Build Your SaaS

38 EpisodesProduced by Jon & Justin

37signals started an indie SaaS revolution when they launched Basecamp and Ruby on Rails. Since 2004, thousands of entrepreneurs, developers, designers, and product people have tried to capture some of that success by launching their own web apps. But what does it take to launch a Software as a Serv… read more

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Let's chat about the podcast industry

December 12th, 2018

42:45
Justin gets interviewed by Harry Duran on the Podcast Junkies show, and answers questions about:
  • Is podcasting really having it's moment now?
  • Is now …

Why does Jon need a co-founder?

December 4th, 2018

42:33

How did you split equity in Transistor?

November 27th, 2018

20:29

Interesting ways you can use a podcast

November 20th, 2018

45:34

Insulating our recording studio with dollar bills

November 13th, 2018

40:22
Jon and Justin respond to the new funding options available for bootstrappers, mainly Earnest Capital.

The GP, Tyler Tringas, told us what types of …

There's a new funding option for bootstrapped founders

November 6th, 2018

47:41
Tyler Tringas recently announced Earnest Capital; a new way for bootstrappers to raise money for their startups. 
Should Jon and Justin consider this …

Your startup's expenses are too high

October 30th, 2018

56:56
How much does it cost to run a SaaS in 2018? We take a look at our bootstrap expenses.

Every business accrues monthly expenses. The danger? Business owners can get in the habit of spending money, believing that "you …

How'd you get into computers? (Apple II, PC clones, BBSes, CYBERSPACE)

October 23rd, 2018

1:12:43
If you used computers in the 80s and 90s you're going to love this episode.
  • Apple IIe in the school computer lab
  • The original Macintosh
  • "I wanted an …

You forgot $20,000 in your snowboard pocket

October 10th, 2018

58:32
Here we are at episode 30! Just found this old 2012 interview with the founder of MailChimp, before they became a $4.2 billion company. This quotes …

You drew a prototype on that napkin from Portland

October 2nd, 2018

50:14
After one failed attempt, we're back with a new episode. Sorry it's late!

"We, as the customer, are paying people who make apps so that their good …

What's the most important metric for a web app?

September 25th, 2018

46:23
What do you think?

We have some explaining to do

September 18th, 2018

45:11
Jon and Justin are back from Portland and the XOXO festival.

In the last few weeks we've had a chance to interact with many of our customers in-person:

Your revenue forecast is wrong

August 28th, 2018

45:46
What does "bootstrapping" mean really?

For most folks, bootstrapping means self-funding your business from revenues. It means not taking Venture …

The problem with podcasts

August 21st, 2018

53:15
Nick Quah shared this in his recent newsletter, commenting about podcasts:

[I have] this feeling that everybody’s drilling for oil in the same spot because some other guy found oil there already.
Nick thinks podcasters …

What's a good conversion rate for a web app?

August 14th, 2018

30:26
SaaS conversation rate cheatsheet:Credit card upfront:
  • Visitor to trial: 0.75% - 1%
  • Trial to paid: 40% - 60%
No credit card upfront:
  • Visitor to …

Launch week hangover

August 7th, 2018

27:51
What do you think?

The opposite of bored money

July 24th, 2018

9:21
In 2013, I interviewed Jason Calacanis, the angel investor.

One of the things I asked him: "Why do venture capital investors take these big risks with their money?" 

"There's a lot of money in the world. There are …

Startup advice from Justin Kan, Stephanie Hulburt, and Naval

July 17th, 2018

29:49
Three tweets TuesdayJustin Kan
"B2C is a gamble while B2B is (more) within your control."
Stephanie Hulburt
"We have a philosophy of “no hard sells” …

Meet me in Chicago

July 10th, 2018

35:57
How to build anticipation for your product launch
  • Have a mailing list! Email them consistently during development.
  • The week of launch you should send …

I see Spots

July 3rd, 2018

41:33
Show notes:

Our Voltron needs fuel

June 26th, 2018

31:36

Teaser: I don't want to get crushed by the VC monster

June 19th, 2018

1:07
Show notes

Bonus: building a SaaS on the side is hard!

June 12th, 2018

32:07

SaaS pricing advice from Rob Walling and Patrick Campbell

June 5th, 2018

48:11
Jon and Justin are probably 1-2 months away from the launch of Transistor.fm. That means we need to figure out pricing.

“In your early stage two things are essential: your customer focus, and your value metric. If you …

What does Nathan Barry think of podcast hosting pricing?

May 29th, 2018

11:31
Today's show is not a full episode!

Jon and I have been busy with our day jobs, plus Memorial Day, and didn't have time to record a show.

But, to be …

How should we price our SaaS?

May 22nd, 2018

57:12
We're hoping to launch Transistor officially in July 2018.

And that means we need to figure out a pricing strategy. What types of tiers and plans …

Should we make our revenue numbers public?

May 15th, 2018

46:20
How transparent of a startup do we want to be?

There's an app called Buffer that really kickstarted the "radical transparency" movement with startups. Over time, they've revealed almost everything: how much their …

How to validate your product idea

May 8th, 2018

37:44
Play this episode | Download MP3

Jon is busy launching our new podcast analytics feature, so this episode features Justin's talk from MicroConf 2018 in Las Vegas.

You need more than product/market fit. You need alignment …

Live from Las Vegas

May 2nd, 2018

49:15

How to organize your time when your startup is your side-hustle

April 24th, 2018

48:29
What’s been happening?
  • New iTunes review from Shane Smith in Australia: "Keep up the great work. Love hearing the behind-the-scenes part of setting …

Startup money

April 17th, 2018

48:31

We need to talk

April 10th, 2018

37:17
What’s been happening?
  • Is the Macbook Pro 2013 the best computer ever made?
    • Jon's review of the new Macbook Pro: the screen, the keyboard, the …

My teenager wants to play Dungeons & Dragons

April 3rd, 2018

52:05
Jon and Justin discuss "Why did we choose podcasting? And why now?" Picking the right idea, the right market, and having the right timing is crucial.

Six screens and a power glove

March 27th, 2018

56:30
This episode is sponsored by Bullet Train. If you’re building a SaaS in Ruby on Rails stop what you’re doing right now, and visit BulletTrain.co.

You …

What are you scared of?

March 20th, 2018

44:34
News
  • We’ve opened up early access! We’ve been inviting people by email.
  • We currently have 15 shows on our platform. In four months, we’ve served …

I want Castle Grayskull

March 13th, 2018

33:45
A story

In 1999, Basecamp started a blog called Signal vs Noise, which they billed as “Strong opinions and shared thoughts on design, business, and tech.”

It had a huge impact on their business. By 2009, over 100,000 …

How to find a cofounder (our story)

March 6th, 2018

37:18
Who are we?Jon is a Web Designer and Developer in Chicago. He’s done great work for companies like Cards Against Humanity and Blackbox. Justin is a Product Manager and Podcaster from Canada. He’s done great work for …

What does it take to build a SaaS in 2018?

February 16th, 2018

5:44
Jon Buda and Justin Jackson are building and launching a new product this year called Transistor.

You can follow along as we explore this question:

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