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Business of Software Podcast

149 EpisodesProduced by Business of SoftwareWebsite

Business of Software is a place that brings together the brightest minds and greatest practitioners in software into one place.World-Class software leaders such as Joel Spolsky, Gail Goodman, Seth Godin, DHH, Dharmesh Shah, & Kathy Sierra come to teach everything except the code in how to scale grea… read more

149 Episodes | 2016 - 2022

Ep 106 Strategy and Making Progress (with Bob Moesta & April Dunford)

May 17th, 2022


BoS Online Fall 2021 started with a conversation on Jobs to be Done and marketing with April Dunford and Bob Moesta.

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Ep 105 Allyship (with B. Pagels-Minor)

May 10th, 2022


In this talk, B Pagels-Minor will help you understand a little bit more what allyship might look like and how you can actually be a great ally in your workplace.

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Ep 104 Setting up your business for a successful sale with FE International's Thomas Smale

May 3rd, 2022


FE International works with founders and business owners to value, exit plan and ultimately sell their businesses on the best terms. FE uses hundreds …

Ep 103 Mapping the Future of your Business with Simon Wardley

April 26th, 2022


In this talk from our Online Spring Conference in 2021, Simon Wardley walks us through how Wardley mapping helps you to understand where your business is, identify opportunities and threats to its existence, make plans …

Ep 102 The Three Mistakes That Defined Our Company (with Chris Savage)

March 15th, 2022


Explore the good, the bad, and the downright dangerous as Wistia's Chris Savage talks about the three mistakes he and co-founder Brendan Schwartz learned from whilst building Wisita.

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Ep 101 Impossible Outcomes (with Bruce McCarthy)

March 8th, 2022


In this session, Bruce will walk you through the cultures and practices of these organisations and help you think about how to tackle the big, scary …

Ep 100 The Pros and Cons of Setting Your Own Goals (with Sahil Lavingia)

February 22nd, 2022


Sahil Lavingia discusses why and how he runs Gumroad with no full time employees, no meetings, no deadlines and no company perks.

NB, This was a talk …

Ep 99 The Effort:Experience Ratio (with Ruth Everard)

February 15th, 2022


You will learn how to prioritise your goals and achievements in all aspects of your life by weighing up the effort necessary against the experience to be gained in pursuing them with more everyday, mainstream, examples.

Ep 98 Positioning Jujitsu (with April Dunford)

February 1st, 2022


In this talk you will learn how to:

  • use strategic positioning to carve out a place in the market where you can win against any competitor of any …

Ep 97 Building an Accidental Business (with Cesar Kuriyama)

January 25th, 2022


Cesar worked in advertising before leaving it all behind to pursue his own personal creative endeavours; among them a personal project – 1SecondEveryday.

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Ep 96 Lessons learned in 2021

January 18th, 2022


We are back for another year! 

To kick us off, BoS's own Mark Littlewood joins Kirk for a discussion about what he has learned and will take away …

Ep 95 Developing Sales Talent (with Paul Kenny)

December 21st, 2021


Understand and conquer the challenges of scaling sales teams rapidly with a focus on the challenge of getting new hires up and running quickly and …

Ep 94 Old School Copywriting For New School Businesses (with Joanna Wiebe)

December 14th, 2021


Joanna looks at some old school copywriters' tips to help your SaaS stand out, including the Seven Sweeps to give your copy before you ship it.

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Ep 93 Switching from Consulting to a Product Led Business (with Laura Roeder)

December 7th, 2021


Almost everyone running a consulting, training or agency business, however successful, will admit at some point that they wish they could run a …

Ep 92 The case for mindfulness at work (with Matthew Bellows)

November 23rd, 2021


Join Yesware's Matthew Bellows as he discusses the importance and helpfulness of mindfulness in the workplace.

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Ep 91 How To Grow and Scale A Culture with Limited Funds (with Alicia Navarro)

November 16th, 2021


Scaling is a challenge which presents itself to any company starting out. Further to this, cash flow is the single greatest reason companies fail in …

Ep 90 Life's too short for bad software (with Leon Barnard)

November 9th, 2021


Mark Littlewood spent some time with Leon Barnard, Balsamiq's education team lead, to discuss how Balsamiq's approach to marketing was conceived, why the focus of all their efforts has always been to support the growth …

Ep 89 Making Social Media Work in B2B (with Laura Fitton)

November 2nd, 2021


Once upon a time dubbed a “Queen” of Twitter, Laura “@Pistachio” Fitton co-authored Twitter for Dummies and founded (acquired by HubSpot) in 2009 when she recognised that software built on Twitter’s API was …

Ep 88 Talk Sh*t, delegate & know what you want (with Michael Lopp)

October 19th, 2021


In this talk, Michael will explore the soft skills necessary for building a product in a company full of bright people who all think they are right.

Ep 87 A Practioners Guide to Ecosystem Development (with Mike Milinkovich)

October 12th, 2021


Software Ecosystems is a continuously evolving ideology in the field of software engineering. Mike Milinkovich’s talk at BoS Conf USA 2008 looks at …

Ep86 Founders at Work (with Jessica Livingston)

October 5th, 2021


In this talk Jessica Livingston - author of Founders at work - talks about the many lessons she learned from her interviews with the likes of Paul …

Ep 85 Evolution and Challenge in Business Intelligence (with Charles Caldwell)

September 21st, 2021


Fascinating and wide-ranging conversation with Charles Caldwell, VP of Product, Logi Analytics

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Ep 84 Predicting Your Company’s Success (with Matt Wensing)

September 14th, 2021


Drawing on his research, his experience, and physics Matt explains strategies and techniques CEOs can employ to spot patterns and trends in order to reduce uncertainty and get better at predicting strategic outcomes.

Ep 83 Why a SaaS Pricing Consultancy Gives Away Free Software (with Patrick Campbell)

September 7th, 2021


SaaS companies obsessed by User Acquisition and User Acquisition Cost are focusing on the wrong metrics, missing the far more important growth drivers for a SaaS business: monetization and retention. In this talk from …

Ep 82 From side hustle to 1000 people (with Jason VandeBoom)

August 31st, 2021


Jason went against a lot of traditional advice for startups: staying in your lane; not going after big companies as your first customers; treating customer support as a cost center. Those unorthodox decisions have been …

Ep 81 Don’t Be The Last to Know (with Claire Lew)

August 24th, 2021


Be it Fear or futility, Those pesky employees aren’t telling you everything. Claire Lew looks at why and gives you actionable advice on how to build …

Ep 80 Humanising the Web (with Sarah Hatter)

August 17th, 2021


Are you saying ‘sorry for the inconvenience’ and ‘Thank You for the Feedback?’. Is your customer support leaving your paying customers feeling more …

Ep 79 Praxeology – Lessons from a Lost Science (with Rory Sutherland)

August 10th, 2021


Psychology, philosophy, and economics together demonstrate how software developers, entrepreneurs and engineers need to embrace the forgotten science …

Ep 78 10 Lessons Learned about Venture Capital (with Heidi Roizen)

August 3rd, 2021


Heidi Roizen Is a Silicon Valley executive, venture capitalist, and entrepreneur. 

In this BoS Talk she discussed why are VCs so difficult? Heidi, …

Ep 77 Making Trend Spotting Help Your Future Business (with Eva Pascoe)

July 27th, 2021


Spotting trends is pretty easy if you know how. Using that knowledge is different – there’s one thing you really need to understand if you are going to capitalise on the future...

For more great talks from BoS Conf, …

Ep 76 Continuous Discovery Habits (with Teresa Torres and Mark Littlewood)

July 20th, 2021


In this conversation with Fall 2021 and USA 2019’s BoS speaker Teresa Torres, Mark Littlewood digs into her latest on customer discovery and what to expect in her new book and her BoS Fall talk Continuous Discovery …

Ep 75 Harnessing Culture & Using Data To Build Value For Your Business (with Sarah McVittie)

July 13th, 2021


In this talk from BoS Europe 2019, Sarah discusses why Dressipi started as a B2C play but the data it collected on customers has a much higher value …

Ep 74 Creating early warning scenarios & thinking about the future (with Rita McGrath)

July 6th, 2021


What is the world of tomorrow going to look like? They say to find out what life is like in 20 years time, ask a current 10 year old as they are the …

Ep 73 The Developer’s Guide To Running Sales Teams (with Jeff Szczepanski)

June 29th, 2021


Jeff ‘Tall Jeff’ Szczepanski from Stack Exchange delivers a talk on his experiences of what happens when you think about and manage sales like you …

Ep 72 Iterating less and achieving more (with Radhika Dutt)

June 22nd, 2021


In this talk from BoS Conf Online, Radhika talks about where iteration goes wrong, Methodologies such as Lean and Agile have democratized innovation …

Ep 71 Hard Wiring Sales into your Organisation (with Paul Kenny)

June 15th, 2021


Having a dialogue with your customer is worth so much more to you and your business than anything else; and the most important thing that you need to know is how to work out what your sales proposition is, what your …

Ep 70 Simplicity vs Value in Software Development (with Joel Spolsky)

June 8th, 2021


Fly in the face of what is often perceived as wise strategy and hear how building new features does add value to your product with Stack Overflow …

Ep 69 Things Great Software Companies Do That You Don’t Have To (with Rob Castaneda)

June 1st, 2021


What works for one company might not work for another; but other peoples mistakes are worth taking note of.

In this talk, ServiceRocket's Rob …

Ep 68 Building software ecosystems (with Service Rocket's Peter Marquez & Bill Cushard)

May 25th, 2021


Software companies are often torn between meeting customer needs and product velocity. A well-designed ecosystem allows you to do both. Companies with flourishing ecosystems have several competitive advantages – moats, …

Ep 67 Nine ways to stop hurting and start helping women in Tech (with Brianna Wu)

May 18th, 2021


Brianna Wu is head of development at Giant Spacekat, a company specialising in cinematic experiences using the Unreal Engine. She’s known as a frequent speaker on women in tech issues, and is an advocate for increased …

Ep 66 The stories your customers tell you (with Sally Foote)

May 11th, 2021


Should you or shouldn’t you listen to your customers? Do they know what they want or just what they think they want? Famously, pre-automobile era, …

Ep 65 Remote working 2020 (with Natalie and Peldi)

May 4th, 2021


Just a few days into the 2020 Coronavirus pandemic, Wildbit's Natalie Nagele and Balsamiq's Peldi spoke at BoS Europe Online about how even fully …

Ep 64 Hiring the best talent (with Bridget Harris)

April 27th, 2021


In this talk, Bridget Harris (co-founder YouCanBook.Me) lays out a framework for making sure you hire the right people. Create a company that you want to work for, and aim to hire people who want similar outcomes as you …

Ep 63 A Year without pants (with Scott Berkun)

April 20th, 2021


Back in 2010, Scott Berkun had a ‘wonderful and a horrible’ idea. He thought he’d go get a job as project leader at WordPress. This is his story…

Ep 62 Selling your POV (with April Dunford)

April 13th, 2021


In this talk, April is going to teach you the difference between selling and helping customers buy. She will show you the different types of pitches to use and the pros & cons of each, and why Point of View pitches …

Ep 61 Building a business without compromising on principles (with Joel Gascoigne)

April 6th, 2021


Joel Gascoigne, co-founder of Buffer, shares some of his thoughts on the advantages and disadvantages of building a business while sticking to the core principles that he and his partner Leo set out when they founded …

Ep 60: the 100th BoSPodcast (with Mark Littlewood)

March 30th, 2021


Yes Ep 60 is our 100th Podcast episode - thanks to a re-launch in 2020 where we reset the counter - so what better time to sit down with Business of …

Ep 59 - Launching a New Breakout Product (with Jason Fried)

March 23rd, 2021


Jason Fried is co-founder of Basecamp, a private company based in Chicago that builds the best web tools possible with the least number of features …

Ep 58 The Evolution of a SaaS Marketing Team (with Andrus Purde)

March 16th, 2021


People talk a lot about scaling SaaS, or scaling your hiring or culture. But what about marketing? How does your Marketing need to develop in line …

Ep 57 The Ping Pong Fallacy (with Promise Phelon)

March 9th, 2021


Culture is reinforced by strong leaders with a willingness to address some of the daily things that let emotional triggers prevent us from building a …

Ep 56 Cultivating Trust (with Gareth Marlow)

March 2nd, 2021


If you’ve ever worked with someone you didn’t trust, you will know why trust is important in the workplace. Teams that don’t trust each other don’t work well together. Much of the talk around ‘trust’ in business is …

Ep 55 Building a Billion Dollar Company (with Poppy Gustafsson)

February 23rd, 2021


Poppy is a co-founder and CEO of Darktrace, a world-leading AI company for cyber defence, named Europe’s ‘Fastest Growing Super Scale-up’ by Tech Tour in 2018. Poppy was awarded an OBE (Officer of the Order of the …

Ep 54 Hiring a Head of Product (with Rich Mironov)

February 16th, 2021


If you don’t have a Head of Product you may suffer from: narrow focus on engineer/development productivity; underpowered product management teams; customer benefits misaligned with actual features; and lack of a …

Ep 53 Metrics the Matter (with Matt Lerner)

February 9th, 2021


Choosing the wrong metrics can lead to the wrong strategy, or worse, no strategy at all. (For example, learn why revenue is a dangerous target.) In this talk from BoS USA Online, Matt shares some of the lessons he’s …

Ep 52 Software Driven Inflection Points (with Rita McGrath & Michael Sikorsky)

February 2nd, 2021


Rita introduces her new research on how strategic inflection points offer an opportunity to disrupt existing players using examples like Dollar Shave …

Ep 51 The Agony and Ecstasy of Selling a Business (with Jason Eckenroth)

January 26th, 2021


Jason shared some of the things he did to make ShipCompliant the successful business that it is. More importantly, he’ll talk about the mistakes he …

Ep 50 Delete that Account! (with Nandini Jammi)

January 19th, 2021


Nandini has a background in marketing and journalism and has been responsible for growth and community at companies including Kayako and ProdPad. She was named by Business Insider as one of 23 industry leaders “fixing” …

Ep 49 Growing And Scaling Without The Hassle Of Hustle (with Chris Savage)

January 12th, 2021


Wistia are in it for the long run – they want to run their business their way - which seen them grow and then turn down a buyout before growing some more. Co-Founder & CEO Chris Savage speaks about the process of …

Ep 48 10 Years of Balsamiq (with Peldi Guilizzoni)

December 15th, 2020


Like many BoS speakers, Peldi comes to the conference every year regardless of whether he’s on stage. He comes to be part of the community, to learn from others, and to hang out with his "tribe" – incredible …

Ep 47 Why Customer First Fails (with Ayat Shukairy)

December 8th, 2020


Ayat Shukairy is a ‘queen of CRO’ with over ten years helping companies create websites that customers love, and that result in increased sales and …

Ep 46 Six Lessons from a Marketing Fraud (with Tiffany Da Silva)

December 1st, 2020


We’ve all been there. You finally step foot into the job you’ve wanted forever only to feel like you aren’t good enough for the role, or worse, a …

Ep 45 Leading a High-growth Company - a Fireside chat (with David Cancel)

November 24th, 2020


In this (fireless) Fireside chat, we delve into what inspires and motivates David, how he came to start five different companies, and how he leads a high-growth company. Plus there are some great questions asked by the …

Ep 44 The Many Flavours of Agile (with B. Pagels-Minor)

November 17th, 2020


Agile methodology can be confusing and difficult, but B Pagels-Minor breaks it down to bite-size slices of delicious cakes that will will help every …

Ep 43 Demand-side Sales 101 (with Bob Moesta)

November 10th, 2020


For most of us, sales means reciting features, benefits, pressuring customers into purchasing. Selling feels icky. It’s not our fault – that’s how …

Ep 42 How I Learnt To Win A Presidential Election (with Jeff Gothelf & Josh Seiden)

November 3rd, 2020


Back in 2016, Josh Seiden and Jeff Gothelf teamed up to explain how the Obama campaign testing their software systems early gave them an upper hand over the Romney campaign using facts and figures and rigorous testing.

Ep 41 Busting Myths About Building A Company (with Thompson Aderinkomi)

October 27th, 2020


In this talk, Thompson Aderinkomi - co-founder Nice Healthcare- will share how he has come to understand why so many of the things people know to be …

Ep 40 The Email Game (with Rahul Vohra)

October 20th, 2020


How can you find fun in the usually mundane? Do you design your business software like game designers design games? Rahul Vohra founded Superhuman as …

Ep 39 Mensch Patterns (with Derek Sivers)

October 13th, 2020


Derek Sivers has been a musician, circus performer, entrepreneur, TED speaker, and book publisher. Long ago he started CD Baby, and wrote a great little book about it called “Anything You Want”.

In this BoS Talk Derek …

Ep 38 Jobs, Pains and Gains & Designing Better Value Propositions (with Alex Osterwalder)

October 6th, 2020


Alex is the author and inventor of Business Model Canvas, a best-selling book and tool to visualise, challenge and reinvent business models. At …

Ep 37 How To Use Jobs To Be Done To Perfect Your Product’s Messaging (with Claire Suellentrop)

September 29th, 2020


When marketing a product, it’s common for founders to focus on the product itself with pitches like “Look at our cool features! We help you do X …

Ep 36 1 Startup In 10 Years vs 1,000 Startups In 10 Minutes (with Matt Wensing)

September 22nd, 2020


Software businesses contain an incredible number of moving parts and variables. How can we isolate and study them? For most of us, it’s a combination …

Ep 35: Seeing Around Corners (with Rita McGrath)

September 15th, 2020


Rita McGrath is a longtime professor at Columbia Business School and one of the world’s top experts on innovation and growth. She is also one of the …

Ep 34: Turning Software Into Money (with Paul Kenny)

September 8th, 2020


Paul Kenny is no stranger to the Business of Software Conference stage. A sales coach with experience working with software companies including …

Ep 33: What To Do About Your Audience’s Real Roadmap Questions (with Rich Mironov)

September 1st, 2020


Your product roadmap is not a model, an algorithm or an artifact, it is an ongoing political process that requires careful management of the relevant …

Ep 32: Business model innovation (with Alex Osterwalder)

August 25th, 2020


Swiss based Alex is a gifted communicator and the author of ‘Business Model Generation’ – a book about business models that has sold over 120,000 …

Ep 31: Recruiting a bad ass team (with Mikey Trafton)

August 18th, 2020


In this talk from BoS USA 2013, Mikey Trafton looks at how to attract the best talent, how to interview, how to make an offer of employment that will know the candidate’s socks off, and so much more.

Recorded live at …

Ep 30: The five skills of an innovator (with Bob Moesta)

August 11th, 2020


How do you see innovation and how do you harness it effectively to make it work? How do people learn, and how can they work better? Every innovator comes across daily problems that they don’t know how to answer or where …

Ep 29: Creative Trespassing (with Tania Katan)

August 4th, 2020


After years of smuggling creativity into the corporate sector without getting busted, Tania Katan has learned that we don’t need to be in a job that is distinctly creative in order to be distinctly creative in our job. …

Ep 28: Clever Ideas Are Not Enough For Innovation (with Tendayi Viki)

July 28th, 2020


Innovation is hard. It takes more than a clever idea to make a business. Tendayi Viki works with entrepreneurs in startups and large corporates who are looking to innovate. Here he presents 8 business model questions to …

Ep 27: Say No With Confidence (with Bruce McCarthy)

July 21st, 2020


How would you feel about being posed the contention that prioritisation is really about saying no to good ideas because there’s always too many of …

Ep 26: Making workplaces work for humans (with Isa Watson)

July 14th, 2020


Isa Watson talks about some of the ways that companies can provide a better environment for humans to work and share how she came to realize that in her startup, she had to bring her ‘best self’ to the business every …

Ep 25: Rock, paper, scissors (with Clarke Ching)

July 7th, 2020


Author, lecturer, and computer scientist with an MBA, Clarke Ching has been powered by Goldratt’s Theory of Constraints for 25 years, and using it to …

Ep 24: Finding & Nurturing Top Talent (with Elpie Bannister and Alex Yang)

June 30th, 2020


It's not easy finding the right candidate for a role in your team, and it's even harder to make them feel integrated into the company that they want …

Ep 23: Sense & Respond (with Josh Seiden)

June 23rd, 2020


Organisations that seek to thrive in the digital age must examine their core management practices. So much of our management practice was created in …

Ep 22: Crossing the Chasm (with Geoffrey Moore)

June 16th, 2020


Geoffrey Moore is an author, speaker, and adviser who splits his consulting time between start-up companies in the Wildcat Venture Partners …

Ep 21: Designing High-Performing Teams (with Alison Coward)

June 9th, 2020


Alison Coward is founder of consulting and facilitation agency Bracket, helping teams in the creative and technology sector to collaborate better and …

Ep 20: Bottoms up with OKRs (with Whitney O'Banner)

June 1st, 2020


The year is 1999 and Google launch their defining OKRs video. Twenty years later Whitney O'Banner takes to the BoS stage to ask why these goals have never been redefined for the ever changing world we now live in.

Hear …

Ep 19: Design Metrics that Matter (With Jared Spool)

May 26th, 2020


Design is a process where we finely tune our intuition to create great user experiences. Yet, sometimes, what we think is best rivals the metrics. …

Ep 18: Build Iron Man Suits, Not Terminators (with Carl Ryden)

May 19th, 2020


Carl Ryden has been a regular attendee at Business of Software Conferences for a long time. His company PrecisionLender has seen incredible growth …

Ep 17: Cancer, Competitors, and being a CEO (with Patrick Campbell)

May 12th, 2020


Building a company takes an extraordinary amount of effort, no matter your role, and both life and competitors don't hold punches for anyone. CEO and …

Ep 16: Shifting From Outputs To Outcomes (with Teresa Torres)

May 5th, 2020


Teresa Torres is a Product coach at advocating strong critical thinking practices to ensure there is a strong connection between what teams are learning in their research with the product decisions that …

Ep 15: Product-Market Fit Engine (with Rahul Vohra)

April 28th, 2020


Rahul Vohra – CEO and Founder of Superhuman – presents his BoS 2018 talk Product-Market Fit Engine, a five step plan to revolutionise the way you …

Ep 14: Bootstrapping A Business In The Face Of Well-Funded Competition (with Laura Roeder)

April 21st, 2020


So you want to start a business? No problem. You want to bootstrap it yourself? Okay. You want to position yourself directly against huge competitors and play them at their own game? You've got guts!

Laura Roeder …

Ep 13: Customers Are Not The Source Of Innovation (with Marty Cagan)

April 14th, 2020


Marty Cagan has worked with some of the biggest tech product companies in the world. He was involved in the early stages of Netscape and eBay, and …

Ep 12: AI, hype, and the future of humanity (with Rick Nucci)

April 7th, 2020


We’ve all seen movies about artificial intelligence getting smarter than us and overthrowing our stronghold to make us obsolete, but how close are we …

Ep 11: Long. slow SaaS ramp of Death (with Gail Goodman)

March 31st, 2020


Gail Goodman (CEO of Constant Contact) describes Constant Contact's roadblocks that many face, and gives her actionable advice for overcoming it. …

Ep 10: Supporting Employees Struggling With Mental Health (with Greg Baugues)

March 24th, 2020


Greg Baugues is the Manager of the Developer Community at Twilio. In this talk, Greg shares an honest and brave story of his own struggles with mental health, and offers advice to employers to help them support their …

Ep 9: Hiring Remotely Is A Superpower (with Amir Salihefendic)

March 17th, 2020


Amir Salihefendic is the founder and CEO of Doist, a fully remote company. In this talk, Amir shares ten lessons from his entrepreneurial journey, …

Ep 8: Why your 'brilliant' tech fails to have an impact (with Tom Adeyoola)

March 10th, 2020


Tom Adeyoola’s self-confessed list of ‘fails’ at previous jobs is… significant. Technology launched before the market was ready, a funded company run …

Ep 7: New ways of working (with Dame Stephanie Shirley)

March 3rd, 2020


***Don't forget : Business of Software Europe is on 23-24 March 2020 in Cambridge UK.  Get your tickets at***

Dame Stephanie is 50 years ahead of her time. While remote work is becoming more …

Ep 6: The Accidental Bad Manager (with Claire Lew)

February 25th, 2020


This week on the BoS Podcast we have Claire Lew - professor of entrepreneurship at Northwestern University and CEO of Know Your Team (a software tool …

Ep 5: Running A Remote Company (with Wade Foster)

February 18th, 2020


Business of Software Conference Europe 2020: 23-24 March, Cambridge UK. For more info, go to

This week’s talk is by …

Ep 4: Software Pricing Demystified (with Rich Mironov)

February 11th, 2020


Software pricing is notoriously difficult and it doesn't matter how much you spend – the customer only cares about it's value to them.

You can’t sell …

Ep 3: Product Culture Eats Execution Culture (with Bruce McCarthy)

February 4th, 2020


This week, Bruce McCarthy shares his vision of what he calls 'Product Culture'. Bruce outlines the 4 key aspects of a product culture. 1 - Lead with …

Ep 2: Keeping the Fun in your Buisness Life (with Natalie Nagele)

January 28th, 2020


This week we have Natalie Nagele - CEO and Co-Founder of Wildbit.

Natalie is striving to prove that you can grow your business whilst ensuring developers aren't spending time in the weeds of process, infrastructure, and …

Ep 1: Making Complex Products Obviously Awesome (with April Dunford)

January 21st, 2020


The Business of Software Podcast is back!

In this BoS Talk April Dunford shows you how important positioning is to your product and how you can be doing yourself a great injustice just by positioning incorrectly. 

