Cover art for podcast Below the Line with James Beshara

Below the Line with James Beshara

155 EpisodesProduced by James BesharaWebsite

Host James Beshara is an angel investor, advisor, founder, & general startup-helper in Los Angeles, CA. He has started three companies, sold one (Tilt; acq by Airbnb), and invested in multiple billion-dollar startups in his career. Now he's talking openly and honestly with others about what's going … read more


#107 — #DeepDive on Sales— Colin Coggins & Garret Brown   

Garrett Brown and Colin Coggins are two adjunct professors at University of Southern California at The Marshall School of Business. Garrett and Colin are so brilliant, their class has now became one of the most popular classes on campus. In this episode, James takes a deep dive into the world of sales. Garrett and Colin speak about the concept of "Everyone" is in sales. All of their insights are counter to what people would call a conventional way of sales. James also speaks to them about what shifted their mindset into what it takes to be a brilliant salesperson compared to a normal salesperson. They also spoke about what it means to sell with love instead of fear. To conclude the episode, Garrett and Colin talk about how "Happy Accidents" form a bond between seller and consumer.  

Where to find Garrett and Colin:

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00:00 Intro
02:39 What comes to mind when you think of Sales
14:29 Being yourself when selling
31:03 The cycle of sales
54:14 Communicating out of fear or love
1:05:11 Teaching undergraduates about love in sales  
1:10:49 How Garrett and Colin became a duo  
1:25:03 Can you be great at sales if you don’t believe in the product?
1:29:20 Great sales people talk to themselves
1:41:19 Motivated speech 1:49:53 Process vs Results
1:56:31 Resilience in sales  

Hit the show hotline and leave a question or comment for the show at 424-272-6640, email James questions directly at or follow us on Twitter @   

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About your host, James:  James Beshara is a founder, investor, advisor, author, podcaster, and encourager based in Los Angeles, California. James has created startups for the last 12 years, selling one (Tilt, acquired by Airbnb), and invested in a few multi-billion dollar startups to date. He has spoken at places such as Y-Combinator, Harvard Business School, Stanford University, TechCrunch Disrupt, and has been featured in outlets like the New York Times, the Wall Street Journal, Fortune Magazine, and Time Magazine. He’s been featured in Forbes, Time, and Inc Magazine’s “30 Under 30” lists and advises startups all around the world. All of this is his “above the line” version of his background. Hear the other 90% of the story in the intro episode of Below The Line.

“Below the Line with James Beshara" is brought to you by Another Podcast Network.

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