Business is ART

113 EpisodesProduced by TrueChat

With a fresh take on the personality of people and business, Jon Umstead, author and business consultant, is joined by unique guests as they embark on a journey to secure better business and a better life.

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What Should You Have in Your Pitch Deck?

March 7th, 2019


Drafting a pitch deck can be challenging, but it is important to include certain key elements. Justin T. Weller, President & CEO of TrueChat, joins Jon to explore the aspects of a pitch deck.

tags: business, …

Did Amazon Make the Right Business Decision?

February 21st, 2019


Politics aside, should Amazon have pulled out of the deal for its second headquarters in New York? Justin T. Weller, host of The State of Us podcast, …

Informed Hiring Decisions

February 14th, 2019


How can your business find and select the best candidates for your job? Phil Devendorf, Founder/Owner, of PDServices joins Jon to impart some practical advice for businesses of all sizes.

When Does Your Business Need Insurance?

February 7th, 2019


Insurance can be a confusing landscape for businesses of all sizes to navigate. Camden Pierce, licensed independent agent, joins Jon to explain when …

Is Your Business Ready for Change?

February 5th, 2019


How will your business handle change? Jon is joined by Rob Deptford, founder of Forge Ahead Coaching, to explain how all businesses can navigate a …

How to Protect Your Business - Catalog You

January 24th, 2019


Marianne Bailey, founder of Catalog You, joins Jon to discuss the importance of taking preemptive measures to protect your business from the unexpected.

tags: business, insurance, inventory, managment, plan, disaster, …

Keys to Transformation - Mindset Facilitation

January 17th, 2019


What's the best way to change? Leisa Reid, a mindset facilitator, joins Jon to share her distinct perspective on how to approach transformation in business and life.

tags: business, advice, leadership, change, transform, …

Women in Leadership - A Fresh Perspective

December 28th, 2018


What does a lifetime climbing the corporate ladder teach a woman? Jon Umstead finds out as Kim Bartley, Chief Marketing Officer at White Castle, shares her experiences and gives advice to women in leadership and for …

The Business Impact of #MeToo

December 21st, 2018


How should you navigate gender parity in the age of #MeToo? Janice Ellig, CEO of Ellig Group, joins Jon to share her insight. She also announces her …

How to Stay True and Be of Value

December 13th, 2018


Businesses are releasing holiday ads this time of year and it can difficult to know what kind of promotion you should do. In the most recent blog …

Impassioned Marketing

December 5th, 2018


How is marketing changing and where do podcasts fit in? The "Video Girl," Kimberly Scott, joins Jon Umstead to talk about her podcast and answer these critical business questions. Kimberly hosts the Industry Celebrities …

Will Your Business Plan Work?

November 28th, 2018


What will it take to make your business viable? In this three-part mini-series, Jon is joined by Justin T. Weller, President & CEO of TrueChat, …

Is There a Market for Your Business?

November 13th, 2018


Is your business viable? In part-two of this segment, Jon and Justin explore how to determine if there is a market for your product or service. Part one focused on the questions you need to examine to determine if you …

How to Execute Your B2B Sales Strategy

November 6th, 2018


The sales process is constantly evolving and keeping up with the times is more essential than ever. Steve McCullough works with businesses who sell …

Is Your Startup Viable?

October 30th, 2018


Jon Umstead and Justin T. Weller examine the process of determining if you and your startup can work. With so many business ideas, it can be …

The Importance of a Network and How to Find It

October 24th, 2018


You can't do it all alone. Michael, the founder of Awakened Innovations, joins Jon to discuss the importance finding vendors you can trust. It might sound easy, but sometimes things are too good to be true. Awakened …

How to Make Dual Careers Work

October 10th, 2018


Is it possible to balance multiple careers? The nature of being an entrepreneur often requires it. Jon's guest is a public servant and runs her own …

Out of the Darkness

October 3rd, 2018


Why is suicide so misunderstood and why is a business podcast talking about it? Jon is joined by Lance Jackson and Justin T. Weller from The State of Us podcast to breakdown the issue.

Good to Great - The Power of Books

September 25th, 2018


How important are books and what lessons can be learned from "Good to Great?" Jon and Mike Smith, CPA, explore the book and its wisdom.

Ohio State as a Human Resources Case

September 18th, 2018


Internal processes and external communication might not sound exciting, but these operations can make or break an organization. What can be learned from The Ohio State University case?

Breaking Through Your Barriers

September 12th, 2018


What's the key to success? You can start by learning to recognize your barriers and how to overcome them. Tim Burgess joins Jon to examine the process.

Unlock Your Power in Business

September 4th, 2018


Do you need a coach for your business? How can you unlock your full potential? Charlotte Anderson, founder of Transformation Keys, join Jon to answer …

The Importance of a Business Identity

August 28th, 2018


What is the difference between a company's brand and its identity? Joseph Lewin from The Business Identity Company joins Jon again to expand on this critical topic.

How to Manage Change - Papa John's

August 21st, 2018


Managing change can be hard, but there are steps to make it easier. What can we learn from the Papa John's crisis? Justin T. Weller, CEO of TrueChat, joins Jon to explain.

What is Responsible Leadership?

August 14th, 2018


Is responsible leadership valuable? Alan Lindeman, co-founder and CEO of Maximizing Results, joins Jon to explain the effects of leadership and …

Why Does the Customer Experience Matter?

July 31st, 2018


How should you be handling the customer experience? Andy Schulkind, a Chief Experience Officer, joins Jon to explain the challenges organizations …

The Life of a Startup & What You Need to Know

July 24th, 2018


What should you expect when starting a business, how can you get funding, and when do you sell? Travis Pine joins Jon to answer these questions about …

What Must You do to Ascend to Small Business Success?

July 17th, 2018


Donerik Black, a Senior Partner at Jasper Brown LLC, shares his insight with Jon on the common mistakes and simple solutions that small businesses …

How Can You Understand Your Customers?

July 10th, 2018


What is a business identity consultant and should small businesses use them? Joseph Lewin from The Business Identity Company joins Jon to explain the …

Is Research Valuable for Businesses?

July 3rd, 2018


Should businesses invest in research and what type of return should you expect? Dr. Christa Ward, a Qualitative Researcher and instructor at Texas …

What I've Learned About Marketing

June 5th, 2018


Business is ART host's Jon Umstead did not have a background in marketing commodity products such as his book, Business is ART and his business strategy planning and management software Plan Canvas, but has been …

We Need Institutional Change!

May 22nd, 2018


Education is always a hot-button topic and Jon Umstead is getting into the fray, becoming an adjunct professor. Cam joins to discuss what changes Jon …

Powerful Personal Brands

May 15th, 2018


What does it mean to have a personal brand, and how is it different from a product or company brand? Guest Ben Baker shares his expertise on this and more.

Business Storytelling

May 1st, 2018


Storytelling in business isn't like your typical children's book and it isn't a passing fad. Hear Jon's guest, Michael Davis, explain why it's important and how you can get better at it.

Creative Thinking

April 24th, 2018


It's no big secret - the success rate of strategy execution improves dramatically when employees are engaged. Employees are more engaged when they work in an environment that fosters creativity. But how do you do that? …

Predictive Analytics In Hiring Decisions

April 17th, 2018


The cost of one wrong hiring decision can equal multiple times the base pay of the new hire. Is that just a cost of doing business, or can we do …

Leading Effective Discussion

April 10th, 2018


Arguments, finger pointing and vitriol aren't productive anywhere, but in business, they put things at an unnecessary level of increased risk that …

Leadership's Impact on Employee Engagement

March 27th, 2018


How does the manager or leader make an impact on employee engagement, and why should anyone care? Our guest, Andrea Davis helps explain.

All Businesses Are in the Media Business

March 20th, 2018


Whether you are aware of it or not, if you have a business or run an organization, you are probably in the media business - and if not, perhaps you …

What Does Wealth Mean to You?

March 13th, 2018


"Attitude determines altitude." On this episode of Business is ART, Jon and his guest, Bob Sager, discuss the 5 types of wealth and how attitude …

Business is ART on Business is ART - Part 3

March 6th, 2018


In this 3rd and final segment we review Chapter 6 of the book Business is ART - all about business planning. Plans are usually too complex and serve the wrong audience. Find out how they can serve you and your business …

Business is ART on Business is ART - Part 2

February 27th, 2018


In this second installment of a multi-part series, Jon and co-host Camden Pierce review Chapters 3 and 4 - Strategic Planning and Strategic …

Business is ART on Business is ART

February 13th, 2018


It's been awhile since we've really talked about why this show and the book are called "Business is ART" and some of the concepts in the book itself. With our subscriber rate growing rapidly of late, we felt it was time …

Carrying On After a Major Loss

February 6th, 2018


What happens when you wake up one day to find your leader, mentor, and friend is no longer with you? Hernan Olivas shares the experience his team at O'Neil & Associates went through not so long ago, how they coped, …

Search Fund

January 30th, 2018


So you want to be an entrepreneur but you don't want to go through all of the pains associated with startups? You might check into Search Funds. Micah Dickson is on hand as our guest to explain what they are and how …

Innovation Inspired by Generational Diversity

January 23rd, 2018


Who has time for quibbling over stereotypical, generational differences when we can harness much more power and innovation by bringing generations together across the entrepreneurial spectrum? Guest Jim Sugarman …

Inbound Outreach

January 16th, 2018


Inbound Outreach may sound like an oxymoron but it isn't. It can be a very effective means of ensuring your customer's journey leads to your business, product or service. Guest Johua Lisec explains.

Business is Stewardship

January 9th, 2018


The term "stewardship" means different things to different people. Jon and his guest, Brent Foley, discuss what it means to them, why it's important, …

"Culture Eats Strategy for Lunch" is Wrong

January 2nd, 2018


How do you create a company culture that supports the strategy? Jon explains why he thinks the question is flawed while Camden co-hosts and offers …

Your Authentic Self

December 19th, 2017


What does it mean to live an authentic life? How do you determine what that means for you and how does fear play a part? Our guest, Anastasia Button, explains.


December 12th, 2017


Where are robotics headed? Do they take away jobs or create opportunity. Jon and his guest, Scott Preston "The Robot Guy" talked about robotics, AI, VR, AR and more in this episode of Business is ART.

Influencer Marketing

December 5th, 2017


What is influencer marketing and how does one incorporate it into their business or corporate strategy? How does one become an influencer in the first place? Jon and his guest, influence marketing expert Tom …

Tips for Podcasting

November 28th, 2017


On the 100th episode of Business is ART we bring back the original crew of episode 1 and talk about how the podcast has improved and what Jon has learned.

Exit Strategy

November 21st, 2017


It's inevitable. Someday you will exit your business. When is the best time to begin planning that day? The day you startup your business. Certified Business Broker Kate Vriner explains in this episode of business is …

What it Takes to Attract Top Talent

November 14th, 2017


Hiring is different than it was even a few years ago. What does a prospective employer have to do in order to attract the top talent and how does a prospective employee make sure the employer recognizes them as top …

Leading in Isolation

November 7th, 2017


To be a more effective leader, continually learn from and share your knowledge with other leaders outside of your organization. Jon offers 7 options for doing so in this episode of Business is ART.

The Value of a Mastermind

October 31st, 2017


Do you feel like you have no one to talk to, or could really use the advice of someone who's been there? Do you have the urge to help others out with …

The Truth About Leadership

October 17th, 2017


You can't be everything to everybody, so figure out what type of leader you want to be and what your organization needs. Some will fall out. The rest …

Targeted Marketing

October 10th, 2017


Barbara Carneiro, Senior Strategist with WordRevolution suggests not just starting with "why" - start with who. Who are you serving? Craft content …


October 3rd, 2017


Perhaps a book, blog, or published article will help your business, but you have no desire to be a writer. Consider ghostwriters as an alternative. …

Heart and Soul

September 26th, 2017


Many of us think we are good to great marketers, then wonder why our sales suggest otherwise. It could be that we have fallen into the trappings of …

Defining Your Purpose (What's Your Gift)

September 19th, 2017


Jon's guest, marketing and customer relationship expert Keri Vandongen, takes "starting with why" a step further and discusses how to determine your unique gift - your irresistible value, or "IV Line" as she calls it. …

Social Seniors

September 12th, 2017


If you are technologically savvy or have grown up with social media, it's easy to forget that not everyone knows how to use it, particularly senior …

Tips For Your Business Or Startup

September 5th, 2017


Jon Umstead and his team have been diligently working on Plan Canvas, an online community and software-based on his book, Business is ART. Camden Pierce sat into not only talk about it but to dive into some basic tips …

Key to Business Success

August 29th, 2017


Everyone wishes they could take a magic pill or win the lottery, but for the vast majority of us, that just isn't going to happen. So what is the key …

Hopeful to Hired

August 22nd, 2017


How do college students go from being hopeful to being hired into that dream job? Jon and his guest, Adam Dince, discuss the topic and Adam's book …

Simplify and Reduce Your Offer

August 15th, 2017


Struggling to focus on your business? You might be trying to be too many things to too many people. It might be time to simplify and reduce your offer - focus on what makes clients say "Wow!". Jon and his guest, Carlos …


August 8th, 2017


What is budgetology and what is a budgetologist? Jon's guest Phylecia Jones is on hand to explain both, and why it's important, particularly to the …

