Cover art for podcast Business Wars

Business Wars

173 EpisodesProduced by WonderyWebsite

Netflix vs. HBO. Nike vs. Adidas. Business is war. Sometimes the prize is your wallet, or your attention. Sometimes, it’s just the fun of beating the other guy. The outcome of these battles shapes what we buy and how we live. Business Wars gives you the unauthorized, real story of what drives these … read more

26:41

Coke vs Pepsi - The Imitator's Revenge | 4

Welcome to the Pepsi Generation. As Pepsi fires up a hot new ad campaign, Coca-Cola starts getting nervous. But a sudden plane detour through Ireland gives Coke executive Bill Backer inspiration for one of the most iconic ads of the 20th century. It seems Coke is on top once again—but Pepsi has another trick up its sleeve. The company is out for blood with the Pepsi Challenge, a nationwide taste test that will endanger the most precious part of Coca-Cola lore: its secret recipe.

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