Cover art for podcast Below the Line with James Beshara

Below the Line with James Beshara

155 EpisodesProduced by James BesharaWebsite

Host James Beshara is an angel investor, advisor, founder, & general startup-helper in Los Angeles, CA. He has started three companies, sold one (Tilt; acq by Airbnb), and invested in multiple billion-dollar startups in his career. Now he's talking openly and honestly with others about what's going … read more


#131 — When the Walls Close In — Emergency Pod

For profitable, large businesses, a downturn can be great for recruiting and retaining talent as there is a flight to safety and security. For small businesses that have focused maniacally on profitability from day one, a downturn in the market is also managed relatively well. 

This is in contrast to technology startups that often have to spend years building the product before they can monetize or spend the first few chapters of the company's life focusing on growth over revenue maximization. This means that in an economic downturn, these startups/teams/founders are the most vulnerable to shifting markets, especially those that are dependent on outside capital. 

This episode is the resource for how to manage one's own psychology, as well as the psychology of the team around them when building and leading a business like this.

In the episode, I outline tactics like getting comfortable with the worst case scenario (in order to maximize the chances of the best case scenario), as well as outlining the five guidelines for managing and optimizing your psychology in the midst of circumstances that often present a “fog of war” type of scenario for most leaders. In short, I put this together for you to avoid that scenario.  

The guidelines have more details within the episode, but they are here below as well for you to reference:

1. Assess and set *proper expectations* for yourself and the team.  

2. Find and orient towards a *higher ideal*.  

3. Manage your *mental wealth*.  

4. Question everything, *especially your own assumptions* going into this new environment.  

5. Find your *community of truth*.  

Please let me know what I may have missed in the comments and share this with any creator that may be going through the extremely intense situation of feeling like the walls are closing in on them. 

And if you are a creator in this scenario, please reach out to me on Twitter or Instagram if there's a way I can help.

You can also always hit the show hotline and leave a question or comment for the show at 424-272-6640 // James questions directly at // or follow us on Twitter @

Support Our Sponsors
Magic Mind
Chargebee and use promo code BTL

About your host, James: James Beshara is a founder, investor, advisor, author, podcaster, and encourager based in Los Angeles, California. James has created startups for the last 15 years, selling his last one to Airbnb, and invested in several multi-billion dollar startups to date. He has spoken at places such as Y-Combinator, Harvard Business School, Stanford University, TechCrunch Disrupt, and has been featured in outlets like the New York Times, the Wall Street Journal, Fortune Magazine, and Time Magazine. He’s been featured in Forbes, Time, and Inc Magazine’s “30 Under 30” lists and advises startups all around the world. All of this is his “above the line” version of his background. Hear the other 90% of the story in the intro episode of Below The Line.

“Below the Line with James Beshara" is brought to you by Another Podcast Network.

Educational emoji reaction


Interesting emoji reaction


Funny emoji reaction


Agree emoji reaction


Love emoji reaction


Wow emoji reaction


Are you the creator of this podcast?

Verify your account

and pick the featured episodes for your show.

Listen to Below the Line with James Beshara


A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens