Cover art for podcast CAREhER - A community learning & development platform for women leaders in the APAC

CAREhER - A community learning & development platform for women leaders in the APAC

120 EpisodesProduced by CAREhERWebsite

CAREhER 是亞太高階女性的領導力共學交流平台。提供全球觀點的內容如組織管理、DEI(Diversity 多樣性、Equity 公平性、Inclusion 共融性)、ESG(Environment 環境保護、Social 社會責任、Governance 公司治理)、虛擬貨幣及 NFT(非同質化代幣)和 Podcast 語音專訪、會員專屬的精緻交流學習活動,以及大型策展論壇,透過共學和交流,成為想像中的領袖。 CAREhER 目前有兩個 Podcast 節目,分別是「Future Makers」和「Leading Ladies」,「Future Makers」中 CAREhER 團隊的 G… read more

37:46

EP.72 拒絕接班後的他,打造台灣高質感居家美學品牌 — AJ2 創辦人 蔡適宇 Kevin Tsai

從 2015 年創立至今,在美國主修「電商數據分析」及「品牌管理」的 Kevin,一直希望能成立一個屬於自己的品牌,創業前三年沒有設定所謂的業績目標, 主要著重於品牌在市場上的定位,AJ2 成功打破代工思維,從傳產出發,打造經營高質感美學 lifestyle 品牌。
【內容重點】
1. 接班不接班?從家族傳產事業跳出來打造 lifestlye 品牌
2. 定位品牌的 brand positioning 策略
3. 疫情中逆勢成長,甚至展店,創辦人的心路歷程
4. 新創公司的管理心法:react, rebound, reimagine
5. Meaningful connections 跟 support net 對他來說是什麼?
【閱讀這集】https://careher.net/ep-72-kevin-aj2-brandbuilding/
【到 CAREhER 找資源】https://careher.net/
【FB 粉絲頁】https://www.facebook.com/Careher
喜歡 CAREhER 精心製作的原生內容嗎 ? 在 Apple Podcast 給本節目評分留言,就是對團隊最大的支持

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