S3, E5: COVID-19 information fatigue is real, but Northern Essex Community College in Massachusetts was determined to inform their employees and students about the college's coronavirus safety measures. When presented with a budget to make a video, Allison Dolan-Wilson, vice president of institutional advancement, and creative director Trevor Stair knew they had to do something memorable. They share how they crafted the perfect irreverent tone to ensure their audience would listen up. Watch their bronze Paragon Award-winning project, in Promotional Video-Short Form, on YouTube. Plus, hosts Jeff and Stephanie discuss the benefits of a little um'ing. (For all you um-counters out there, get your answers in no later than June 1, 2022!)
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