Nian Hu and Amanda Krause wrote a fascinating article for Business Insider about Jif Peanut Butter, that sparked my recent obsession with peanut butter. On February 19, around 12:20pm I received a message from a friend, let’s call her Kim, well because after all her name is Kim. Kim wanted to know if I had anytime to chat about podcasting? No preambles, no small talk, you know, "hey how you doing?" "I hope you and yours are doing well" and then jump into the purpose of the text. Nope! There was none of that just straight to the point.
“Hey do you have any time to chat about podcasting?” And I like that, get right to the heart of the matter. Podcasting! Podcasting? Sure I love talking about podcasting, I love listening to podcasts.
Kim will be launching her podcast later this month-(The Run Wave) and asked me to be a guest on her show. We recorded our episode on Sunday, at some point the conversation turned toward peanut butter, specifically how to make a PBJ sandwich, and that’s when I lost it. Hearing the news, of Kim toasting the bread came as a shock, while we were still recording, I asked myself, why would you need to toast the bread?
Was I judging Kim? No not in the least-(maybe slightly, not her existence just her peanut butter preparation choices) Shhhh! I can hear you judging me, its okay though I get. I was curious! In my mind there had to be a reason why she needed to toast the bread-who does that? She probably store her peanut butter in the fridge.
Our sticky peanut butter discussion needed an impartial arbitrator, so I took the matter to Facebook for an informal survey, with a simple question: where do you store your peanut butter? My recent obsession with peanut butter led to this episode, which covers The Mandela Effect and the longest running trademark war in history-the battle between Skippy Peanut and Percy Crosby's Comic Strip Skippy.
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