Bulletproof Radio

In this episode of Bulletproof Radio, my guest is someone who has cracked the code on a fundamental part of how human behavior works when it comes to forming new habits.

Behavior scientist BJ Fogg, Ph.D., founded the Behavior Design Lab at Stanford University and is considered the leading scientific authority on habits.

“It really is surprising to people how quickly you can form habits,” BJ says, “and there are certain habits that have this transformative impact on you.” There's one habit in particular, called the Maui habit, that he suggests for absolutely everyone. Keep listening to find out how to do it!

His behavior model is easy to learn and easy to apply to everyday life… and doesn’t include willpower. “The thing that wires a habit in is not repetition,” BJ says, “it's the emotion you feel when you do the behavior.” He explains that behavior happens when three elements come together at the same moment: motivation, ability, and a prompt. 

This is going to be the episode that sets you on the path to creating habits that last. Why? Because BJ will introduce you to the science behind forming “Tiny Habits: The Small Changes that Change Everything ” and give you the tools you need to hack your own behavior.

“The book does two things at once,” BJ says. “It defines what behavior design is and gives the models and methods of behavior design. Then more specifically, it walks people through step-by-step tiny habits so people can create habits quickly and easily.”

Enjoy the show!