Entrepreneurial Excellence

August 1st, 2017


To be the best entrepreneur or business leader you can be, you have to start with a belief in yourself - the authentic you. Jon's guest, business coach Virginia Phillips, discusses entrepreneurial excellence on this …

Veteran Entrepreneurs

July 25th, 2017


As military veterans transition to civilian life, it creates an opportunity to capitalize on the investment already made in these service men and women, while creating an economic development opportunity for the …

Digital Product Development

July 18th, 2017


Whether an established, larger business or just starting out, you may have a need to develop digital products - either to enable your business or as the product you sell. Tim Metzner, a founder with Differential sits in …

Access to Capital

July 11th, 2017


There often comes a time that small businesses need access to capital, be it to get things started, launch a new product, expand capacity, or to just keep the lights on during a down cycle. Jon and his guest, Micah …

Optimal Living 360

July 4th, 2017


To optimize your life, you have to take a 360 approach - look all around at every aspect. When you take care of your personal life, your business will reap the rewards. Dr. Sanjay Jain offers great advice on this topic.

Design Thinking

June 27th, 2017


Jon and his daughter Abby review a problem-solving method called "Design Thinking." Each stage is defined for you in this episode and they discuss …

Collaborating from Another Room

June 20th, 2017


Do you work remotely or have a remote team? Jon discusses his experience and a vision for one area he plans to offer solutions as he is interviewed …

Startup Opportunities in the Healthcare Industries

June 13th, 2017


Think you have a great business idea for the healthcare industry? There's never been a better time to create your startup. They offer great advice, not just for healthcare startups, but for all entrepreneurs.

A Platform for Entrepreneur Kids

June 6th, 2017


Why is it important for children to learn entrepreneurial skills and what possible lessons can we carry? Find out as Jon sits down with Mollie …

Dan Lyons - Disrupted

May 30th, 2017


Best selling author Dan Lyons is Jon's guest on BIA #45. TrueChat's own Camden Pierce even joined in, discussing Dan's experience as a writer on HBO's "Silicon Valley", his book entitled "Disrupted (My Misadventure in …


May 23rd, 2017


Work/life balance? Forget about it. Instead, focus on bringing professional and personal life together not only for yourself but for others as well. Jon and his guest, business coach, and best-selling author Tom Rubens …

When is it Time for Investors?

May 16th, 2017


Do you have a business or business idea that has you thinking, "If I only had a cash infusion, I could really make something out of this."? Then …

Economic Development

May 9th, 2017


It's about equal opportunity, not equal outcome. We talked about economic development and its importance with Steve Odland who works with CED and No Labels in Washington D.C.

The Significance of Young Entrepreneurs

May 2nd, 2017


Why is it so important to get young people involved in entrepreneurship? There are many great reasons. Jon and his guest, Isaac Knapp, President of …

Five Ways to Add New Life to Your Business

April 25th, 2017


I’m constantly looking for new customers. My employees keep leaving. I’m cutting costs but still not more profitable. I'm pooped! Jon and Camden discuss 5 ways to add new life in to your business.

Building a Better Connected Business Community

April 18th, 2017


This episode is for anyone starting up or running a business, but we focused on technology companies or businesses reliant on technological …

Turning Passion into Business

April 11th, 2017


Do you have a hobby or passion that you think would make a great business? Are you an amateur blogger or content provider hoping to turn it in to a …

Making $#!@ Look Good

April 4th, 2017


Your business' image has to be right for you as well as effective. Not just anyone can do it. Jon's guests, business partners and the husband and …

Knowledge Management

March 28th, 2017


Does your business or organization have a Knowledge Management strategy? If you said, "What's that," then the answer is probably, "No." TrueChat's own Justin Weller and Business is ART host, Jon Umstead, talk about what …

Starting a Startup: The TrueChat Way

March 21st, 2017


Jon hasn't had the great privilege of having any TrueChat'ers on for a while, so why not have the two co-founders on one episode. Cam and Justin get into startups with Jon and all the things you need to do to succeed …

Adjust This

March 14th, 2017


You wouldn't want to go to trial without an attorney. Likewise, when you have a large loss insurance claim for your business (or home), you shouldn't …

Exit Strategy

March 7th, 2017


In every business there comes a point that it's just time for the owner(s) to get out. Even before that time comes, they need a good exit strategy. Jon and his guest, Kate Vriner of Sunbelt Business Advisors, offer some …

Management Buyout

February 28th, 2017


Once in awhile opportunities come along for management or employees of a business to ​​​​​​​buyout the owners. Jon and his guest, Jeff Adair of Adair Coaching, discuss some of the do's and don't of a management buyout …


February 21st, 2017


The title says it all. Well not really, but in this re-run of Business is ART Jon and company try out some craft beers and talk about the trend of craft beer becoming more mainstream and the marketing of those beers.

Medical Massage and Improved Productivity

February 14th, 2017


People may get the wrong idea when you say you are stepping out for a massage. Medical massage therapy is not the stuff of exotic dreams, and can dramatically improve productivity while decreasing absenteeism at work. …

Networking That Works

February 7th, 2017


There is networking and there is networking that works for you and your business. Jon and his guests, Kelley Reno Culley of the Reno Insurance Agency …

The Non-Profit Challenge

January 31st, 2017


We often forget that non-profit organizations are businesses too. They have all of the same challenges as a for-profit, like revenue and sales, expenses, hiring the right people, etc. Some have the added challenge of …

What Is the Social Impact of the Spiritual Entrepreneur?

January 24th, 2017


Corporate Social Responsibility and Social Entrepreneurship have been growing, hot topics for the last few years. Now comes "Spiritual Entrepreneurship" - the bringing together of business life and the "interior life."

The Best Candidate You Never Met

January 17th, 2017


There is a lot of undiscovered talent coming out of colleges and universities across the country. How do you know you are finding them? How do you …

Resolving Conflicts Peacefully, Not With a Punch

January 10th, 2017


How do you peacefully resolve conflicts? Jon's guest, business owner Christina Walters of Night Dispatch, discusses her off-duty role as Director of …

Toxic Personalities

January 3rd, 2017


Are you a Debbie Downer? Know someone who is? Jon and his guest Camishe Nunley of Healing Your Hidden Hurts discuss Debbie and all of her toxic personality friends on this episode of Business is ART.​

Business Is Stewardship

December 29th, 2016


Good business isn't just about making money. On this segment of Business is ART, Jon and his guest, Brent Foley of Triad Architects, discuss how …

Success On Your Own Terms

December 20th, 2016


In this episode of Business is ART, Jon and his guest, executive and author James Rosseau Sr., discuss the topic and the 6 promises James defines in his book Success On Your Own Terms.

This is Not Your Dorm Room Ramen

December 6th, 2016


Ever dream of opening your own restaurant? How about opening multiple locations of your business, whether it's a restaurant or other - perhaps even …

You Don't Know What You Don't Know

November 29th, 2016


When you are starting up or running a business, you have tons of questions and needs. Business owners and entrepreneurs are often unaware of the vast amount of information and support that is readily available, often …

Buying a Business

November 22nd, 2016


Many people dream of starting their own business, but sometimes a better path to becoming an entrepreneur is to acquire an existing business. There can be many advantages but a key is to understand your cash flow needs …

Does Content Marketing Matter?

November 16th, 2016


Does your business have a content marketing strategy? If so, is it effective? In this episode of Business is ART, Jon and his guest, Lisa Lickert of EMI Network, discuss the topic and provide you with some good advice …

Send Gamers, Guns and Money

November 8th, 2016


When starting and expanding a business there is a need for funding and there are multiple paths for getting it. Crowdfunding is one path that is …

Should I Stay or Should I Go?

November 1st, 2016


When it's time to leave the business, who takes over and what does it look like. Jon and his guest, Michael Smith, a CPA with Goldshot, Lamb and …

If the Walls Could Talk

October 25th, 2016


If your walls could talk, what would they say? In fact they can talk and what they say needs to align to your business strategy. Jon and his guest, …

The One Year Anniversary of Business is ART

October 18th, 2016


TrueChat would like to start off by thanking Jon for doing this wonderful show for 1 year! Cam and Jon talk about where the podcast and Business is …

Customers as Advocates

October 12th, 2016


In this episode of Business is ART, Jon uses Jeffrey Gitomer's book "Customer Satisfaction is Worthless - Customer Loyalty is Priceless" to point out …

Optimal Living 360

October 4th, 2016


To optimize your life, you have to take a 360 approach - look all around at every aspect. When you take care of your personal life, your business will reap the rewards. Jon's guest, Dr. Sanjay Jain, best selling author …

Happiness Gurus Make Me Mad

September 28th, 2016


You see them on Twitter, Facebook and all of the other social media sites all the time - flying in their private jets, sailing in their yachts, walking down the gorgeous tropical beach. The happiness gurus. All too …

BIA #44 - Service as a Differentiator

September 13th, 2016


Why do customers seek out your business? Service can be the key differentiator particularly if you are in an industry that is already saturated with …

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