Cover art for podcast Cause Talk Radio: The Cause Marketing Podcast

Cause Talk Radio: The Cause Marketing Podcast

276 EpisodesProduced by RashPixel.FMWebsite

Stay up to date on all things corporate social impact and purpose-focused marketing, including trends, tactics and need-to-know news with Engage for Good’s Megan Strand in this weekly podcast.

19:38

161: Planet Fitness Battles Bullying Outside Gyms with 'Judgement Free Generation'

Today on Cause Talk Radio, Megan and Joe talk to McCall Gosselin, Vice President of Public Relations at Planet Fitness, about the launch of its first national cause initiative. Building off its Judgment Free Zone policies, Planet Fitness created a pro-kindness, anti-bullying movement called The Judgement Free Generation through a partnership with STOMP Out Bullying and Boys & Girls Clubs of America. 

On the show, Megan, McCall and Joe discuss:

  • How The Judgement Free Generation got started. Planet fitness had supported local causes before, but never at a national level.
  • How Planet Fitness wants to extend its encouragement culture and no-intimidation policy to teens outside the gym.
  • How Planet Fitness plans to raise $1.3 million for STOMP and BGCA, and how they are working with the two charities on the gym-level.
  • How Planet Fitness is engaging employees and customers in the campaign - and how the fitness chain effectively communicates with stakeholders at 1,500 locations.
  • The business case for cause marketing. Does it drive memberships? 
  • What Planet Fitness has learned from launching their very first cause marketing program. What could they do better?
  • What's next for Planet Fitness? Are they planning additional cause marketing programs? 

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