Cover art for podcast Big Fan of Human Race

Big Fan of Human Race

13 EpisodesProduced by Max Klymenko Website

I am fascinated by humanity and enjoy sharing this fascination with my listeners. I talk to people that are at the top of their fields to learn about current and future developments in technology, economics and geopolitics. My guests include CEOs, bestselling authors, academics, executives, journali… read more


How Technology and Data are Transforming Sports - Sam Seddon (IBM Executive for Wimbledon)

Sam is the IBM Sports and Entertainment Sponsorship lead for the UK. This currently covers IBM's partnerships with Wimbledon and England Rugby. Sam showcases IBM's industry leading technology and also the marketing activation around the partnerships. Sam works in collaboration with his clients to deliver innovative technical solutions to support their business objectives and marketing campaigns.

At Wimbledon Sam has responsibility for managing the client relationship for all the services that IBM provides to The Championships as part of their role as the official IT provider to the AELTC. This includes a team of 180 at peak during the fortnight from capturing data from the courtside, to media services, security systems and all digital platforms.

Sam was recognised in 2015 by Information Age as being one of the UK's top 50 data leaders and influencers.

2017 awards include:
DMA Gold - Best Digital Experience
DADI - Use of AI / Machine Learning
Cannes Lion Silver - #WhatMakesGreat campaign
Campaign Magazine - Digital Innovation of the Year

More on IBM/Wimbledon partnership:
Sam Seddon on Twitter: @sam_seddon
Show notes:


Send in a voice message:

Educational emoji reaction


Interesting emoji reaction


Funny emoji reaction


Agree emoji reaction


Love emoji reaction


Wow emoji reaction


Are you the creator of this podcast?

Verify your account

and pick the featured episodes for your show.

Listen to Big Fan of Human Race


A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens