Cover art for podcast Below the Line with James Beshara

Below the Line with James Beshara

92 EpisodesProduced by James BesharaWebsite

“The most exciting new podcast in the startup world.” - Eric Ries, Founder and NYTimes Best-Selling Author Below the Line — Observing what’s really there.Should we “aim as high as possible” or “detach from results”? Should I be content where I am or always strive for “better”? We now know a lot abou… read more


#14 — Alex Snodgrass — Food For Thought

Alex Snodgrass, aka The Defined Dish, has built a social media following that would make any brand jealous, with over hundreds of thousands of followers engaging around her simple and incredibly tasty whole30 and paleo dish recipes every day. She has all the social media (and in real life) love that creates a pretty pristine Above the Line version of her business.

But a simple ingredient that made the conversation with this creator such an interesting one was her honesty on what it’s really like to be a social media “influencer”. We talk about everything from the fact that 2 years in (and with little traction), deciding if it was still worth doing, simplification being a key to success, anxiety attacks and the importance of investing in mental health — and in the midst of naturally being a people-pleaser, and having a spouse, two daughters, employees and hundreds of thousands of people that would want some of her time requires something simple and powerful: a checklist of things that helps remind her daily what she needs to do for herself.

It’s a special episode of Below The Line with Alex today — we hope you enjoy it.

About the host: James Beshara is an angel investor, advisor, founder, and general startup-helper in San Francisco, California. He has started three companies, sold one (Tilt; acq by Airbnb), and angel invested in multiple billion-dollar startups in his career. And now he's talking openly and honestly with leaders about what's going on "below the line" in their lives and careers that has made them the people that the are; the 90% of the story you don't read about or hear about anywhere else.

If you have any questions, feel free to email us at and follow us on twitter @belowthelinepodcast or follow James @JamesBeshara.

"Below the Line with James Beshara" is brought to you by Straight Up Podcasts, LLC.

Educational emoji reaction


Interesting emoji reaction


Funny emoji reaction


Agree emoji reaction


Love emoji reaction


Wow emoji reaction


Are you the creator of this podcast?

Verify your account

and pick the featured episodes for your show.

Listen to Below the Line with James Beshara


A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens