SaaS companies obsessed by User Acquisition and User Acquisition Cost are focusing on the wrong metrics, missing the far more important growth drivers for a SaaS business: monetization and retention. In this talk from ProfitWell's Patrick Campbell, we look at the importance of developing your product in collaboration with your current users to understand the needs of the people that are paying for your product.--- Send in a voice message: https://anchor.fm/business-of-software/message
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