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Beauty Care Pod

34 EpisodesProduced by Tolu and FolaWebsite

We share the biggest stories from the biggest names in the beauty industry for everyone to learn from.

31:59

Hanieh Sigari: The Making of Personalized Skincare

Iranian-born Hanieh Sigari moved to America when she was seven. There, she made unusual friends for her age and had to deal with loss early in life. This experience as a girl inspired her to dedicate herself to figuring out the “fountain of youth.” Hanieh shares how she evolved as a passionate businesswoman by starting a nursing home health care business that boomed to building Qyral, a personalized skincare anti-aging brand.

After a long run at her nursing home health care business, Hanieh decided to sell it off to create a personalized skincare company for individuals based on a quiz that helps to extract specific information to personalize her clients’ formulation. She details how she alters PH, concentrations, and other elements to suit individual skin types. Hanieh also shares how paying attention to customer feedback helps her brand evolve. She explains two tips driving her brand’s evolution: customer-centricity and flexibility with new ideas. According to Hanieh, empathizing with her customers helps her understand and personalize services better.

About Hanieh

After being disappointed too many times, Hanieh researched the science behind miracle skincare claims, and discovered that it didn't hold any true value. There was more than one thing missing. As you would expect, she discovered an obvious truth; generic products produce nothing more than generic results. There is definitely no one size fits all approach to skincare since our skin compositions are not the same. She then decided to do better, by giving the skin what it truly needs. A tailored approach based on the skins needs.

She has since dedicated years to working with world-renowned formulators and dermatologists who all agree: if you want to reverse the signs of aging and improve your skin’s appearance, cellular turnover holds the key. Effective skincare products work by supporting your body’s natural processes. As we age, those processes slow and are compounded by factors including genetics, lifestyle, and environment. And because those factors are unique to us, our skincare products need to be unique too. It’s more than just skincare; it’s cellular care.

Combining her training in biochemistry with entrepreneurial experience, she created Qyral, by taking cutting-edge research on aging and marrying it to beauty, science, and empowerment.

Links

Qyral - qyral.com

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