Cover art for podcast Bitrate

Bitrate

23 EpisodesProduced by Brendan Hutchins & Mark SteadmanWebsite

Join Brendan Hutchins 🙈 and Mark Steadman 🧔🏻 as they digest the very latest in podcast culture.

43:00

2. A gap in the market

GuestMathew Passy

Podcast producer and consultant


Mathew Passy of CausePods, the Podcast Consultant, and Audit My Podcast, shares what to keep in mind when starting a podcast.

Does the podcast you create fill a void? If it does, who does it fill it for?

Don’t start a podcast if you just want to start a podcast. Have a mission. Do it for a reason. Start a podcast because you have something to say, and because podcasting is the best way to say it.

What is a gap in the market?

There may be a ton(ne) of podcasts similar to what one wants to make. As an independent creator, the podcast must be smaller, tighter, more focused, more niche than any others on the market, in order to succeed… depending of course on the metrics for “success”.

How does one plan to fill that need well?

The way you can really feel if the podcast actually matters: #engagement! You may be getting likes and retweets, but if no-one is actually talking to or about the podcast, it may not be fitting into a niche well.

What kind of research is needed to answer these questions?

Advice for using Reddit – or any social media, but especially Reddit because it can be a great tool – is this: read the rules. Take 5 minutes and read the rules for the forum, or the Facebook group, or wherever you want to promote. And engage on other posts; be a part of the community.

Links to things we mention:

Casting Call by Gimlet may have been a disappointment, especially considering the “winning podcast” hasn’t come out yet. If you’re interested in MultiLevel Marketing, Brendan highly recommends: The Dream about pyramid schemes.

Please check out Mathew Passy’s amazing lineup of work:

Find @BitRatePod on Twitter, or at bitratepod.com.

Find Brendan @ThePodPlaylist on Twitter or at Podchaser.com as the new Podcast Librarian.

Find Mark at Podiant or at Steadman.io, his spiritual home on the web.

Listen to the next episode for another great discussion on podcast burnout with guest Dan Misener from Pacific Content.

Links
Educational emoji reaction

Educational

Interesting emoji reaction

Interesting

Funny emoji reaction

Funny

Agree emoji reaction

Agree

Love emoji reaction

Love

Wow emoji reaction

Wow

Are you the creator of this podcast?

Verify your account

and pick the featured episodes for your show.

Listen to Bitrate

RadioPublic

A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed
https://feeds.podiant.co/bitrate/rss.xml

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens