Cover art for podcast Breaking Walls

Breaking Walls

250 EpisodesProduced by James ScullyWebsite

Breaking Walls: The Podcast on the History of American Network Radio.


The Story Behind The End Of Fibber McGee And Molly

This is a snippet from Breaking Walls Episode 94: Radio And The Drugstore/Malt Shop (1940 - 1955)


Jim and Marian Jordan’s Fibber McGee and Molly, was Tuesday at 9:30PM appointment radio. Upwards of forty million people tuned in each week. Fibber’s hall closet became one of radio’s most famous running gags.

After television’s proliferation, the program’s audience rapidly shrunk. Longtime sponsor Johnson’s Wax left in 1950 and by January of 1952 the show’s rating was down to 10.7.

In 1953 with her health deteriorating, a doctor suggested to Marian Jordan that she take a long rest. She refused.

She would continue performing. Production moved to the couple’s home in Encino. The music was pre-recorded and the commercials were no longer built into the show.

Listen to Breaking Walls


A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens