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Build Your SaaS

144 EpisodesProduced by Transistor.fmWebsite

Interested in building your own SaaS company? Follow the journey of as they bootstrap a podcast hosting startup.


Patrick Campbell: why ProfitWell sold to Paddle for $200M

Patrick Campbell just sold his startup, ProfitWell, to Paddle for $200 million.

Highlights (go straight to 🔥 for the best stuff):

  • 0:00 – "My problem is I'm always curious if other people are living a better dream than me."
  • 1:30 – The major downside to bootstrapping is the lack of network
  • 2:20 – Selling ProfitWell to Paddle, and integrating the two teams.
  • 4:15 – How ProfitWell got started (2012)
  • 6:00 – Initially three co-founders (Crunchbase)
  • 7:20 – Patrick's background (what he did before ProfitWell)
  • 10:10 – What did bootstrapping ProfitWell look like? (How much did each founder invest?)
  • 14:15 – Do you want to be a lifestyle company or a "big ass company?" 🔥
  • 15:55 – What salary did Patrick pay himself? (Tweet) 🔥
  • 18:25 – Differences between Patrick (ProfitWell) and Josh Pigford (Baremetrics) 🔥
  • 21:45 – Should bootstrapped companies go freemium and try to "win the market?" 🔥
  • 26:40 – The characteristics of your market determine most of your outcomes 🔥🔥
  • 29:24 – "Don't underestimate the velocity and size of your market." 🔥
  • 34:35 – What doe the average SaaS company spend on sales and marketing? 🔥
  • 37:39 – Pricing your SaaS discussion 🔥
  • 42:45 – Why competitors entering a new market can be better for your company. 🔥
  • 47:10 – Should bootstrapped companies try to "own the market?" 🔥
  • 52:10 – "We're in the second phase of SaaS: here's what's coming next." 🔥
  • 61:53 – Did ProfitWell employees have equity?

What should we talk about next?

Thanks to our monthly supporters:

  1. Jason Charnes
  2. Mitchell Davis from
  3. Marcel Fahle, ​​
  4. Alex Payne
  5. Bill Condo
  6. Anton Zorin from
  7. Harris Kenny, Intro CRM podcast
  8. Oleg Kulyk
  9. Ethan Gunderson
  10. Ward Sandler, Memberspace
  11. Russell Brown,
  12. Noah Prail
  13. Colin Gray
  14. Austin Loveless
  15. Michael Sitver
  16. Paul Jarvis and Jack Ellis, Fathom
  17. Dan Buda
  18. Darby Frey
  19. Adam DuVander
  20. Dave Giunta (JOOnta)
  21. Kyle Fox

Want to start a podcast on Transistor? Justin has a special coupon for you: get 15% off your first year of hosting:

★ Support this podcast on Patreon ★
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