Cover art for podcast CAREhER - A community learning & development platform for women leaders in the APAC

CAREhER - A community learning & development platform for women leaders in the APAC

120 EpisodesProduced by CAREhERWebsite

CAREhER 是亞太高階女性的領導力共學交流平台。提供全球觀點的內容如組織管理、DEI(Diversity 多樣性、Equity 公平性、Inclusion 共融性)、ESG(Environment 環境保護、Social 社會責任、Governance 公司治理)、虛擬貨幣及 NFT(非同質化代幣)和 Podcast 語音專訪、會員專屬的精緻交流學習活動,以及大型策展論壇,透過共學和交流,成為想像中的領袖。 CAREhER 目前有兩個 Podcast 節目,分別是「Future Makers」和「Leading Ladies」,「Future Makers」中 CAREhER 團隊的 G… read more

22:13

Ep.4 公關不是光辦活動,更重要是臨機的判斷能力 -前奧美公關經理- Jen

#公關 #marketingcommunications #行銷 #奧美 #Ogilvy & Mather #公開語音
從大學開始便設定要進到奧美 Ogilvy & Mather 的 Jen,四年半的期間經歷該有的升遷和訓練:
「品牌是一個長期規劃的過程,公關或行銷上做的事情會比較像是短期的目標。例如今天我要上市一支手機,我可能會做一些公關媒體的活動,下一些電視廣告,做一些宣傳渠道,讓大家知道我的品牌、這個產品的功能。但妳不可能每一個禮拜每一個月都在做這件事情。所以當產品的走期,可能三個月過去了,妳需要想得更遠的是,我怎樣在不講產品的時候,還可以讓大家記住我的品牌。」
Jen 提出公關人需要的特質:
1. 對新聞非常敏感 
2. briefing 的能力很重要 
3. 怎樣把說重點的能力轉變成說故事的能力
 4. 妳有沒有辦法在短時間內判斷狀況,而且有能力解決問題

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