Cover art for podcast Below the Line with James Beshara

Below the Line with James Beshara

92 EpisodesProduced by James BesharaWebsite

“The most exciting new podcast in the startup world.” - Eric Ries, Founder and NYTimes Best-Selling Author Below the Line — Observing what’s really there.Should we “aim as high as possible” or “detach from results”? Should I be content where I am or always strive for “better”? We now know a lot abou… read more

1:30:56

#82 — DeepDive — The Age of The Newsletter — With Lenny Rachitsky

"The most exciting new podcast in the startup world.” - Eric Ries, Founder, and NYTimes bestselling author

Books:

On Writing Well - https://www.amazon.com/Writing-Well-Classic-Guide-Nonfiction/dp/0060891548

Writing Down the Bones - https://www.amazon.com/Writing-Down-Bones-Freeing-Writer/dp/1590302613

Draft #4 - https://www.goodreads.com/book/show/18194765-draft-no-4

Top Posts:

How the biggest consumer apps got their first 1,000 users - https://www.lennyrachitsky.com/p/how-the-biggest-consumer-apps-got

How to Kickstart and Scale a Marketplace Business - https://www.lennyrachitsky.com/p/how-to-kickstart-and-scale-a-marketplace

My favorite product management templates - https://www.lennyrachitsky.com/p/my-favorite-templates-issue-37

What is good retention - https://www.lennyrachitsky.com/p/what-is-good-retention-issue-29

Today's episode is with Lenny Rachitsky. It is a #DeepDive episode on creating a successful newsletter — in a world where newsletters are becoming more mainstream, more lucrative, and more appealing to the expert at the top of their field themselves vs the journalist on the side-lines.

On a high level, Lenny is making more with his newsletter, a year and a half in (and only about six months into introducing a paid version of the letter) than he was making from his salary at Airbnb. Yes, six months into introducing a paid version he is making more than he did as a product leader at Airbnb.

He is a brilliant product and growth thinker, and he writes one of the most insightful newsletters in the startup ecosystem. It is a great episode on the "Below The Line" version of what it took to get the newsletter to this point, but also what it's like putting out insightful content every single week.

We cover everything from the strategy of starting free and then turning it into a paid newsletter over time, to the deliberation before he started the newsletter, to the skill sets that he thought would be really critical for a newsletter (and which skill sets *actually* ended up being critical for a successful newsletter).

We cover all of that and more with Lenny.

About your host, James:

James Beshara is a founder, investor, advisor, author, podcaster, and encourager based in Los Angeles, California. James has created startups for the last 12 years, selling one (Tilt, acquired by Airbnb), and invested in a few multi-billion dollar startups to date.

He has spoken at places such as Y-Combinator, Harvard Business School, Stanford University, TechCrunch Disrupt, and has been featured in outlets like the New York Times, the Wall Street Journal, Fortune Magazine, and Time Magazine. He’s been featured in Forbes, Time, and Inc Magazine’s “30 Under 30” lists and advises startups all around the world.

All of this is his “above the line” version of his background. Hear the other 90% of the story in the intro episode of Below The Line.

You can email James questions directly at askbelowtheline@gmail.com or follow us on Twitter @ twitter.com/gobelowtheline — “Below the Line with James Beshara" is brought to you by Straight Up Podcasts LLC.

Educational emoji reaction

Educational

Interesting emoji reaction

Interesting

Funny emoji reaction

Funny

Agree emoji reaction

Agree

Love emoji reaction

Love

Wow emoji reaction

Wow

Are you the creator of this podcast?

Verify your account

and pick the featured episodes for your show.

Listen to Below the Line with James Beshara

RadioPublic

A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed
https://anchor.fm/s/9f0ca04/podcast/rss

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens