Build Your SaaS

Hear what's new from Jon and Justin on their bootstrapping journey:

• Nothing like throwing yourself down a mountain when you're tired
• We're seeing a big increase in support tickets here at the end of August
• Justin has a theory: more support tickets is leading indicator for an increase in revenue
• "When people have 'summer brain' they don't want to think about work."
• Jon's learned some things about how enterprise sales really work
• Listener Sarah McMullin gave us some great advice on enterprise sales as well
• Jon tells us about doing the Ironman in Traverse City and how much time he spent in the penalty box
• How does Slack and Tuple do enterprise billing?
• We're going to try to use the "Shape Up" philosophy for making business decisions too.
• Justin's thinking about how Transistor can clarify its positioning: “Who is this for?” “What challenge are they facing?” “How does your product help overcome the challenge?”
• April Dunford on positioning: the market categories we choose make it easier to market the product. "People make decisions based on what they already know."
• Dark mode player coming soon!
• "Unix came about because Bell Labs hired smart people and gave them the freedom to amuse themselves, trusting that their projects would be useful more often than not." – Unix at 50

★ Thanks to our sponsors:

• ActiveCampaign. Get the world's most advanced marketing & sales automation platform. Use the code activecampaign.com/buildyoursaas and get two months free + 2 free One-on-Ones!
• New: Honeybadger. A web developer's secret weapon! Modern error management that gives you more than an email and a backtrace. They also have an amazing podcast: FounderQuest.

Show notes:

• Traverse City Ironman
• Thanks to Sarah McMullin for her enterprise sales advice
• Capiche – transparency in enterprise sales
• Shape Up (Basecamp)
• How to build your storybrand (book by Donald Miller)
• Badass! (book by Kathy Sierra)
• April Dunford on positioning (Live in the Feast podcast)
• Unix at 50 (Ars Technica)

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