Business of Software Podcast
Business of Software is a place that brings together the brightest minds and greatest practitioners in software into one place.World-Class software leaders such as Joel Spolsky, Gail Goodman, Seth Godin, DHH, Dharmesh Shah, & Kathy Sierra come to teach everything except the code in how to scale grea… read more
Ep 37 How To Use Jobs To Be Done To Perfect Your Product’s Messaging (with Claire Suellentrop)
When marketing a product, it’s common for founders to focus on the product itself with pitches like “Look at our cool features! We help you do X activity better!” Which can just get lost in the noise.
Capturing your customer’s attention requires focusing on their ultimate motivation (“job to be done”), to transform her current situation into a preferred one.
Claire Suellentrop loves getting inside customers' heads, uncovering what those customers really care about, and using these juicy details to create great marketing. She's currently the co-founder of two companies: Userlist.io (behavior-based email for SaaS products), and Forget The Funnel (SaaS marketing training).
recorded live at Business of Software Conference UAS 2018 in Boston, Ma
for more great talks, visit businessofsoftware.org/videos
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