Want to know how the right pricing strategy can double your business annually? Check out this episode of #70secondCEO with Carl Gould.
Read full transcript:
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results.
So in our pricing strategy we need to have our Up strategy. A premium strategy that’s turn key that comes with a premium price. Now you may not end up doubled and double again you might have to bring it back down and find where the market acceptance rate would be. But it’s got to be at least twenty-five to thirty-five percent higher than your core offering. Now I don’t know how many of you remember 1985 through 1989 I launched a residential home improvement company during that time, we were in a real estate recession, yeah Bill you remember, what was a thirty year fixed mortgage in 1986? A good one was double digits. It was twelve to eighteen percent we were in a real estate recession. I launched my landscaping and contracting residential contracting company into that environment. That would be like launching one today. That business doubled every year until 1992 and then I sold it.
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