Cover art for podcast Cause Talk Radio: The Cause Marketing Podcast

Cause Talk Radio: The Cause Marketing Podcast

284 EpisodesProduced by RashPixel.FMWebsite

Stay up to date on all things corporate social impact and purpose-focused marketing, including trends, tactics and need-to-know news with Engage for Good’s Megan Strand in this weekly podcast.

28:44

169: New Research Rates Factors That Drive Cause Partnership Sales

Today on Cause Talk Radio, Megan and Joe talk to frequent guest Mollye Rhea, President of For Momentum, an Atlanta-based cause agency. 

On the show, Megan, Mollye and Joe discuss For Momentum's survey of U.S. nonprofit executives responsible for selling cause partnerships in the Nonprofit Partnership Sales Cycle Research.

We cover:

  • For Momentum's new research takes on the number one question people ask about cause partnerships: "How long will it take?"
  • The survey included interviews with 50 nonprofits with corporate alliance teams.
  • The survey looked at sponsorships, integrated fundraising and employee directed partnerships.
  • Nonprofits need to give themselves up to 18+ months to close a larger partnership. The more money involved, the longer the sales cycle. Warmer leads can reduce close time.
  • Mollye's advice on how to work with prospects, especially your warmer leads.
  • How the sales cycle is impacted by your nonprofit's brand and mission fit and readiness.
  • Why do companies turn down a cause partnership? The #1 reason surprised Mollye! But she has some good ideas on how nonprofits can address this.
  • Mollye's advice on how nonprofits need to stay proactive, top-of-mind, creative and flexible when pitching cause programs to companies.
  • Should you ask a company to commit to a minimum level of support? How much?

Links & Notes

Are you the creator of this podcast?

Verify your account

and pick the featured episodes for your show.

Listen to Cause Talk Radio: The Cause Marketing Podcast

RadioPublic

A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed
https://feeds.simplecast.com/Y_j9QiRU

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens