Cover art for podcast Beauty and the Biz

Beauty and the Biz

118 EpisodesProduced by Catherine Maley, MBAWebsite

Learn the Tactics and Strategies to take your Cosmetic Practice to the Next Level. Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing… read more

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Ep.111: The Top 5 Money Makers in Your Practice

July 29th, 2021


Beauty and the Biz:

The Top 5 Money Makers In Your Practice

There are 5 essential money-making operations that occur in ANY successful plastic …

Ep.108: Michael T. Somenek MD and Troy A. Pittman MD FACS

July 22nd, 2021


Beauty and the Biz with special guests, Michael T. Somenek MD and Troy A. Pittman MD FACS of S+P Advanced Plastic Surgery in Washington, D.C., where …

Ep.110: Cross Promote Cosmetic Services

July 21st, 2021


Beauty and the Biz: Cross Promote Cosmetic Services

Keep your patients on “the yes track” with value-added products, services, treatments and procedures.

Great ideas on suggestively selling patients during their visit …

Ep.109: Randy Waldman, MD

July 15th, 2021


Welcome to "Beauty and the Biz", where we talk about the business and marketing side of plastic surgery.

I’m your host, Catherine Maley, author of "Your aesthetic practice - What your patients are saying", and …

Ep.107: Creating Content to Attract New Patients

June 30th, 2021


Beauty and the Biz

How and why you need to create meaningful social media content that connects with current and prospective patients. Reap a larger …

Ep.106: Text Marketing for Plastic Surgeons

June 23rd, 2021


Texting for the Plastic Surgery Practice


Text Marketing for Plastic Surgeons


Texting has been around for a while and is on the rise as an effective plastic surgery marketing strategy that’s working.


Once users …

Ep.105: Interview with William P. Adams, MD

June 16th, 2021


Interview with William P. Adams, MD - President, The Aesthetic Society

Welcome to Beauty and the Biz, where we talk about the business and marketing side of plastic surgery.

I’m your host, Catherine Maley, author of …

Ep.104: Interview with Philip J. Miller, MD, FACS

June 9th, 2021


Welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery.

I’m your host Catherine Maley, author of Your …

Ep.103: Interview with Kristi Hustak, MD

June 3rd, 2021


Beauty and the Biz with guest, Kristi Hustak, MD.

Dr. Hustak is amongst the 7 plastic surgeons at the prestigious Aesthetic Center for Plastic Surgery in Houston, TX, where she's also the Assistant Program Director.

Ep.102: What Google Said About Plastic Surgeons

May 27th, 2021


Beauty and the Biz

Google is saying what we've been saying for years on the top ways to attract and retain more cosmetic patients.

Catherine shares …

Ep.101: Predictable Revenues are Possible

May 20th, 2021


Beauty and the Biz

Knowing you can count on revenues coming in consistently and reliably without the financial roller coaster and sleepless nights is …

Ep.100: Top 10 Takeaways

May 13th, 2021


Beauty and the Biz Episode 100!

The Top 10 Takeaways from 27 plastic and cosmetic surgeon interviews that Catherine has conducted over the past 2 …

Ep.99: Dr. Gary Linkov

May 5th, 2021


Beauty and the Biz with Dr. Gary Linkov of Manhattan:

• Pioneered the Elelyft™ Lip Lift
• Dual-Ive League Educated Surgeon
• Advanced Training in …

Ep.98: The Slow Leak of Lost Patients

April 29th, 2021


Beauty and the Biz
The Slow Leak of Lost Patients

Have you ever wondered where your favorite patients went? You realize you haven’t seen them in a while and wonder if they moved.

I assure you; most are still around. …

Ep.97: Adam J. Rubinstein, MD, FACS

April 22nd, 2021


Beauty and the Biz with Adam J. Rubinstein:

Former Chief of Plastic Surgery & Vice Chief of Surgery at Jackson North Medical Center.

Dr. Rubinstein shares his amazing social media efforts which is paving the way …

Ep.96: 5 Most Common Mistakes Made By Plastic Surgeons

April 15th, 2021


Beauty and the Biz - 5 Most Common Mistakes Made By Plastic Surgeons

Learn how to avoid the pitfalls of running your practice. Catherine guides you …

Ep.95: Tuan A. Truong, MD, FACS, FAAP

April 8th, 2021


Beauty and the Biz - With Tuan Truong, MD, FACS, FAAP

Trained in plastic surgery at the renowned Mayo Clinic in AZ, and in private practice in …

Ep.94: Patient Retention for Plastic Surgeons

March 31st, 2021


Beauty and the Biz - Patient Retention for Plastic Surgeons

Learn why capitalizing on your existing patients is the strongest strategy to keep ahead of your competition, and to reap a more steady stream of revenue.

Ep.93: Manish Shah, MD, FACS

March 25th, 2021


Beauty and the Biz with Manish Shah, MD, FACS

Dr. Shah shares his wisdom from over 16 years in private practice, with over 10K surgeries in total (including 2K facelifts), and performing an average of 75 eyelid …

Ep.92: Allergan - Consumer Demand for Injectables

March 16th, 2021


Beauty and the Biz

While 65 Million people in the US would consider facial injectables,, only 4 Million have been treated.

That’s only 6% of the …

Ep.91: Word-of-Mouth Referrals

March 11th, 2021


Beauty and the Biz

Word-of-Mouth referrals are your golden ticket to increased close ratios, decreased external marketing costs, and growth through …

Ep.90: Alex Thiersch, JD • Founder & Director of the American Med Spa Association

March 2nd, 2021


Beauty and the Biz

Get a fresh legal perspective on running your practice from someone who knows the aesthetic industry while holding a juris …

Ep.89: YouTube Marketing for Plastic Surgeons

February 24th, 2021


Beauty and the Biz - YouTube Marketing for Plastic Surgeons

Learn the ins and outs of what to do and how to do it to increase your scope of exposure to potential patients and potential profits!

Catherine explains her …

Ep.88: E. Gaylon McCollough, MD FACS - Former President AAFPRS, ABFPRS & AACS

February 18th, 2021


Beauty and the Biz with Dr. E. Gaylon McCollough, MD FACS:

Pioneer and icon in the field of plastic surgery. In-Practice for 46 years and recently …

Ep.87: Convert Callers and Consults

February 11th, 2021


Beauty and the Biz: Convert Callers and Consults on.

Learn Catherine's pro tips and step-by-step advice that you can begin using immediately. Get a …

Ep.86: Robert Singer, MD - Former President of The Aesthetic Society

February 4th, 2021


Beauty and the Biz Podcast with Robert Singer, MD FACS:

World-renowned former president of The Aesthetic Society.

Member of several international, national and state medical societies.

One of only 8 plastic surgeons …

Ep.85: Social Media Marketing for Plastic Surgeons

January 28th, 2021


Social Media has become the most influential virtual space available today to help you grow your practice.

Since your prospective patients love social media, it’s no longer optional so you might as well embrace it and …

Ep.84: Content Creation Marketing

January 21st, 2021


Content Creation Marketing:

If you've noticed your website traffic declining and/or the quality of leads diminishing, it’s not your imagination.

The remedy is to create and distribute valuable, relevant and consistent …

Ep.83: Interview with Victoria Givens, MD

January 14th, 2021


Dr. Victoria Givens is a facial plastic surgeon in private practice in Austin, TX.

She was on her collegiate swim team and has earned several honors …

Ep.82: How to Start 2021 Strong

January 7th, 2021


How to Start 2021 Strong

With such an uncertain and volatile past year, practices the world over have taken a financial hit, with many closing their …

Ep.81: Plan Out 2021

December 31st, 2020


Plan Out 2021

Growing a successful cosmetic surgery practice is a team sport. You can’t do this on your own. You need a team of trained staff who …

Ep.80: Q and A with Your Patient Coordinator

December 24th, 2020


Let’s talk about your patient coordinator.

Do you ever wonder what she thinks about her job?
Or why she can’t convert more consultations?
Or would …

Ep.79: Interview with Gregory Buford, MD

December 17th, 2020


Gregory Buford, MD, FACS:

  • Author
  • 4K+ breast-related procedures
  • RealSelf Business Advisory Board member
  • Speaker, consultant, advisor for industry …

Ep.78: One Time or Lifetime Patient

December 10th, 2020


One Time or Lifetime Patient?

As a surgeon, it makes sense that you focus all of your efforts on finding "one-and-done" prospective patients ready …

Ep.77: Marketing Plastic Surgery Procedures

December 3rd, 2020


Marketing Plastic Surgery Procedures

Plastic surgeons, as well as other specialties and corporations, want to capitalize on the growing demand for cosmetic rejuvenation.

Marketing cosmetic surgery effectively takes …

Ep.76: Plastic Surgeons Get Back to Basics

November 27th, 2020


Plastic surgeons get back to basics that got them to where they are today, rather than run after shiny objects.

