Cover art for podcast Build Your SaaS

Build Your SaaS

144 EpisodesProduced by Transistor.fmWebsite

Interested in building your own SaaS company? Follow the journey of as they bootstrap a podcast hosting startup.


How should we price our SaaS?

We're hoping to launch Transistor officially in July 2018.

And that means we need to figure out a pricing strategy. What types of tiers and plans should we offer?

SaaS pricing examples:

Patrick Campbell, from Price Intelligently, says there are three aspects of a pricing strategy:

  1. Positioning: who are the right customers for your product? How will you target and attract them?
  2. Packaging: what features are included in each tier? What value does each type of customer want from your product?
  3. Pricing: putting a price on your tiers that reflects the value your customer receives.

Where did we get stuck? Jon and I started by looking at who had signed up for early access to Transistor:

  • Hobbyists – podcasting for fun, two people talking, no advertising.
  • Prosumers – side-project podcasting, may have a bit of income, want to go pro.
  • Solopreneurs – solo founders building smaller tech products. 
  • Small tech teams – teams of 3-10 people building larger software products.
  • Bigger brands / enterprise companies.

This list brought up a question: how do we define our target customer? Is "podcast hosting and analytics for professionals" too broad?

Here's our homework for this week: we're going to let this simmer, we're going to talk to smart people about pricing, and we're going to come back to this next week.

Question of the week:

Tweet to @jon and @mijustin and let us know: how should we price our SaaS?

Show notes

Please review us in iTunesT-shirt contest!  Leave a review you’ll be entered to win a limited edition Transistor t-shirt!

Want to start a podcast on Transistor? Justin has a special coupon for you: get 15% off your first year of hosting:

★ Support this podcast on Patreon ★
Educational emoji reaction


Interesting emoji reaction


Funny emoji reaction


Agree emoji reaction


Love emoji reaction


Wow emoji reaction


Listen to Build Your SaaS


A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens