Business of HYPE

65 EpisodesProduced by HYPEBEAST RadioWebsite

Business of HYPE with host jeffstaple is a weekly interview series that dives into the successful careers of well-known creatives, brand-builders and entrepreneurs from various corners of youth culture. We learn about the realities behind the dreams they’ve built with encouraging words of advice pep… read more

65 Episodes | 2018 - 2019

Jason Markk

September 15th, 2019


Jason Markk is the founder of his name-sake cleaning solution that changed the landscape of the sneaker industry. After reading Rich Dad Poor Dad, …

Sharifa Murdock of Liberty Fairs and ENVSN Festival

September 8th, 2019


Sharifa Murdock is the Co-Owner of Liberty Fairs and Founder of ENVSN Festival. From working retail at Atrium to partnering with Sam Ben-Avraham to change the landscape of trade shows, she details the value of hard …

Tremaine Emory aka Denim Tears of No Vacancy Inn

September 1st, 2019


Tremaine Emory is the co-founder of No Vacancy Inn — a global, nomadic collective featuring a medley of nightlife mixed with art and fashion, …

Alexandre Arnault of RIMOWA ft. Kim Jones of Dior Men's

August 25th, 2019


Alexandre Arnault is the CEO of RIMOWA and Kim Jones is the Artistic Director of Dior Men's. On the season 6 premiere of Business of HYPE, jeff sits …

Special Finance Q&A

August 18th, 2019


Business of HYPE is a show that centers around entrepreneurs and their paths to success. Often times some of the most important questions when it comes to building your own business are around financial investments. We …

ICYMI: Lupe Fiasco Breaks Down How Martial Arts Impacted His Life

August 11th, 2019


While Business of HYPE currently takes a seasonal break, we’d like to bring to attention our other podcasts under the HYPEBEAST Radio network. HYPETALKS rebroadcasts live recordings from HYPEBEAST-hosted events around …

Introducing Our Newest Podcast Series: The Anthropology

August 4th, 2019


With five seasons deep into Business of HYPE, we want to thank all of our listeners for subscribing and keeping up with the show. We've had an amazing roster of guests from entrepreneurs and streetwear og's to artists …

A$AP Ferg

July 21st, 2019


The triple-platinum selling rapper discusses his multi-facted career with jeffstaple. Telling us why he's more than just a rapper he details his …

Woody of Sneaker Freaker

July 14th, 2019


The founder of Sneaker Freaker, Woody began his successful publication from what as a Nikon Coolpix and just a mere 32 pages. From making a zine to …

Jason Stein of Laundry Service, Cycle Media and Steins

June 30th, 2019


Founder of Laundry Service, Cycle Media and investment management company, Steins, Jason Stein sits down with jeffstaple to discuss his early beginnings. He discusses finding clients on Craigslist to landing powerhouse …

Luke Tadashi of Bristol Studio

June 23rd, 2019


Luke Tadashi is the co-founder and creative director of Bristol Studio.  Alongside Maasai Ephraim and Jake Fenster, they run the brand which caters …

Louis Colon of FILA

June 16th, 2019


FILA’s VP of Heritage & Trend, Louis Colon details their unique approach to marketing and how the brand’s comeback is here to stay. He tells us …

Daniel Kasidi of Rastaclat

June 9th, 2019


Rastaclat founder Daniel Kasidi tells us the meaning behind his bracelet company. What started as a shoelace that has grown into a global movement, Rastaclat came from a simple idea that Daniel had while skateboarding. …

Nicole McLaughlin

June 2nd, 2019


Nicole McLaughlin is an unconventional conceptual designer. If you’re unfamiliar with her name, you have most likely come across her Instagram account

John C Jay - Part 2

May 26th, 2019


John C Jay details working with Uniqlo founder Tadashi Yanai to become the Global Creative of Fast Retailing. Despite his seasoned resume,  John admits there is never an end to learning in this business. “Experimenting …

John C Jay - Part 1

May 19th, 2019


John C Jay is the President of Global Creative at Fast Retailing and Uniqlo and formerly the Executive Creative Director at Wieden+Kennedy. On the Season 5 premiere of Business of HYPE, in part 1 of a two-part series, …

Miki Agrawal

April 14th, 2019


Miki Agrawal is the founder of Wild, Thinx and Tushy. On the season 4 finale jeffstaple sit down with the entrepreneur and author to discuss how she started her three companies: Wild, a gluten-free pizza restaurant, …

Jaysse Lopez of Urban Necessities

April 7th, 2019


Jaysse Lopez is the founder of Urban Necessities. In this episode he details how he turned $20 into a $20 million dollar business and why he chose to …

Sean Wotherspoon - Part 2

March 31st, 2019


In part 2 of a two-part series, Round Two owner Sean Wotherspoon reflects on his Nike collaboration. Sparing us no details, he talks sustainability, …

Sean Wotherspoon - Part 1

March 24th, 2019


Co-Founder of Round Two, Sean Wotherspoon sits down with jeffstaple in part 1 of this two-part series to discuss how he became a household name in …

Eric Koston

March 17th, 2019


Eric Koston is a skateboarding legend, labeled often as the "Michael Jordan" of skateboarding. In this live recording, he details on his early rise to the sport, the complexities of sponsorships, creating his own brand …

Jaden Smith

March 10th, 2019


Jaden Smith is a cultural icon who's gained a following for his acting, modeling, music, clothing and humanitarian efforts. To only associate Jaden …

David X Prutting of BFA

March 3rd, 2019


Co-founder of BFA, David X Prutting tells us how he went from assisting photographers to running his own business. He shares his insight on the competitive industry and how BFA became one of the most coveted sources for …

Peter Lundgren of T-Post

February 24th, 2019


Peter Lundgren is the founder of T-Post. Started 14 years ago, T-Post is a wearable magazine that delivers monthly t-shirts to your doorstep with a graphic on the outside and editorial feature printed on the inside. …

Roy Choi

February 17th, 2019


Roy Choi is a chef and restaurateur known for his game-changing business Kogi Truck. As he reflects on his ten-year milestone of being in the business, he discusses his thought process, early beginnings and newest …

Jerry Lorenzo

February 10th, 2019


Jerry Lorenzo is the founder of popular streetwear brand, Fear of God. Recorded in his Los Angeles studio, Jerry begins the episode with a look back …

Jon Wexler of adidas

January 6th, 2019


Jon Wexler is the Vice President of Global Entertainment and Influencer Marketing for adidas. He has a job that everyone wants, but no one knows how to get it, so listen in as he details his journey, from losing …


December 30th, 2018


BlackRainbow is a creative marketing agency and media brand founded by Greg Hervieux and Jay Smith. The Parisian businessmen discuss BKRW's mysterious origins,  why print will never die,  balancing the digital and real …

Benny Gold

December 23rd, 2018


Benny Gold is a San Francisco-based designer and accidental clothing brand founder. He tells us how hard-work and acting on impulses is a means to …

James Whitner

December 16th, 2018


James Whitner is the founder of The Whitaker Group, an East Coast retail empire that includes A Ma Maniere, Social Status, Prosper and A.P.B. On this show, James talks about getting shot and going to prison in …

Kevin Liles of 300 Entertainment

December 9th, 2018


Kevin Liles is the co-founder and CEO of 300 Entertainment.  The music mogul talks about hip-hop's entrepreneurial spirit, protecting the art, …

Stephen Vanasco

December 2nd, 2018


Stephen Vanasco, formerly known as Van Styles, is a photographer extraordinaire and entrepreneur. Vanasco opens up about the importance of legacy, …

Mai Ikuzawa

November 25th, 2018


This week we welcome the magnetic Mai Ikuzawa. Many of our past guests have been single-minded experts in one particular field, Mai however is a …

Errolson Hugh

November 18th, 2018


Errolson Hugh is the co-founder and principal designer of ACRONYM. In this episode we learn how Hugh has become your favorite designer's favorite …

Asa Akira

November 11th, 2018


Warning: This show contains explicit language and subject matter. On this week’s episode of Business of HYPE With jeffstaple, the one and only Asa Akira opens up about the entrepreneurial side of the porn industry. This …

Shepard Fairey

November 4th, 2018


Shepard Fairey is a world-renowned street artist, activist and entrepreneur. Fresh off the launch of his most ambitious project to date, one that …

Best of Season 2

October 21st, 2018


The HYPEBEAST Radio team is hard at work, putting together amazing stories for Season 3 of Business of HYPE. In the meantime, we’ve compiled this mini episode in case you missed any of the many gems dropped in Season 2. …

ICYMI: How Stadium Goods Flipped the Script on Retail (Redux)

September 21st, 2018


Revisit our interview with the entrepreneurs bringing resale to the masses.

BLAMO!: How Jen Rubio Took Luggage Up, Up and AWAY

September 21st, 2018


On this week’s episode of Business of HYPE, jeffstaple plays an episode of one of his favorite episodes from the BLAMO! podcast featuring AWAY founder Jen Rubio.

"We saw an opportunity in this space to make a brand that …

HYPEBEAST Founder Kevin Ma Announces HYPEFEST

September 17th, 2018


On this special episode of Business of HYPE, HYPEBEAST’s Founder and CEO Kevin Ma announces plans for our most ambitious project to date, our first ever festival, aptly dubbed HYPEFEST. Although he doesn't dive too deep …

Yassine Saidi of PUMA

September 9th, 2018


Yassine Saidi, head of PUMA's lifestyle and collaborations division, details his exciting career path with some stellar advice along the way. On the …

George Bamford

September 2nd, 2018


George Bamford of Bamford Watch Department – the first company to offer full personalization of the world’s most iconic watches — explains how the …

Josh Luber of StockX

August 26th, 2018


Josh Luber, CEO and Co-Founder of StockX details the rise of his unique business, a story, as he often tells it, of serendipity. As you’ll discover however, StockX was built on nothing short of hard work and sacrifice. 

Julia Lang

August 19th, 2018


Julia Lang is a brand consultant and digital marketing specialist. The Tanzanian-German marketing specialist details her budding career in curating …

Bobby & Ben Hundreds of The Hundreds

August 12th, 2018


Bobby and Ben Hundreds of The Hundreds dive into their brand's origin story, one many revere as the first streetwear brand born on the internet. In discussing everything from their first run of shirts, to their first …

Ben Baller

August 5th, 2018


Jeweler of the stars Ben Baller recounts his humbling rise from his moniker's hardwood origins to multi-millionaire status hot on the heels of …

Samuel Ross of A-COLD-WALL*

July 29th, 2018


Samuel Ross is the founder of A-COLD-WALL* . In this episode, jeffstaple visits the designer in London to discuss his career trajectory thus far, …

Shirt - Rapper, Artist, Maker of Things

July 22nd, 2018


Shirt is a rapper, artists and maker of things. He talks at length about navigating the music industry, signing to Jack White's label, his bootlegged adidas x Nike project, parlaying a master's degree and so much more.

Live at WeWork Creator Awards

July 16th, 2018


jeffstaple hosts a panel discussion on disruption in creative culture with designer Benny Gold, Boss Babe founder Natalie Ellis and dancer/fashion …

Mike Shinoda of Linkin Park

July 9th, 2018


Linkin Park frontman Mike Shinoda opens up about Chester’s passing, while discussing the band’s origins. His career is one of many highlights. Linkin Park’s massive success at the turn of the century earned Shinoda a …

jeffstaple: Ask Me Anything Episode

June 17th, 2018


On this week's episode of Business of Hype With jeffstaple, our host answers some of your questions on this AMA. He goes long on the Pigeon Dunks, its haters, and the nitty-gritty business savvy behind the streetwear …

ICYMI: The Business of HYPE With jeffstaple, Episode 1: Hiroshi Fujiwara of fragment design (REDUX)

May 18th, 2018


While Business of HYPE takes a brief hiatus, revisit our interview with the fragment design head honcho where he explains how he makes lightning strike twice, over and over again. 

This episode contains references to …

The Shoe Surgeon

May 6th, 2018


Dominic Chambrone, better known as the Shoe Surgeon opens about how he went from a counterfeiter to the customizer of choice for celebrities like Justin Bieber. 

As always, thank you for tuning into HYPEBEAST Radio and …

Levi Maestro

April 29th, 2018


Levi Maestro is a videographer, consultant and social media jack-of-all-trades. In true early adopter fashion, Maestro has since migrated from …

James Jean

April 22nd, 2018


 Illustrator and artist James Jean explains how he made the leap from comic book covers to galleries worldwide. 

As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, …

Yoon Ahn of Ambush

April 15th, 2018


Yoon Ahn of Ambush talks about breaking into the industry from Dior and beyond. Yoon Ahn is a bit of a polymath: her duties have ranged from music …

Season 2 Teaser

April 1st, 2018


Get a taste of some highlights from the upcoming season of HYPEBEAST Radio's The Business of HYPE With jeffstaple. Featuring artist James Jean, vlogger Levi Maestro, Yoon from Ambush, celebrity jeweler Ben Baller, and …

Melody Ehsani

March 25th, 2018


Designer Melody Ehsani explains how she broke into Fairfax's infamous boys' club. On this week’s episode, Jeff sits down with Melody Ehsani at Sole …

Mike Cherman, ICNY & Chinatown Market

March 18th, 2018


Mike Cherman is the founder of ICNY and Chinatown Market. Despite his myriad contributions to streetwear, Mike’s working hand was largely invisible. Much of his work is instantly recognizable, though: he designed all of …

Michael Camargo of Upscale Vandal

March 11th, 2018


Michael Camargo of Upscale Vandal explains why doesn't have interns, why he bought the house he grew up in, and why everything really is Pusha T. 

As always, thank you for tuning into HYPEBEAST Radio and Business of …

Season 1 Teaser

March 10th, 2018


Here are some highlights from Season 1 of HypeRadio's The Business of HYPE With jeffstaple. Featuring Hiroshi Fujiwara, Sarah Andelman, Ben Baller, Aaron Levant, Melody Ehsani, and Michael "Upscale Vandal" Camargo. …

Aaron Levant, Agenda & ComplexCon

March 4th, 2018


jeffstaple, entrepreneur Aaron Levant explains how he moved from graffiti to the streetwear world, and his attitude of 'oppositional defiance.'

As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. …

Sarah Andelman of colette

February 25th, 2018


On the second episode of Business of HYPE, jeffstaple sits down Sarah Andelman —the petite mastermind behind the French concept store colette. Sarah …

Hiroshi Fujiwara of fragment design

February 11th, 2018


On the Season 1 premiere of Business of Hype With jeffstaple, Hiroshi Fujiwara explains how he makes lightning strike twice. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. 

As always, thank …

HB•R: Announcing Our New Radio Series, 'Business of HYPE' Hosted by jeffstaple

February 9th, 2018


The streetwear OG goes long on everything Staple, except the Pigeon Dunk.

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