Reminder to do what you did to grow your practice when you first started out.

FREE! The choices your …

Ep.75: Generate More Revenues Without Advertising

November 19th, 2020


Increase non-surgical revenues, word-of-mouth referrals, reviews and social media reach WITHOUT discounts that cheapen your brand, hiring social media managers, or paying a penny towards advertising.

FREE! The choices …

Ep.74: Social Media Ideas for Plastic Surgeons

November 12th, 2020


Social Media Ideas for Plastic Surgeons: The most influential virtual space available today to help you grow your practice. Learn the ins and outs of this unlimited gateway to current and prospective patients.



Ep.73: Interview with Thomas Jeneby, MD

November 4th, 2020


Dr. Jeneby:

Board certified plastic surgeon with an accredited office-based surgery center with MD Anesthesiologists in San Antonio, TX since 2002.

Ep.72: Interview with Shady Hayek, MD

October 29th, 2020


Dr. Shady Hayek is a plastic and reconstructive surgeon practicing in Beirut, Lebanon and Riyadh, Saudi Arabia.

He is a member, author of articles and speaker at a number of national and international meetings, …

Ep.71: Business Principles of Running a Successful Practice

October 22nd, 2020


Imagine for a minute you owned the perfect plastic surgery practice. How would you achieve the following?

Transform Your Staff into a Team of Rock …

Ep.70: Interview with James Marotta, MD

October 15th, 2020


Dr. Marotta, consistently voted Best Cosmetic Surgeon on Long Island since 2013, specializes in facial and endoscopic plastic surgery, rhinoplasty …

Ep.69: Differentiate or Die

October 8th, 2020


How would your patients describe you to their family and friends?
What adjectives would best describe the type of service provider you are?

Ep.68: Easy Way to Convert 30 Percent More Callers

October 1st, 2020


If you were to listen in on your receptionist handling new caller leads, would you smile with satisfaction listening to her professionally credential …

Ep.67: Is Discounting Helping or Hurting Your Practice?

September 24th, 2020


Plastic surgery advertising is out of control and everywhere you look, you see offerings for deep discounted procedures.

Extreme competition is …

Ep.66: What's Working Now Interview

September 10th, 2020


Sharon Thompson of Thompson Plastic Surgery shares the great results they've had with the "KiSS Club" to boost revenue with this turn-key strategy.

Ep.65: What's Holding You Back From Growing?

September 3rd, 2020


Surgeons from around the world tell me regularly how much pressure they feel from the relentless competition, fickle cosmetic patients, staff issues …

Ep.64: Number One Stress of a Plastic Surgeon

August 27th, 2020


One of the biggest stresses of a cosmetic practice is finding a solid patient attraction plan you can count on to bring in new patients.

All you need …

Ep.63: Patient Attraction Trends for the Rest of 2020

August 20th, 2020


2020 went from a hopeful to a haphazard year and has left many reeling and scrambling to get back on track.

This week, I give you 3 good patient …

Ep.62: The Word of Mouth Practice

August 13th, 2020


A word of mouth referral is the absolute best advertisement you can incorporate into your cosmetic practice. It’s also the cheapest form of …

Ep.61: Good to Great Cosmetic Practices

August 6th, 2020


It’s not a mistake that some practices are hanging in there and
hoping for the best and others are confidently running a smooth-
running operation.

This episode of “Beauty and the Biz” talks very specifically
about how …

Ep.60: How to Convert a Prospective Cosmetic Patient

July 30th, 2020


What I’ve learned from consulting in this industry for 20 years and writing the book on it, the #1 reason cosmetic patients do NOT choose you is that …

Ep.59: Social Proof Marketing + My Facelift

July 23rd, 2020


When prospective cosmetic patients are uncertain about what to do, they look to other people around them they trust (or want to be like) such as experts, celebrities, friends, etc. Learn how to leverage this behavior …

Ep.58: Fastest Path to Patients and Profits

July 16th, 2020


Don't let the unexpected and recent U.S. patient surge blind you to the fact that we still don't have a clear picture of where we'll be at for the near future. Catherine discusses how smart marketing choices will better …

Ep.57: With Speaker & Author Dino Elyassnia, MD

July 9th, 2020


Earning his medical degree from USC and scoring in the top 1% nationwide, Dino Elyassnia, MD is a fellow of the NY Eye and Ear Infirmary, and surgeon at the world-renowned Marten Clinic in San Francisco, CA. Tune in as …

Ep.56: With Navy Seal Dave Kaufman, MD, FACS

July 2nd, 2020


Dave Kaufman, MD, FACS: Cosmetic surgeon. Entrepreneur. Harvard graduate. Navy Seal.

Learn from Dave's unique perspective of running a successful …

Ep.55: With AAFPRS Member Dr. Mike Nayak

June 25th, 2020


Tune in with Mike Nayak, MD of Nayak Plastic Surgery, An AAAHC accredited surgical facility, and of Avani Derm Spa in St. Louis. Hear how this …

Ep.54: With ASAPS Member, Lorne Rosenfield, MD

June 18th, 2020


Dr. Rosenfield has been in practice for over 31 years, is a board member of AAPS, is a professor at both USCF and Stanford, has written several book chapters, and has been voted by his peers as being amongst the “Best …

Ep.53: "The Unhappy Patient" with Mark Constantian, MD

June 11th, 2020


Dr. Mark Constantian, author of "Childhood Abuse, Body Shame, and Addictive Plastic Surgery: The face of Trauma", shares with us the factors leading to body dysmorphia and how to recognize this condition in unhappy …

Ep.52: With Bruce Moskowitz, MD & Grigoriy Mashkevich, MD

June 4th, 2020


Today’s guests are two surgeons who joined forces to start their own practice in the most competitive area of the world – Park Avenue, NYC. Hear what's worked for them, and how they're keeping things together at the …

Interview with Peterson Pierre, MD on Beauty and the Biz

June 2nd, 2020


Dr. Pierre is a board-certified cosmetic and medical dermatologist in Thousand Oaks, CA.

Known as "The Gentle Injector", he's been interviewed by …

Ep.51: COVID-19 Update with Jennifer Walden, MD

May 28th, 2020


Jennifer Walden, MD shares her COVID-19 successes and challenges as owner of three medical spas and a full cosmetic surgery practice between Austin, …

Ep.50: COVID-19 Update with Randy Waldman, MD

May 21st, 2020


Tune in with Dr. Randy Waldman, founder of Vegas Cosmetic Surgery - The largest multi-specialty symposium of its kind in North America. Dr. Waldman …

Ep.49: COVID-19 Update with Dr. Bitar

May 14th, 2020


Dr. Bitar shares insight of what's in store for the industry, how to survive the crisis with minimal effect on your practice, and how to rise above it all when the dust clears.

Visit Dr. Bitar's Website:

Ep.48: COVID-19 Survival Update with Jules Walters, MD

May 7th, 2020


Catherine Maley, MBA and Jules Walters, MD discuss and share their thoughts on the COVID-19 crisis and the impact it's had on cosmetic surgeons and …

Ep.47: Private Practice COVID-19 Survival with David Sieber, MD

April 30th, 2020


Listen to the unique perspective of David A. Sieber, MD in relation to COVID-19 and his San Francisco practice. Learn what's working for him as Catherine shares her sound advice on making the best of the pandemic …

Ep.46: COVID-19 Restart Practice Pivot Plan

April 23rd, 2020


Hear Catherine's prognosis and predictions on the aesthetic industry after COVID-19. Get sound tips to not only survive, but thrive! Learn what it …

Ep.45: Surviving the Chaos of COVID-19 with Francisco Canales, MD

April 16th, 2020


Co-founder of a Black Diamond Top-200 Med Spa, Dr. Francisco Canales, MD, lends insight on practice survival during crises through his unique perspective of weathering 3 practice closures in 3 years due to disasters, …

Ep.44: COVID 19 Update with ASAPS Past President Dr. Grant Stevens

April 9th, 2020


Dr. Grant Stevens is an internationally recognized industry leader, former ASAPS President, and Founder and Medical Director at Marina Plastic …

Ep.43: Catherine Guest Speaks on COVID-19 Crisis and Virtual Consults on "The Top Cosmetic Gynecologists" Podcast

April 3rd, 2020


Join Catherine as she guest speaks on "The Top Cosmetic Gynecologists" podcast, hosted by Dr. Marco A. Pelosi III, MD, FACOG, FACS.

Learn how virtual …

Ep.42: How to Persevere Through Chaos with Special Guest Robert Kotler, MD

March 26th, 2020


Get the inside scoop from a seasoned veteran who's performed a mind-blowing 10,000 surgical procedures with over 30 years of practice experience. Dr. Kotler explains the importance of "less is more" and how …

Ep.41: COVID-19 and Virtual Consultations

March 19th, 2020


Your sales will slow down during the pandemic, but have you considered virtual consultations so you don't bottom out? Catherine lays it out …

Ep.40: Becoming a Front Desk Rock Star

March 12th, 2020


Catherine's talk at the 35th AACS meeting in Las Vegas!

