Building a brand is a never ending process and those who haven't started yet are already missing out a lot. BRANDING not by the book is a podcast dedicated to all the founders/ key business personnels who're on their way to building a brand or trying hard to sustain the position. We do weekly podcasts wherein we quote real struggles and mistakes of businesses (especially mid size businesses) along with step-by-step guide as to how can you avoid it or correct it while you're building a brand that creates loyal customers. We experience it daily and bring to you weekly.