Cover art for podcast CAREhER - A community learning & development platform for women leaders in the APAC

CAREhER - A community learning & development platform for women leaders in the APAC

120 EpisodesProduced by CAREhERWebsite

CAREhER 是亞太高階女性的領導力共學交流平台。提供全球觀點的內容如組織管理、DEI(Diversity 多樣性、Equity 公平性、Inclusion 共融性)、ESG(Environment 環境保護、Social 社會責任、Governance 公司治理)、虛擬貨幣及 NFT(非同質化代幣)和 Podcast 語音專訪、會員專屬的精緻交流學習活動,以及大型策展論壇,透過共學和交流,成為想像中的領袖。 CAREhER 目前有兩個 Podcast 節目,分別是「Future Makers」和「Leading Ladies」,「Future Makers」中 CAREhER 團隊的 G… read more

30:51

Ep.5 公開語音:行銷跟你想像的不一樣!從美妝到美國生技公司 Scanadu - 行銷經理 Elinor

#marketing #美國加州 #生技醫療
從第一份工作開始,Elinor 就不停地在累積自己的行銷經驗,先後待過萊雅、嬌生甚至是世界展望會。而對於醫療保健產業的了解,則幫助她更穩健地發展職涯,最後進入美國舊金山灣區的新創生技公司。
Elinor 點出,很多人對於行銷仍有一部分誤解:
「行銷本身不是個產業,可是它包含兩種知識。一個是功能(function)的知識,一個是產業的知識。要有產業知識,才能跟在產業內的人打交道時,得到一定的尊重。功能上、產業知識上都是門檻,看妳怎樣在行銷領域上定位自己。」

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