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Behind The Wheel Podcast

211 EpisodesProduced by Derek OxleyWebsite

Connecticut's #1 Business Running & Entrepreneurship Podcast where we amplify the accomplishments of ordinary people (e.g., runners, triathletes entrepreneurs, artists, entertainers, and creators) who are doing EXTRAordinary things within their sphere of influence. We're located at the intersection … read more

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Inattentional Blindness

I became curious as to why we stop noticing the world around us. I came across an article, in Psychology Today written by Dr. Alan Castel, in it, he said: “We often don't notice things unless we focus and are present.”  Here are a few good demonstrations.  Count the numbers of F’s in the following passage:
Finished Files Are the Result
Of Years of Scientific Study
Combined With the Experience
Of Years.
I tried this little experiment on Facebook; a few of my friends responded.  Most people counted two or three (in words Finished Files and scientiFic).  But there are 6 F’s. I counted four!  There’s a name for this phenomenon. It's called inattentional blindness, and it's what happens when you encounter something in a place you aren't at all expecting. No matter how strange, blatant, or eye-catching it is, our brains just don't want to notice things where we don't think they belong.
Inattentional blindness explains why I could drive by a strip club on a primarily residential street in Bridgeport CT and not notice it.


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