Cover art for podcast Brain Lava

Brain Lava

46 EpisodesProduced by Team ODEAWebsite

We’re Team ODEA, a group of strategists, technologists and creatives that believe marketing is energizing. It’s not board room meetings and tactics that lack results. It’s innovative, strategic, imaginative and BOLD! Our mission is to make marketing approachable and actionable for all businesses, re… read more

46 Episodes | 2018 - 2020

Episode 4- COVID-19

March 26th, 2020

57:58

You've got questions. We've got answers. The Entrepreneur and Family Business Council hosted a free conference call, "Helping You Deal With COVID-19: Ask the Strategic Partners Conference Call". Each of the EFBC's …

Just a Slice: Keeping Your Content Digestible

February 13th, 2020

5:31

There’s no better way of explaining why it’s important to keep content simple on marketing assets like a good food analogy. Check out this week’s episode where Patty is joined by ODEA graphic designer, Stephanie to talk …

Three Tips for Marketing in 2020: No Crystal Ball Needed

January 23rd, 2020

14:15

In this week’s episode, we’re excited to have Andrea Durfey, marketing and communications strategist, join ODEA President, Patty Rioux! Andrea’s been …

Brain Lava is Back: Why It's OK to Press 'Pause'

January 9th, 2020

3:59

Welcome to season two of Brain Lava! We’re so excited to be back and kicking off this week’s episode with one of our favorite “Patty-isms”, Marketing is a marathon, not a sprint. But sometimes you have to hit pause on a …

Episode 41- Brain Lava Hot Topic - Website Accessibility, ADA and WCAG

November 18th, 2019

17:06

You may be feeling the heat of uncertainty about website and mobile app accessibility after a recent court case regarding ADA and digital assets was in front of the US Supreme Court. But don’t sweat it. We're working …

Episode 40- Living Through a Rebrand

October 4th, 2019

11:58

If your organization changes its name and/or logo there are A LOT of places and items to update with the new brand. Some are more obvious like your website and email address. But what about all the little things? …

Episode 39- Our Three Requests of Conference Speakers

September 20th, 2019

3:51

Conferences. Love ‘em or hate ‘em? We’ve experienced the ups and downs of educational conferences we’ve learned one thing: it’s the presenters that make or break the experience. Swanky venues and swag bags bursting with …

Episode 38- Natural Networking: How to Approach LinkedIn Like a Human

September 6th, 2019

6:56

We were recently asked how to best approach someone you don’t know on LinkedIn. Our answer is simple: act like a human! Just because you’re online, it doesn’t mean normal behaviors get tossed out the window. Be yourself …

Episode 37- Intern Anna

August 22nd, 2019

21:31

Think you’ve got marketing all figured out? So did ODEA intern, Anna… until she started working for us. Joined by president Patty, our marketing intern discusses three things that surprised her about the marketing world …

Episode 36- Brand Sounds

August 8th, 2019

4:44

 Brands have signature logos, signature taglines and, increasingly, signature sounds. Tune in to Brain Lava to hear ODEA Prez, Patty Rioux, share her thoughts on why brands need to invest in sounds even more as voice …

Episode 35- Why You Should Start a Podcast

July 24th, 2019

6:47

 Podcasts are growing in popularity – fast! Edison Research found that in 2018, 26% of Americans listened to podcasts monthly. So why haven’t you …

Episode 34- Deep Dive into SEO

July 11th, 2019

18:29

Welcome to a very special edition of Brain Lava! On this episode, we’re jazzing things up a bit. Not only can you listen to us on this podcast episode, but we’ve also created a handy-dandy “Top SEO Tips” presentation! …

Episode 33 - Cut. It. Out

May 23rd, 2019

5:35

 Less is more. We apply this thinking to everything from putting on cologne to driving in Chicago traffic. On this week’s episode, we’re sharing why …

Episode 32- Open Source vs Proprietary CMS

May 9th, 2019

13:51

Thinking about your next website and the engine that’s going to drive it? Stuck between an open source or a proprietary content management system (CMS)? You’re in luck! On this week’s episode of Brain Lava, we’re …

Episode 31- Social Media Lessons

April 25th, 2019

5:07

Social media for business can seem overwhelming, especially if you’re brand new to the social platform world. In this week’s episode of Brain Lava, we’re sharing three lessons we’ve learned at ODEA wile navigating the …

Episode 30 - Learning Styles

April 11th, 2019

13:38

Learning styles are important – especially when you want to help educate your audience. Who better to talk through the big three learning styles than ODEA Project Manager, Sue Lattea? With 20 years of experience as an …

Episode 29- Swag

April 4th, 2019

8:07

Swag matters! Or does it? Listen to this week’s episode to find out from Patty, Megan and Stephanie if swag is something you should be thinking about!

Episode 28- Image Resizing

March 28th, 2019

11:01

On this episode, we’re speaking out for those that don’t have a voice. Those that are stretched and skewed to their limits without complaint. We’re speaking up for images and logos and sharing how to properly resize …

Episode 27- 9 Mind-Blowing Stats

March 21st, 2019

8:13

To us, statistics are like donuts, there’s really no such thing as too many. But fear not, this week we’re only serving up nine stats that will …

Episode 26- Trade Show Tips

March 14th, 2019

6:06

Trade show necessities: Business cards, comfortable shoes, swag, supplies box, refreshments…the list goes on and on. But don’t sweat it because we’re sharing three tips from someone who knows the ins-and-outs of the …

Episode 25 - Voice Search

March 7th, 2019

14:36

 Welcome to the future: where you can order your favorite peanut butter through a tiny device on your counter while cooking your breakfast. On this week's episode of Brain Lava, we're discussing voice search and how …

Episode 24- Respect Referrals

February 28th, 2019

7:30

Think the art of referrals is dying? We think not. ODEA President, Patty Rioux, talks referrals and why we think they’re still a major key to success in B2B on this week’s episode of Brain Lava. 

Episode 23- SEO Introduction

February 21st, 2019

11:32

What is Search Engine Optimization (SEO) and what does it have to do with your website? Those are two of the questions we’re answering in this week’s episode of Brain Lava, where we break down the basics of SEO and why …

Episode 22- 360 Images: Taking the Online Experience to the Next Level

February 14th, 2019

12:30

Wouldn’t it be nice if you could view a product online from all angles- from the top, the sides, even the bottom? Well, your wish is technologies …

Episode 21- Branding: Just like Peeing in The Pool

February 7th, 2019

4:55

It’s Brain Lava’s 21st… 21st episode that is! But just because we’re all grown up doesn’t mean we’re getting all serious on you. In this week’s …

Episode 20- Team Collaboration

January 31st, 2019

12:50

This week, ODEA was separated by hundreds of miles AND a Polar Vortex but not even that could stop us. While at home, working away in our PJ’s with a …

Episode 19- ODEA Show and Tell: 2018 Marketing Budget

January 24th, 2019

11:18

  We’ve heard about the power of open book management but what about open book marketing (we totally just made that up)? We’re laying our books open for the world to see and sharing what and how we spent our marketing …

Episode 18 - Photography Tips to Make Your Photo Shoot a Success

January 10th, 2019

14:55

 ODEA birthday twins, Megan and Stephanie, sit down to talk about tips to make your photo shoot experience a success. Whether you’re investing in a photographer or taking the DIY route, these tips will help you feel …

Episode 17- Feed Your Brain

January 3rd, 2019

6:49

Is your brain hungry? Let’s feed it! ODEA’s launching a NEW weekly email newsletter that connects you to the exciting things that are rocking the marketing and tech world. Learn more about it in this week’s episode of …

Episode 16: Podcast 101: What We've Learned

December 27th, 2018

12:57

  We’ve been in the world of podcasting for four months now. With 15 published episodes on our resume, we thought it was time to reflect on what we’ve learned so far. ODEA Technical Coordinator, JJ Lattea, sat down with …

Episode 15- Comfort Zone

December 20th, 2018

5:19

It’s time to make ourselves uncomfortable! Find out why ODEA President, Patty Rioux, thinks we learn best when outside of our comfort zone.

