Books We Pretend To Read

9 EpisodesProduced by Gunnar Berger Chuck HirstiusWebsite

Those that work in Silicon Valley know that there are some books that everyone is all but required to read: The Lean Startup, The Innovators Dilemma & The 4-hour Work Week are a few. The books change with the seasons, yet somehow CEOs chug through 60 books a year, while you're just trying to get you… read more

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Monetizing Innovation (with Brett Waldman)

August 1st, 2019


Have you ever wondered why soda at a movie theatre is $6 for a small and $7 for a large. Both are insane prices to pay for a coke, but marketers use the comparison to make us feel that $7 is a good deal. Tiny tricks …

The Subtle Art of Not Giving a F*ck by Mark Manson

June 1st, 2019


The anti-self-help book that's sold over 6 million copies and holds the world record for most F-bombs in a single book (okay not sure if that last …

PART2: The Hard Thing About Hard Things by Ben Horowitz (with guest Kevin Goodman)

April 17th, 2019


In episode 7 of Books We Pretend to Read Podcast our hosts continue our conversation with industry veteran: Kevin Goodman. Kevin is a founder of …

PART1: The Hard Thing About Hard Things by Ben Horowitz (with guest Kevin Goodman)

March 22nd, 2019


In episode 6 of Books We Pretend to Read Podcast our hosts bring in industry veteran: Kevin Goodman. Kevin is a founder of multiple companies that …

1984 by George Orwell

February 14th, 2019


Continuing with our theme of non-business books about technology we dial the clock back to 1948, the year George Orwell wrote the prophetic book: …

Bad Blood: Secrets and Lies in a Silicon Valley Startup by John Carreyrou

January 8th, 2019


In our first non-business management book, we cover Bad Blood, the story of how one of Silicon Valley's biggest unicorns was built on a web of lies. Soon to become what's sure to be an Oscar nominated film staring …

The 4-hour Workweek by Tim Ferriss (with guest Maria Abernathy)

December 1st, 2018


Escape the 9-5, live anywhere and join the new rich so says the author of this month's book "The 4-hour Workweek". A book rich in borrowed wisdom, that quotes the likes of Bill Gates, Warren Buffett and any other name …

The Lean Startup by Eric Ries (with guest Jim Flannery)

November 1st, 2018


In this episode we cover the book that changed how software companies build product, interact with customers and measure success: The Lean Startup. A staple of MBA students, product managers and every startup company …

Future Crimes by Marc Goodman (with guest Christian Hyatt)

October 1st, 2018


Who's watching you right now? Future Crimes, by Mark Goodman, digs deep into the dark areas of the Internet, where crime is rampant and criminals are using the newest techniques to thwart companies and governments. …

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