Business of Software Podcast
Business of Software is a place that brings together the brightest minds and greatest practitioners in software into one place.World-Class software leaders such as Joel Spolsky, Gail Goodman, Seth Godin, DHH, Dharmesh Shah, & Kathy Sierra come to teach everything except the code in how to scale grea… read more
Ep 19: Design Metrics that Matter (With Jared Spool)
Design is a process where we finely tune our intuition to create great user experiences. Yet, sometimes, what we think is best rivals the metrics. What do we believe – our gut or the data?
This talk from Jared Spool will teach you:
- What easily-collected analytics, like bounce rate, actually tell us about our users’ experiences
- Why techniques like a money-left-on-the-table analysis can show us how metrics impact design
- Why asking, ”Would you recommend this?”, is a bad way to measure brand engagement
Recorded live at Business of Software Conference USA in Boston, MA 2018
For more great videos of BoStalks, visit businessofsoftware.org/videos
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