April …

Writing Copy For SaaS (with Joanna Wiebe)

November 23rd, 2018


In this episode, Mark interviews Joanna Wiebe, founder of Copy Hackers, about writing copy for SaaS. Joanna gave a brilliant talk at Business of …

How To: Sell Your Software Better

May 31st, 2018


This week, we sit down of Steli Efti of to talk about selling software.

You can find Steli's talks from BoS Conferences here:

How To: Write Non-Sucky Copy

April 13th, 2018


If copy is your online salesperson, you can't afford to ignore it. In this talk from Business of Software USA 2014, Joanna Wiebe instructs us on how to write 'Non-Sucky' Copy.


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How To: Do Remote Working Well

April 5th, 2018


This week, we sit down with Bridget Harris (CEO, YouCanBook.Me) and Peldi Guilizzoni (CEO, Balsamiq) to talk about remote working. Both are experienced practitioners of running a remote company, and here they employ …

A Founder In Pain

March 22nd, 2018


Jason Cohen gives a sermon from the book of Hacker News at Business of Software Conference USA 2017.


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Designing Organisational Culture

March 16th, 2018


Alexander Osterwalder on Designing Organisational Culture. Watch the talk here;

Your Company Should Be Your Best Product

March 8th, 2018


Jason Fried, CEO of Basecamp, talks about how they treat their company as a Product by iterating on it to fix 'bugs'. A peak behind the curtain to see how a well established SaaS company designs its employees' user …

How We Almost Messed Up Trello

March 1st, 2018


In early 2017, Trello was acquired by Atlassian for the mammoth sum of $425 million. In 2016, Michael Pryor sat down with Paul Kenny at Business of …

The End Of Competitive Advantage

February 22nd, 2018


In this week's episode, Thinkers50 nominee Professor Rita Gunther McGrath of Columbia Business School talks about the End of Competitive Advantage - …

What Is Jobs To Be Done? (with Bob Moesta & Chris Spiek)

February 16th, 2018


Bob Moesta & Chris Spiek demonstrate how to use JTBD practically in your business by conducting a live interview with a BoS attendee.


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Interview with David Heinemeier Hansson

February 9th, 2018


Joel Spolsky says: "Never rewrite your software from scratch". DHH says: "Rewrite your damn software". In this interview, he explains why.


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Agile Master Class | AMA With Jenni Jepsen

May 2nd, 2017


Jenni Jepsen is a partner at goAgile, a Denmark-based Agile consulting firm.
Her focus in on helping people deliver value faster and create lasting …

The Job Your Product Does | Clayton Christensen | BoS USA 2011

April 20th, 2017


This is probably one of the most important talks you will ever see if you are an entrepreneur in any discipline.

Professor Clayton Christensen talks models of disruptive innovation, what the job of your product is and …

Want to go from stuck to creative spark? | AMA with Scott Berkun

April 12th, 2017


Scott Berkun, bestselling author and popular speaker on philosophy, culture and business, introduces a fresh way to understand creative thinking, …

Things I Wish I Could Have Told Young Mr Fishkin | Rand Fishkin | BOS EU 2016

April 11th, 2017


Things I Wish I Could Have Told Young Mr Fishkin | Rand Fishkin | BOS EU 2016 by Business of Software


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SaaS & The Art Of Software Pricing | Jeff Lawson | BoS USA 2011

April 11th, 2017


Beware! Jeff knows a lot of words that could offend some.

It doesn’t stop him giving one of the sharpest talks on Software Pricing we have ever seen …

5 Habits Of Highly Successful Cloud Businesses | Tim Barker | BoS EU

April 6th, 2017


Recorded at BoS2014 Europe, Tim Barker draws on his years of experience in cloud enterprises, not just to write a great click bait talk title, but also to think about the ways great SaaS businesses move the needle.
In …

The Secret Psychology Behind Online Persuasion | Nathalie Nahai | BoS EU

April 6th, 2017


In this revealing presentation, Web Psychologist Nathalie Nahai reveals how you can understand the brain’s primal, emotional and rational systems to …

The Buskers Guide To Running A Tech Startup | Bridget Harris, YouCanBookMe | BoS EU 2016

November 10th, 2016


Bridget is the co-founder and CEO of, a SaaS tool which allows your customers to easily book your time, fuss free. At BoS Conference …

