Cover art for podcast Business Podcast by Roohi | Entrepreneur,Marketing

Business Podcast by Roohi | Entrepreneur,Marketing

53 EpisodesProduced by Roohi KaziWebsite

Business Podcast by Roohi an audio based interview style podcast where I chat with thought leaders, Venture Capitalists, creators, founders, entrepreneurs. About a wide range of topics from investment thesis to start up space. It's a podcast for creators, makers, builders, doers, business people and… read more


Ep #14: Content Writing and much more Ft. Raj Goodman Anand

The wait is over!

Are you interested in what is B2B vs B2C digital marketing or content writing?. In this episode, I have invited special guest Raj Goodman Anand | Founder of Goodman Lantern

Raj has shared some fantastic insights on content writing, B2B vs B2C digital marketing and much more.

Key Takeaways from today's episode:

✅ Content should be written with the end buyer in mind, not keywords

✅  Write content authentically on: company focus, vision- in their tone to resonate and increase conversion

✅ B2B: Business to Business Marketing vs B2C-Business to Customers

and much more

Thoughts? What is your take on content writing? Any advice for those who want to break into the industry?

Do listen to this episode if you want to learn more about content writing, B2B Vs B2C Digital Marketing,and much more.

Connect with Raj on:

Goodman Lantern Website:

LinkedIn: Raj Goodman Anand

Connect with the host Roohi Kazi:


LinkedIn: Roohi Kazi

Visit this link for more listening options/platforms for Business Podcast by Roohi, and next step groups:

Business Podcast by Roohi website:

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