Can You Make It Pretty?
Can You Make It Pretty? is the podcast for community college marketers, communicators, and leaders. Your peers and other experts share their experiences, tips, and knowledge to help you do your job better – and hopefully make the day a little easier. Tune in the third Thursday of the month for new e… read more
Launching a Successful, Targeted Digital Marketing Campaign
Saddleback College wanted to launch a targeted digital marketing campaign, and it wanted to ensure it got the details and audience right. As an HSI – Hispanic-Serving Institution – the California college needed to speak its audience's language, both literally and figuratively. Jennie McCue, Saddleback's executive director of marketing and communications, talks through how it selected its vendor, the research conducted, and the (successful!) results of the campaign.
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