Rich Vs King- Founder's Dilemma | Noam Wasserman | BoS USA 2008

October 31st, 2016


According to Noam Wasserman, a professor at Harvard Business School, if you're an entrepreneur then you will often face situations where you need to …

Why I Sold My Business And Gave The Money Away | Derek Sivers, CD Baby | BoS 2010

October 17th, 2016


Derek A/B tests his possible talks with the audience before talking about how and why he grew one of the most successful online music distribution …

The Number One Goal Of Your Website | Rob Walling | BoS 2010

October 5th, 2016


What’s the primary goal of your website? Not to sell software. With most visitors returning multiple times before making a purchase, your primary …

How Data Will Make You Do Totally The Wrong Thing | Jason Cohen | Business Of Software 2012

October 3rd, 2016


Jason has been worried that too many people take A/B Testing too seriously, or at least take it seriously without understanding what it can do for your business. He is worried that not enough people know when to use AB …

Motivation Matters | Kathy Sierra | BoS EU 2014

September 29th, 2016


Kathy takes a deep dive into the psychology of motivation and look at simple but powerful tools to help us think about and create products, services, …

Building A Successful Software Business | Dharmesh Shah, Hubspot | BoS 2010

September 29th, 2016


Dharmesh is obsessed by code and making customers happy. In this talk at Business of Software 2010, Dharmesh talks about why venture capital is neither necessary, nor evil, how value is created, why user experience is …

How To Sell Using... Sales | Steli Efti | BoS USA 2015

September 14th, 2016


The inbound dream: Every sale you make comes to you magically through the internet with no human touch.
Does that mean you can’t do better? Is there another way to more sales?
Steli has accelerated sales in some of the …

The Things I Wish I Could Have Told Young Mr Fishkin | Rand Fishkin, Moz | BOS EU 2016

September 5th, 2016


Rand Fishkin, Founder, now Wizard of, Moz gave a very honest and open talk at BoS Europe this year reflecting on what he could have told his younger …

Beyond Happiness | Jennifer Aaker | BoS USA 2009

August 30th, 2016


Jennifer Aaker gives a talk on how we can achieve happiness, and how the pursuit of that is a miserable business.


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The Job Your Product Does | Clayton Christensen | Business of Software Conference

August 23rd, 2016


This is probably one of the most important talks you will ever hear if you are an entrepreneur in any discipline.

Professor Clayton Christensen talks models of disruptive innovation, what the job of your product is and …

Difficult Conversations when Scaling | Paul Kenny | Business of Software

August 15th, 2016


Difficult Conversations for Growing Companies. Every business person faces hard conversations at some point in their growth. One of Paul Kenny’s best …

The Science Of Lean Startups | Eric Ries | Business of Software Conference

August 9th, 2016


Most software projects fail. Most startups fail. Most new products are never used. But it doesn’t have to be that way. The Lean Startup is a disciplined approach to imagining, designing, and building new products. By …

Mark Dalgarno | The Worst Lightning Talk In History | Business Of Software

August 1st, 2016


Mark Dalgarno, speaking about motivating people and coming up with new ideas through a technique he calls "The Anti-Problem"


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Tania Katan | It Was Never A Dress | Business of Software Conference

August 1st, 2016


In an effort to break down barriers and shift perceptions of women in technology—and all spaces—Axosoft used their tech superhero powers of …

From Bootstrap To $60m. What I've Learnt | Scott Farquhar, Atlassian | Business of Software

August 1st, 2016


Scott talks about running a software company . You'll hear about how to pick a business model & how they built a workplace that has won numerous HR awards.


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Marketing To Minorities | Patrick McKenzie | Business of Software Conference

August 1st, 2016


If you want to learn about how to target niche minority markets like non-Americans, non-techies and even the 50% of the world's population that is, …

Building The Minimum Badass User | Kathy Sierra | Business Of Software Conference

July 25th, 2016


Not only some of the smartest advice anyone has given about how to approach software development, there is also a trick that is guaranteed to make …

Too Important To Be Left To The Marketing Department | Seth Godin | Business of Software Conference

July 18th, 2016


Seth talks about how ideas that spread win. And takes us through his laws of Software!


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Rewrite! | David Heinemeier Hansson | Business Of Software Conference USA 2015

July 13th, 2016


What’s number one on Joel Spolsky’s list of ‘Things You Should Never Do’?

“Rewrite your software from scratch.“
David Heinemeier Hansson disagrees.

In …

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