Cover art for podcast CAREhER - A community learning & development platform for women leaders in the APAC

CAREhER - A community learning & development platform for women leaders in the APAC

120 EpisodesProduced by CAREhERWebsite

CAREhER 是亞太高階女性的領導力共學交流平台。提供全球觀點的內容如組織管理、DEI(Diversity 多樣性、Equity 公平性、Inclusion 共融性)、ESG(Environment 環境保護、Social 社會責任、Governance 公司治理)、虛擬貨幣及 NFT(非同質化代幣)和 Podcast 語音專訪、會員專屬的精緻交流學習活動,以及大型策展論壇,透過共學和交流,成為想像中的領袖。 CAREhER 目前有兩個 Podcast 節目,分別是「Future Makers」和「Leading Ladies」,「Future Makers」中 CAREhER 團隊的 G… read more


EP.89 帶著 grit mentality 建構品牌策略、進入跨國市場 — <br/> Founder of Ksisters Jungmin Lee

【 英文訪談 】“As a small business owner, you have to stand up for your brand and really protect it.” Jungmin 身為 mom community 的一員,儘管看見韓國成熟發展的 K-beauty 產業,仍飛往新加坡、帶著 grit mentality 進入了必須重新認識的市場。在小規模的團隊資源中,不斷嘗試著推出新產品、說著一遍又一遍的品牌故事,建立與顧客之間的信任並有策略地運用了 PR, performace marketing 及 personal branding,讓大家認識她的品牌價值。

  1. Mompreneur 創立品牌的背後故事:be a role model 
  2. 用真誠的 storytelling 打動只在乎銷售數字的市場:與品牌創辦人在 IG 直播、舉辦 consumer tester events
  3. 正起步的企業如何有效地做 branding?精簡的架構、運用少量成本不斷嘗試 PR, performance marketing, personal branding
  4. 外包 PR:當品牌無法再觸及更多族群時 — 前提是企業已有足夠能力額外負擔!
  5. Human touch( personal branding )最終帶來最大的效益
  6. 意志力( grit mentality )> 才能與智能
  7. 進入新的市場前:在各個市場觀察趨勢、有個 benchmark 比較

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