Cover art for podcast CAREhER - A community learning & development platform for women leaders in the APAC

CAREhER - A community learning & development platform for women leaders in the APAC

120 EpisodesProduced by CAREhERWebsite

CAREhER 是亞太高階女性的領導力共學交流平台。提供全球觀點的內容如組織管理、DEI(Diversity 多樣性、Equity 公平性、Inclusion 共融性)、ESG(Environment 環境保護、Social 社會責任、Governance 公司治理)、虛擬貨幣及 NFT(非同質化代幣)和 Podcast 語音專訪、會員專屬的精緻交流學習活動,以及大型策展論壇,透過共學和交流,成為想像中的領袖。 CAREhER 目前有兩個 Podcast 節目,分別是「Future Makers」和「Leading Ladies」,「Future Makers」中 CAREhER 團隊的 G… read more

35:59

EP.102 結合永續並將「理想」商業化可能嗎?創造「被需要」的價值 — 美科實業 創辦人 陳俊偉 Eric Chen

有沒有可能一個品牌既要能賺錢,又想打造客製化的專屬體驗,但同時還要兼顧為地球環境做永續?這些聽起來好多既衝突又過於「理想化」的元素,卻在美科創辦人 Eric 二十多年的耕耘下融合,既幫助顧客利用天然萃取物好好照顧頭皮,提供客製化體驗,更同時獲得國際指標 B 型企業的認證,成為全球 4000+、台灣 30 多個,在用商業力量發揮對社會與環境,正面影響力的品牌之一。但 Eric 也很一針見血地說,理想絕對能當飯吃,但前提是產品是被需要的、消費者願意掏出錢包支持的、並具有經濟規模的。所以,這不是一個空談理想的故事,而是一個持續在選擇「這門生意是不是我們該做的生意」,有理念卻也有責任盈利,一位身為「女性之友」(笑)打造綠色品牌的故事。

【內容重點】

  1. 「髮品也可以是一種保養品」Eric 找到市場的切入點
  2. 頭皮保養為何要強調客製化與獨特性?
  3. 做永續的選擇:生物可分解 vs. 再生材質
  4. 企業「產品力」,有被大眾需要的價值嗎?
  5. 擁抱獨特性和不那麼完美的自己

【⭐ 8/20 夏日高峰會搶先購票】https://m.me/Careher?ref=8.20Summersummit
【閱讀這集】https://careher.net/podcast-leading-ladies-ep102-juliart-eric-bcorp/
【成為 CAREhER 會員】https://linktr.ee/clubcareher
【贊助支持 CAREhER】https://pay.firstory.me/user/careher
喜歡 CAREhER 精心製作的原生內容嗎 ? 留言讓我們知道妳的想法:https://open.firstory.me/story/cl5w7f3y301yb01ulbj0b70ic?m=comment



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