Get an IMMEDIATE increase in consultations:
1. Have your receptionist listen to this podcast.

Ep.39: Plastic Surgery Marketing Trends for 2020

March 7th, 2020


Catherine's biggest marketing podcast to date! A tremendous compendium of rock-solid, easy-to-implement advice for those who want to see their …

Ep.38: Special Interview with Robert Sigal, MD

February 27th, 2020


Learn the challenges and successes of Robert Sigal, MD, as he shares his 25 years of insight and expertise on all facets of running a partnership practice. Not to be missed!

Ep.37: Creative Pricing Strategies for Non-Surgical Services

February 20th, 2020


Learn a multitude of ways to sell your non-surgical services for more patients and more profits. Catherine covers aspects of in-house and digital …

Ep.36: Attract the Best Patients with Target Marketing

February 13th, 2020


A gold mine of marketing advice you won't want to miss! These are some of Catherine's most coveted pro-marketing tips that she's developed over 40+ …

Ep.35: Do You Have The Right Patient Coordinator?

February 5th, 2020


Your Coordinator is the gatekeeper who "allows" or "prevents" conversions even if they don't realize it! Get practical tips on how to help them excel!

Want to take your Coordinator to the next level?
$1 Trial for …

Ep.34: Two Deadly Sins, Bad Phones and Weak Consultations

January 30th, 2020


Have your Receptionist and Coordinator listen to these simple tips that they can implement today! Includes talk track examples on how to gather …

Ep.33: Special Interview with Bill G. Kortesis, MD, FACS

January 23rd, 2020


Listen in as Bill Kortesis, MD, FACS shares his timeless advice on joining a practice, scaling the business, marketing, customers, staff, and what …

Ep.32: How To Set Up a Cosmetic Patient Attraction Plan for 2020

January 16th, 2020


Celebrate Catherine's 20th year in helping cosmetic practices get more patients and more profits with her most coveted top-20 cosmetic patient attraction strategies for 2020!

Get the FREE report at:

Ep.31: Plan Now to Make 2020 Great

January 9th, 2020


How badly do you want to reach and exceed your goals in 2020? Get some fresh tips from Catherine as she celebrates her 20th year helping aesthetic practices become more profitable. 

Catherine's FREE Book:

Ep.30: Did Social Media Overtake Email Marketing for Plastic Surgeons?

December 19th, 2019


It's no secret that social media is a driving force in today's marketing climate, but has it surpassed email as the core channel of reaching your patients? Take a deep dive with Catherine as we explore this hot topic …

Ep.29: The Biggest Reason Cosmetic Patients Choose You Over Your Competitors

December 12th, 2019


Learn Catherine's best tips on building rapport with your prospective and current patients to get them to a "Yes"!

Make an extra $100,000 this year with Catherine's Free paperback book, Your Aesthetic Practice/What Your …

Ep.28: Attracting the Right Cosmetic Patients

December 5th, 2019


Catherine explains the importance of knowing your measurable data so that you can direct your marketing efforts with precision. Learn the importance of focusing on your local "bread and butter" patients versus chasing …

Ep.27: Are you Happy with your Cosmetic Surgery Marketing Results?

November 21st, 2019


How good is your marketing if you're not looking in between the lines? Catherine offers her priceless wisdom on how to track your calls, where to focus your digital marketing efforts, and how to get deep intel on your …

Ep.26: Easy Ways to Sell More to Your Cosmetic Patients

November 14th, 2019


This episode is packed with tips and step-by-step guaranteed profitable advice that Catherine normally charges thousands for. Now free and more relevant than ever to capitalize on your existing and new patients. Just in …

Ep.25: Introducing YOU Marketing

November 7th, 2019


Proven benefits, advice and tips on the importance of, and how to video market yourself in today's competitive marketplace. Let yourself shine through as a skilled and personable Doc and connect with your patient base …

Ep.24: How to End 2019 With a Bang

October 31st, 2019


Catherine shares her practical tips and examples on super easy ways to ramp up profits over the holidays. Just in time to reap the rewards before the …

Ep.23: Why Surgeons Should Write a Book

October 24th, 2019


In this episode, Dr. Dohner explains the need to write your book to:

• Make You an Authority
• Get Name Recognition
• Earn Prestige and Respect
• Set you apart from the herd


Dr. Dohner's FREE Hardcover …

Ep.22: The 3 M's of Smart Marketing for Plastic Surgeons

October 17th, 2019


In this episode, discover how to:

Identify your core markets and why!

