Business of Software is a place that brings together the brightest minds and greatest practitioners in software into one place.World-Class software leaders such as Joel Spolsky, Gail Goodman, Seth Godin, DHH, Dharmesh Shah, & Kathy Sierra come to teach everything except the code in how to scale grea… read more
Paul Kenny is no stranger to the Business of Software Conference stage. A sales coach with experience working with software companies including Redgate and StackExchange, Paul has a huge amount of experience and insight to share on the process of selling your software. In this talk from BoS USA 2017, Paul talked about the important things to get right to set your company up well to turn your software into money.
Recorded live at Business of Software Conference USA 2017, in Boston, MA
For more great talks, visit businessofsoftware.org/videos
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