Cover art for podcast Build Your SaaS

Build Your SaaS

144 EpisodesProduced by Transistor.fmWebsite

Interested in building your own SaaS company? Follow the journey of Transistor.fm as they bootstrap a podcast hosting startup.

1:08:19

Why should we care about our customers' feelings?

This week Justin chats with Michele Hansen, founder of Geocodio. I got fired up about interviewing customers! 

  • Get Michele's new book! Deploy Empathy
  • Listen to Michele's podcast: Software Social
  • "Empathy is a skill you can learn."
  • Get Michele's newsletter
  • "There's so much shame in the tech community."
  • What are the boundaries for deploying empathy? When, and how, do we deliver critiques?
  • Podcast: a respectful interview with a flat-earther 
  • "This book isn't just about deploying empathy to customers, it's also about learning to be more empathetic to your family, friends, coworkers."
  • 31:30 – we start discussing customer interviews
  • "It was easier for me to learn how to have empathy for customers than it was to have empathy for myself."
  • 42:27 – "how does empathy help businesses attract new customers, build better products?"
  • 46:53 - "Why don't you bring Jon in on those interviews?"

What should we talk about next?

Thanks to our monthly supporters:

  • Anton Zorin from ProdCamp.com
  • Mitch
  • Harris Kenny, Intro CRM podcast
  • Oleg Kulyk
  • Violette Du Geneville
  • Take It EV podcast
  • Ethan Gunderson
  • Diogo
  • Chris Willow
  • Borja Soler
  • Ward Sandler, Memberspace
  • Eric Lima
  • James Sowers (like Flowers)
  • Travis Fischer
  • Matt Buckley
  • Russell Brown
  • Evandro Sasse
  • Pradyumna Shembekar (PD)
  • Noah Prail
  • Colin Gray
  • Josh Smith
  • Ivan Curkovic
  • Shane Smith
  • Austin Loveless
  • Simon Bennett
  • Michael Sitver
  • Paul Jarvis and Jack Ellis, 
  • Dan Buda 
  • Darby Frey
  • Samori Augusto
  • Dave Young
  • Brad from Canada
  • Sammy Schuckert
  • Mike Walker
  • Adam DuVander
  • Dave Giunta (JOOnta)
  • Kyle Fox GetRewardful.com

Want to start a podcast on Transistor? Justin has a special coupon for you: get 15% off your first year of hosting: transistor.fm/justin

★ Support this podcast on Patreon ★
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