Connect with your target demographics with appealing messages that get through to them!

Choose the marketing channels that will be most effective …

Ep.21: How to Hold a Patient Event That's Fun and Profitable

October 10th, 2019


Discover in this episode:

How your patient event can rake in new patients!

Best practices and pitfalls

What to serve at your event!

Vendor guests!

Ep.20: Fix Your Phones with Flip Scripts

October 3rd, 2019


In this episode:

In-depth advice on what your receptionist should be doing and saying!

Easy dialogue transitions to keep your receptionist in control …

Ep.19: How to Turn Phone Calls into Profits

September 25th, 2019


Listen as Catherine walks you through a complete receptionist script to get quality consults through your door!

Receptionist "Do's and Don'ts" while …

Ep.18: The Straightest Line to New Cosmetic Patients

September 19th, 2019



A literal GOLDMINE of top-notch advice to bring your patients in again and again...and bring their friends and family in as …

Ep.17: How to Get 3 More Surgeries per Month

September 12th, 2019


In this podcast, you'll learn:

3 Simple ways to get more surgeries.

What not to do during the consultation.

How to increase revenue from existing …

Ep.15: How to Run Your Practice Like a Business

August 29th, 2019


In this podcast, you'll learn:

How to set up systems so that your practice runs like a well-oiled machine!

How to assemble a team of superstars that have your back!

How to set up your practice in such a way you can sell …

Ep.14: How Would You Rate Your Practice?

August 22nd, 2019


Do you dream of being in the OR all day where you can hide from the pressures of staff issues, pushy vendors and never-ending decision-making?

In this podcast, we’ll do an assessment of your practice to see if you are …

Ep.12: The Complete Cosmetic Patient Flow Plan

August 7th, 2019


Learn from Catherine's 40+ years as marketing and business advisor for top aesthetic practices around the world:

• Get high-quality leads!
• Marketing pitfalls and avoidance!
• Turn leads into patients and much more!


Ep.11: Who Do You Think You Are?

July 31st, 2019


Learn from Catherine's 40+ years as marketing and business advisor for top aesthetic practices around the world:

• Take charge of public feedback on your practice.
• How to drive business while getting great reviews.
• …

Ep.10: How to Turn Your Staff Into Revenue Generators

July 23rd, 2019


Learn from Catherine's 40+ years as marketing and business advisor for top aesthetic practices around the world:

• Tried and tested easy staff strategies to boost practice revenue.
• Hone your team to increase sales …

Ep.09: Easier Path to New Cosmetic Patients

July 16th, 2019


Learn from Catherine's 40+ years as marketing and business advisor for top aesthetic practices around the world:

  • Digital marketing pitfalls
  • What …

Ep.08: Summer Marketing Tips

July 9th, 2019


Learn from Catherine's 40+ years as marketing and business advisor for top aesthetic practices around the world.

  • Learn how to beat the "summer …

Ep.01: My Backstory and Your Cosmetic Practice Must Adapt to Change to Survive

July 3rd, 2019



You will get my tips, tricks, tools and strategies I have stored up from decades of experience working in non-profit medical
associations, …

Ep.02: Are You Chasing the Wrong Patients?

July 3rd, 2019

Thanks to advancements in technology, everybody is a potential  prospective patient for your cosmetic services, but everybody is everywhere so what …

Ep.03: Three Ways to Turn Patients into Raving Fans

July 3rd, 2019


Learn three fundamental ways to get your "fan patients" to do the marketing for you with word-of-mouth advertising as well as how to "help them help you" with bringing in more patients. You'll get a higher return on …

Ep.04: Easy Ways to Cross-Sell ALL of Your Services

July 3rd, 2019


Learn some of Catherine's pro tips on how to effectively cross-sell your other procedures, treatments and products that compliment your patient's current purchases. A great way to effortlessly boost your sales like …

Ep.07: Patient Flow from Start to Finish

July 3rd, 2019


Learn Catherine's pro-tips from her 40+ years as marketing and business guru for top aesthetic practices around the world.

In this Episode of Beauty …

Ep.06: Hiring the Right Coordinator is a Game Changer

July 3rd, 2019


Don't let this happen to you!

"I'm often consulting with a practice or a surgeon and they call me and you can hear they're hesitant about describing …

Ep.05: Fix Your Follow Up

July 3rd, 2019


Catherine presents several strategies to keep your prospective patients from going with your competitors, how to address consult objections, and how …

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