Business with Purpose

EP 96: Kristi Porter, Founder of Signify

July 4th, 2018

Episode description

With today’s news cycles, it’s easy to feel overwhelmed with the troubles going on in our world. Where do we even start? How do we even scratch the surface of helping? What do we do? What can one person do to make a difference in some of the world’s biggest problems? It does not have to be complicated. It doesn’t have to be hard. You can make a difference! You can make a change! This isn’t just some fluffy, woo-woo talk, you really can make an impact. My guest this week is Kristi Porter, the founder of Signify. Kristi helps small nonprofits and for-profits with a social mission get noticed and grow through effective marketing and communications, She also teaches solopreneurs and small businesses how to incorporate philanthropy and giving strategies so they can leverage their resources and influence to make a positive impact. Today’s conversation is absolutely incredible; Kristi and I personally tackle some pretty tough issues: human trafficking, racism, religion, our faith. It’s a lot, but it’s oh so good! You’re going to love it! INSPIRATION IS ALL AROUND YOU When Kristi felt the call to be more involved and make an impact, searching for jobs on the internet just didn’t cut it. She knew she wanted to be heavily involved, whether it was through one big organizations or many small organizations. When Kristi realized that many owners of small businesses needed help in the marketing and communications department, she knew she had found a way to make her mark. Kristi and I talk about how the biggest inspirations can come from the little things in your life. ANTI-TRAFFICKING Kristi and I are similar in many ways, including our passion for preventing human trafficking. Kristi had always had been drawn to the issues of slavery because of the history of slavery in the Bible and around the time of Abraham Lincoln, but had no idea that people today were facing these hardships as well. Kristi and I talk about how our independence led to our involvement in the anti-trafficking movement. CHRISTIANITY AND SOCIAL JUSTICE Lucky for me, Kristi was comfortable to get a little uncomfortable and we were able to talk about christians’ role in social justice. These days, christians and the christian church tend to take a backseat when it comes to the social justice movement and they should be doing better! Looking at the Bible, Jesus stood for social justice and was meeting the needs of those who needed help most, something that christians should be striving to do also. Kristi and I discuss why we think the church is struggling in the social justice movement. About Kristi Porter, Founder of Signify: Kristi Porter believes in using her skills, talents, and influence to do good wherever she can. As a self-described #wordnerd, she is often assisting small nonprofits and for-profits with a social mission in their marketing and communications efforts, primarily through copywriting and marketing strategy consulting. Kristi also teaches solopreneurs and small businesses how to incorporate philanthropy and giving strategies so they can actively participate in the issues they care about too. She believes that cause-focused organizations are the future of business, and when they succeed, we all win. CONNECT WITH KRISTI:

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