Episode 14- Creative Quiz

December 13th, 2018

9:46

COME ON DOWN! You are the first contestant on Brain Lava Trivia! In this episode, we’re putting your graphic design knowledge to the test.

Episode 13- Offense vs Defense

December 6th, 2018

7:09

Are you playing offense or defense? No, we’re not talking about football. We’re talking about your marketing! Our president, Patty, shares why you …

Episode 12- Creative Outlet

November 29th, 2018

4:48

Ever felt like you were in a creative dry spell? Or maybe even uttered the words “I just wasn’t born creative”? At ODEA, we think that everyone can be creative. It’s just a matter of exercising that creative muscle. In …

Episode 11- Social Media POST Method

November 21st, 2018

5:01

The world has definitely changed since 2011. One thing that remains relevant today? The social media POST method from the book “Groundswell”. Seven …

Episode 10- Post Post-Mortem

November 15th, 2018

3:27

We survived our first post-mortem meeting! And we’re sharing a few thoughts on what worked for us, what didn’t work and what we plan to do to make them even better in episode 10 of Brain Lava.

Episode 9- 4 Quick Tips for Presenting

November 8th, 2018

5:34

Preparing to present at an event or conference? Feeling a bit anxious about it? We totally get it! Giving a presentation can be stressful. That’s why …

Episode 8- WordPress Intro

November 1st, 2018

6:56

Small business websites, Fortune 500’s, personal blogs… WordPress is made up of a variety of users. Large businesses like Facebook News, Sony and even Vogue trust the content management system to house their sites. Are …

Episode 7- There's no 'I' in Marketing. Oh wait...

October 25th, 2018

5:58

Asking for creative feedback can send you into a black hole of personal opinion. As marketers, we don’t care about personal preferences. Our role is …

Episode 6- Takeaways from HubSpot's Inbound Conference

October 18th, 2018

19:19

This week’s episode of Brain Lava is a special one. Our very first guest, Kerra from the Chicago Family Business Council, shared her thoughts on HubSpot’s Inbound 2018. If you missed it this year or if you’re thinking …

Episode 5- Bold Branding

October 11th, 2018

5:50

BOLD is simple. BOLD has a point of view. BOLD is sometimes explicit. But probably not in the way you’re thinking. We’re talking BOLD branding and what it means to ODEA in this week’s episode of Brain Lava.

Episode 4 - Post Mortem

October 4th, 2018

5:35

What’s the first thought that crosses your mind when you see that post-mortem meeting invitation appear in your inbox after a project is completed? Anxiety? Dread? Understandable. The word “post-mortem” itself even …

Episode 3- Treadmill Thoughts

September 27th, 2018

3:37

Do you ever experience "AH-HA" moments when running on the treadmill or taking a shower? At ODEA, we call these moments of brilliance "treadmill thoughts." We were curious as to why this happens to so many of us and it …

Episode 2 - Exploring User Experience (UX) Design

September 19th, 2018

16:03

User Experience (UX) Design is all about the usability of a product (such as a website!) for its intended audience. What are they experiencing as they interact with the product? Is it catering to their preferences, …

Episode 1 - How to be BOLD in Your Marketing

September 10th, 2018

5:12

At ODEA we talk a lot about being BOLD. But what does it really mean to be BOLD? For us, BOLD means being simple, unexpected and having a point of view. Learn how you can get away from doing things as you’ve always done …

Brain Lava Intro

August 27th, 2018

0:57

Hello! ODEA decided to create a podcast to help B2B marketing become BOLDER. We are here to talk about marketing and technology. We have many team …

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