Build Your SaaS

30 EpisodesProduced by Jon & Justin

37signals started an indie SaaS revolution when they launched Basecamp and Ruby on Rails. Since 2004, thousands of entrepreneurs, developers, designers, and product people have tried to capture some of that success by launching their own web apps. But what does it take to launch a Software as a Serv… read more

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You forgot $20,000 in your snowboard pocket

October 10th, 2018

Here we are at episode 30! Just found this old 2012 interview with the founder of MailChimp, before they became a $4.2 billion company. This quotes …

You drew a prototype on that napkin from Portland

October 2nd, 2018

After one failed attempt, we're back with a new episode. Sorry it's late!

"We, as the customer, are paying people who make apps so that their good …

What's the most important metric for a web app?

September 25th, 2018

What do you think?

We have some explaining to do

September 18th, 2018

Jon and Justin are back from Portland and the XOXO festival.

In the last few weeks we've had a chance to interact with many of our customers in-person:

Your revenue forecast is wrong

August 28th, 2018

What does "bootstrapping" mean really?

For most folks, bootstrapping means self-funding your business from revenues. It means not taking Venture …

The problem with podcasts

August 21st, 2018

Nick Quah shared this in his recent newsletter, commenting about podcasts:

[I have] this feeling that everybody’s drilling for oil in the same spot because some other guy found oil there already.
Nick thinks podcasters …

What's a good conversion rate for a web app?

August 14th, 2018

SaaS conversation rate cheatsheet:Credit card upfront:
  • Visitor to trial: 0.75% - 1%
  • Trial to paid: 40% - 60%
No credit card upfront:
  • Visitor to …

Launch week hangover

August 7th, 2018

What do you think?

The opposite of bored money

July 24th, 2018

In 2013, I interviewed Jason Calacanis, the angel investor.

One of the things I asked him: "Why do venture capital investors take these big risks with their money?" 

"There's a lot of money in the world. There are …

Startup advice from Justin Kan, Stephanie Hulburt, and Naval

July 17th, 2018

Three tweets TuesdayJustin Kan
"B2C is a gamble while B2B is (more) within your control."
Stephanie Hulburt
"We have a philosophy of “no hard sells” …

Teaser: I don't want to get crushed by the VC monster

June 19th, 2018

Show notes

What does Nathan Barry think of podcast hosting pricing?

May 29th, 2018

Today's show is not a full episode!

Jon and I have been busy with our day jobs, plus Memorial Day, and didn't have time to record a show.

But, to be …

What does it take to build a SaaS in 2018?

February 17th, 2018

Jon Buda and Justin Jackson are building and launching a new product this year called Transistor.

You can follow along as we explore this question:

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