back arrowBusiness with Purpose

EP 96: Kristi Porter, Founder of Signify

Episode description

With today’s news cycles, it’s easy to feel overwhelmed with the troubles going on in our world. Where do we even start? How do we even scratch the surface of helping? What do we do? What can one person do to make a difference in some of the world’s biggest problems? It does not have to be complicated. It doesn’t have to be hard. You can make a difference! You can make a change! This isn’t just some fluffy, woo-woo talk, you really can make an impact. My guest this week is Kristi Porter, the founder of Signify. Kristi helps small nonprofits and for-profits with a social mission get noticed and grow through effective marketing and communications, She also teaches solopreneurs and small businesses how to incorporate philanthropy and giving strategies so they can leverage their resources and influence to make a positive impact. Today’s conversation is absolutely incredible; Kristi and I personally tackle some pretty tough issues: human trafficking, racism, religion, our faith. It’s a lot, but it’s oh so good! You’re going to love it! INSPIRATION IS ALL AROUND YOU When Kristi felt the call to be more involved and make an impact, searching for jobs on the internet just didn’t cut it. She knew she wanted to be heavily involved, whether it was through one big organizations or many small organizations. When Kristi realized that many owners of small businesses needed help in the marketing and communications department, she knew she had found a way to make her mark. Kristi and I talk about how the biggest inspirations can come from the little things in your life. ANTI-TRAFFICKING Kristi and I are similar in many ways, including our passion for preventing human trafficking. Kristi had always had been drawn to the issues of slavery because of the history of slavery in the Bible and around the time of Abraham Lincoln, but had no idea that people today were facing these hardships as well. Kristi and I talk about how our independence led to our involvement in the anti-trafficking movement. CHRISTIANITY AND SOCIAL JUSTICE Lucky for me, Kristi was comfortable to get a little uncomfortable and we were able to talk about christians’ role in social justice. These days, christians and the christian church tend to take a backseat when it comes to the social justice movement and they should be doing better! Looking at the Bible, Jesus stood for social justice and was meeting the needs of those who needed help most, something that christians should be striving to do also. Kristi and I discuss why we think the church is struggling in the social justice movement. About Kristi Porter, Founder of Signify: Kristi Porter believes in using her skills, talents, and influence to do good wherever she can. As a self-described #wordnerd, she is often assisting small nonprofits and for-profits with a social mission in their marketing and communications efforts, primarily through copywriting and marketing strategy consulting. Kristi also teaches solopreneurs and small businesses how to incorporate philanthropy and giving strategies so they can actively participate in the issues they care about too. She believes that cause-focused organizations are the future of business, and when they succeed, we all win. CONNECT WITH KRISTI:


Special thanks to CAUSEBOX for sponsoring this week’s Business with Purpose podcast. Use coupon code MOLLY for $15 off!

Join my Purchase with Purpose Facebook group and let’s continue the conversation!

Subscribe to the Business with Purpose podcast (and I’d love it if you left a review** on iTunes!) **Want to know how to leave a review of the Business with Purpose Podcast on iTunes from your iPhone or iPad?
    1. Launch Apple’s Podcast app.
    2. Tap the Search tab.
    3. Enter “Business with Purpose“
    4. Tap the blue Search key at the bottom right.
    5. Tap the Blue album art for the podcast.
    6. Tap the Reviews tab.
    7. Tap Write a Review at the bottom.
    8. Enter your iTunes password to login.
    9. Tap the Stars to leave a rating.
    10. Enter title text and content to leave a review.
    11. Tap Send.


episodes iconMore Episodes

EP 107: Ryan McCarty, Culture of Good

September 19th, 2018


I talk all the time about the importance of having a “why” in your business. Having a “why” is that foundation that every business owner should build their business upon. Simply because, when the rough patches come (w…

EP 106: Mary Sue Papale, Ashbury Skies

September 12th, 2018


A common thread I’ve discovered through interviewing so many social entrepreneurs is that they worked at a particular field that isn’t inherently social conscious and they realized, something had to be done to change …

EP 105: Cecilia Polanco, So Good Pupusas

September 5th, 2018


I love cultural history. I love it. I soak up details and facts and information about the history of different cultures anytime I can. I listen to podcasts, I read blogs, watch documentaries, and when I meet

EP 104: Kelly Parker Smith, Founder of Hello World Paper

August 29th, 2018


You may be one type of person. You may be the type of person who, you are currently working in a job and you have that side hustle that you really enjoy, but it just kind of supplements whatever you do for a living ri…

EP 103: Alexandra Douwes, Purpose Generation

August 22nd, 2018


The term millennial gets a bad rap these days. Millennials are thought to be entitled, lazy, self-serving, wasteful, but here’s the thing, let’s be honest: those types of people exist in every generation, ever. That i…

EP 102: Sabrina Dorman-Andrew, New Creation

August 15th, 2018


For years, the downtown area of Harrisonburg, Virginia had an eyesore that its residents had to drive past each and every day. It was a run down, bright pink pornography shop in disrepair. It was a place of hurt and p…

EP 101: Barrett Ward, Founder and CEO of ABLE

August 8th, 2018


It’s a fact - when the unemployment rate is high, the first people to be hit are women and children. Whether it’s in a developing nation or here in the United States, women and children are the first ones affected by …

EP 100: Special Guest - MY HUSBAND, JOHN! The 100th Episode Spectacular

August 1st, 2018


Alright guys…. I’m shaking things up this week for the 100th episode extravaganza! My executive producer, also known as my husband John, is here to help me co-host and we’re talking about basically everything you coul…

EP 99: Carly Burson, Founder & CEO of Tribe Alive

July 25th, 2018


One of the things I talk about a lot is the fact that there are a lot of layers to the ethical and fair trade fashion world. It’s not just about pretty, handmade clothes. There are so many complex issues that…

EP 98: Nathan Thomas, All We Are

July 18th, 2018


I believe in my heart of hearts that everyone, yes, everyone, is born with a gift. Now, I don’t know what your gift may be, but you, listening right now, you have a gift that was given to you at birth. Maybe …

Loading ...

Download the RadioPublic app for
 FREE and never miss an episode.

Get it on Google PlayDownload on the App Store