Today in the hot seat we have Dana White. Dana White is the owner of Paralee Boyd. The salon, named after her Grandmother Paralee Boyd, opened in 2012 in Metro Detroit. The second location opened in 2017 in Midtown, Detroit. She started her business to solve a problem that women with thick and curly hair were facing everywhere. Dana wanted to create a space that provided quality hair care, that's timely and committed to customer service. Like several of us, she had grown tired of spending her entire Saturdays in hair salons. She had grown tired of navigating an appointment with her schedule and paying a premium for the reputation of the stylist and not the quality of my hair care.
Dana is the first African-American woman to franchise a salon business. Starting in fall 2021, anyone can become an owner of the salon that offers a revolutionary approach for women with thick, curly hair to get their hair done quickly, with healthy treatments. The Paralee Boyd is projected to have 20 locations within two years and 100 locations within five years.
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Quote: “To be successful, you must be willing to do the things today others won’t do in order to have the things tomorrow others won’t have.”
Connect with Paralee Boyd:
@ParaleeBoyd - Intagram
@iamdanawhite - Instagram
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