a Reason in communications training and support soliciting local and national media coverage.
  • How Debbie, the owner of a cleaning business of her own, developed the idea of Cleaning for a Reason by talking to people in the cleaning industry.
  • The national exposure Cleaning for a Reason has received from The Ellen Show, People Magazine, Reader’s Digest, Buzzfeed and many others!
  • How Debbie’s whole world is cleaning and founding Cleaning for a Reason was a natural extension of her brand that helped her business, other cleaning companies and the community.
  • What maid services pay to be involved in Cleaning for a Reason, how much goes back to the charity and the firewall between Debbie’s business and her nonprofit.
  • How starting a nonprofit has contributed to Debbie’s success and her bottom-line.

Show Notes


Are you the creator of this podcast?

Verify your account

and pick the featured episodes for your show.

Listen to Cause Talk Radio: The Cause Marketing Podcast


A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens