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Beauty and the Biz

76 EpisodesProduced by Catherine Maley, MBAWebsite

Learn the Tactics and Strategies to take your Cosmetic Practice to the Next Level. Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing… read more

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Ep.77: Marketing Plastic Surgery Procedures

December 3rd, 2020

12:58

Marketing Plastic Surgery Procedures

Plastic surgeons, as well as other specialties and corporations, want to capitalize on the growing demand for cosmetic rejuvenation.

Marketing cosmetic surgery effectively takes …

Ep.76: Plastic Surgeons Get Back to Basics

November 27th, 2020

3:54

Plastic surgeons get back to basics that got them to where they are today, rather than run after shiny objects.

Reminder to do what you did to grow your practice when you first started out.

FREE! The choices your …

Ep.75: Generate More Revenues Without Advertising

November 19th, 2020

20:24

Increase non-surgical revenues, word-of-mouth referrals, reviews and social media reach WITHOUT discounts that cheapen your brand, hiring social media managers, or paying a penny towards advertising.

FREE! The choices …

Ep.74: Social Media Ideas for Plastic Surgeons

November 12th, 2020

14:16

Social Media Ideas for Plastic Surgeons: The most influential virtual space available today to help you grow your practice. Learn the ins and outs of this unlimited gateway to current and prospective patients.

 

FREE: …

Ep.73: Interview with Thomas Jeneby, MD

November 4th, 2020

45:49

Dr. Jeneby:

Board certified plastic surgeon with an accredited office-based surgery center with MD Anesthesiologists in San Antonio, TX since 2002.

Ep.72: Interview with Shady Hayek, MD

October 29th, 2020

51:15

Dr. Shady Hayek is a plastic and reconstructive surgeon practicing in Beirut, Lebanon and Riyadh, Saudi Arabia.

He is a member, author of articles and speaker at a number of national and international meetings, …

Ep.71: Business Principles of Running a Successful Practice

October 22nd, 2020

14:09

Imagine for a minute you owned the perfect plastic surgery practice. How would you achieve the following?

Transform Your Staff into a Team of Rock …

Ep.70: Interview with James Marotta, MD

October 15th, 2020

58:01

Dr. Marotta, consistently voted Best Cosmetic Surgeon on Long Island since 2013, specializes in facial and endoscopic plastic surgery, rhinoplasty …

Ep.69: Differentiate or Die

October 8th, 2020

16:27

How would your patients describe you to their family and friends?
What adjectives would best describe the type of service provider you are?

Ep.68: Easy Way to Convert 30 Percent More Callers

October 1st, 2020

13:21

If you were to listen in on your receptionist handling new caller leads, would you smile with satisfaction listening to her professionally credential …

Ep.67: Is Discounting Helping or Hurting Your Practice?

September 24th, 2020

21:54

Plastic surgery advertising is out of control and everywhere you look, you see offerings for deep discounted procedures.

Extreme competition is …

Ep.66: What's Working Now Interview

September 10th, 2020

20:56

Sharon Thompson of Thompson Plastic Surgery shares the great results they've had with the "KiSS Club" to boost revenue with this turn-key strategy.

Ep.65: What's Holding You Back From Growing?

September 3rd, 2020

10:52

Surgeons from around the world tell me regularly how much pressure they feel from the relentless competition, fickle cosmetic patients, staff issues …

Ep.64: Number One Stress of a Plastic Surgeon

August 27th, 2020

11:40

One of the biggest stresses of a cosmetic practice is finding a solid patient attraction plan you can count on to bring in new patients.

All you need …

Ep.63: Patient Attraction Trends for the Rest of 2020

August 20th, 2020

14:00

2020 went from a hopeful to a haphazard year and has left many reeling and scrambling to get back on track.

This week, I give you 3 good patient …

Ep.62: The Word of Mouth Practice

August 13th, 2020

17:01

A word of mouth referral is the absolute best advertisement you can incorporate into your cosmetic practice. It’s also the cheapest form of …

Ep.61: Good to Great Cosmetic Practices

August 6th, 2020

7:28

It’s not a mistake that some practices are hanging in there and
hoping for the best and others are confidently running a smooth-
running operation.

This episode of “Beauty and the Biz” talks very specifically
about how …

Ep.60: How to Convert a Prospective Cosmetic Patient

July 30th, 2020

25:21

What I’ve learned from consulting in this industry for 20 years and writing the book on it, the #1 reason cosmetic patients do NOT choose you is that …

Ep.59: Social Proof Marketing + My Facelift

July 23rd, 2020

33:33

When prospective cosmetic patients are uncertain about what to do, they look to other people around them they trust (or want to be like) such as experts, celebrities, friends, etc. Learn how to leverage this behavior …

Ep.58: Fastest Path to Patients and Profits

July 16th, 2020

14:29

Don't let the unexpected and recent U.S. patient surge blind you to the fact that we still don't have a clear picture of where we'll be at for the near future. Catherine discusses how smart marketing choices will better …

Ep.57: With Speaker & Author Dino Elyassnia, MD

July 9th, 2020

53:20

Earning his medical degree from USC and scoring in the top 1% nationwide, Dino Elyassnia, MD is a fellow of the NY Eye and Ear Infirmary, and surgeon at the world-renowned Marten Clinic in San Francisco, CA. Tune in as …

Ep.56: With Navy Seal Dave Kaufman, MD, FACS

July 2nd, 2020

57:21

Dave Kaufman, MD, FACS: Cosmetic surgeon. Entrepreneur. Harvard graduate. Navy Seal.

Learn from Dave's unique perspective of running a successful …

Ep.55: With AAFPRS Member Dr. Mike Nayak

June 25th, 2020

1:13:23

Tune in with Mike Nayak, MD of Nayak Plastic Surgery, An AAAHC accredited surgical facility, and of Avani Derm Spa in St. Louis. Hear how this …

Ep.54: With ASAPS Member, Lorne Rosenfield, MD

June 18th, 2020

1:06:15

Dr. Rosenfield has been in practice for over 31 years, is a board member of AAPS, is a professor at both USCF and Stanford, has written several book chapters, and has been voted by his peers as being amongst the “Best …

Ep.53: "The Unhappy Patient" with Mark Constantian, MD

June 11th, 2020

47:32

Dr. Mark Constantian, author of "Childhood Abuse, Body Shame, and Addictive Plastic Surgery: The face of Trauma", shares with us the factors leading to body dysmorphia and how to recognize this condition in unhappy …

Ep.52: With Bruce Moskowitz, MD & Grigoriy Mashkevich, MD

June 4th, 2020

39:04

Today’s guests are two surgeons who joined forces to start their own practice in the most competitive area of the world – Park Avenue, NYC. Hear what's worked for them, and how they're keeping things together at the …

Interview with Peterson Pierre, MD on Beauty and the Biz

June 2nd, 2020

28:53

Dr. Pierre is a board-certified cosmetic and medical dermatologist in Thousand Oaks, CA.

Known as "The Gentle Injector", he's been interviewed by …

Ep.51: COVID-19 Update with Jennifer Walden, MD

May 28th, 2020

43:28

Jennifer Walden, MD shares her COVID-19 successes and challenges as owner of three medical spas and a full cosmetic surgery practice between Austin, …

Ep.50: COVID-19 Update with Randy Waldman, MD

May 21st, 2020

54:47

Tune in with Dr. Randy Waldman, founder of Vegas Cosmetic Surgery - The largest multi-specialty symposium of its kind in North America. Dr. Waldman …

Ep.49: COVID-19 Update with Dr. Bitar

May 14th, 2020

1:08:49

Dr. Bitar shares insight of what's in store for the industry, how to survive the crisis with minimal effect on your practice, and how to rise above it all when the dust clears.

Visit Dr. Bitar's Website:

Ep.48: COVID-19 Survival Update with Jules Walters, MD

May 7th, 2020

49:13

Catherine Maley, MBA and Jules Walters, MD discuss and share their thoughts on the COVID-19 crisis and the impact it's had on cosmetic surgeons and …

Ep.47: Private Practice COVID-19 Survival with David Sieber, MD

April 30th, 2020

43:03

Listen to the unique perspective of David A. Sieber, MD in relation to COVID-19 and his San Francisco practice. Learn what's working for him as Catherine shares her sound advice on making the best of the pandemic …

Ep.46: COVID-19 Restart Practice Pivot Plan

April 23rd, 2020

28:16

Hear Catherine's prognosis and predictions on the aesthetic industry after COVID-19. Get sound tips to not only survive, but thrive! Learn what it …

Ep.45: Surviving the Chaos of COVID-19 with Francisco Canales, MD

April 16th, 2020

32:04

Co-founder of a Black Diamond Top-200 Med Spa, Dr. Francisco Canales, MD, lends insight on practice survival during crises through his unique perspective of weathering 3 practice closures in 3 years due to disasters, …

Ep.44: COVID 19 Update with ASAPS Past President Dr. Grant Stevens

April 9th, 2020

44:23

Dr. Grant Stevens is an internationally recognized industry leader, former ASAPS President, and Founder and Medical Director at Marina Plastic …

Ep.43: Catherine Guest Speaks on COVID-19 Crisis and Virtual Consults on "The Top Cosmetic Gynecologists" Podcast

April 3rd, 2020

43:04

Join Catherine as she guest speaks on "The Top Cosmetic Gynecologists" podcast, hosted by Dr. Marco A. Pelosi III, MD, FACOG, FACS.

Learn how virtual …

Ep.42: How to Persevere Through Chaos with Special Guest Robert Kotler, MD

March 26th, 2020

1:06:04

Get the inside scoop from a seasoned veteran who's performed a mind-blowing 10,000 surgical procedures with over 30 years of practice experience. Dr. Kotler explains the importance of "less is more" and how …

Ep.41: COVID-19 and Virtual Consultations

March 19th, 2020

17:43

Your sales will slow down during the pandemic, but have you considered virtual consultations so you don't bottom out? Catherine lays it out …

Ep.40: Becoming a Front Desk Rock Star

March 12th, 2020

19:08

Catherine's talk at the 35th AACS meeting in Las Vegas!

Get an IMMEDIATE increase in consultations:
1. Have your receptionist listen to this podcast.

Ep.39: Plastic Surgery Marketing Trends for 2020

March 7th, 2020

48:17

Catherine's biggest marketing podcast to date! A tremendous compendium of rock-solid, easy-to-implement advice for those who want to see their …

Ep.38: Special Interview with Robert Sigal, MD

February 27th, 2020

1:02:17

Learn the challenges and successes of Robert Sigal, MD, as he shares his 25 years of insight and expertise on all facets of running a partnership practice. Not to be missed!
www.austin-weston.com/robert-sigal

Ep.37: Creative Pricing Strategies for Non-Surgical Services

February 20th, 2020

23:54

Learn a multitude of ways to sell your non-surgical services for more patients and more profits. Catherine covers aspects of in-house and digital …

Ep.36: Attract the Best Patients with Target Marketing

February 13th, 2020

29:15

A gold mine of marketing advice you won't want to miss! These are some of Catherine's most coveted pro-marketing tips that she's developed over 40+ …

Ep.35: Do You Have The Right Patient Coordinator?

February 5th, 2020

15:15

Your Coordinator is the gatekeeper who "allows" or "prevents" conversions even if they don't realize it! Get practical tips on how to help them excel!

Want to take your Coordinator to the next level?
$1 Trial for …

Ep.34: Two Deadly Sins, Bad Phones and Weak Consultations

January 30th, 2020

20:21

Have your Receptionist and Coordinator listen to these simple tips that they can implement today! Includes talk track examples on how to gather …

Ep.33: Special Interview with Bill G. Kortesis, MD, FACS

January 23rd, 2020

46:46

Listen in as Bill Kortesis, MD, FACS shares his timeless advice on joining a practice, scaling the business, marketing, customers, staff, and what …

Ep.32: How To Set Up a Cosmetic Patient Attraction Plan for 2020

January 16th, 2020

14:01

Celebrate Catherine's 20th year in helping cosmetic practices get more patients and more profits with her most coveted top-20 cosmetic patient attraction strategies for 2020!

Get the FREE report at:

Ep.31: Plan Now to Make 2020 Great

January 9th, 2020

18:32

How badly do you want to reach and exceed your goals in 2020? Get some fresh tips from Catherine as she celebrates her 20th year helping aesthetic practices become more profitable. 


Catherine's FREE Book:

Ep.30: Did Social Media Overtake Email Marketing for Plastic Surgeons?

December 19th, 2019

18:13

It's no secret that social media is a driving force in today's marketing climate, but has it surpassed email as the core channel of reaching your patients? Take a deep dive with Catherine as we explore this hot topic …

Ep.29: The Biggest Reason Cosmetic Patients Choose You Over Your Competitors

December 12th, 2019

13:45

Learn Catherine's best tips on building rapport with your prospective and current patients to get them to a "Yes"!

Make an extra $100,000 this year with Catherine's Free paperback book, Your Aesthetic Practice/What Your …

Ep.28: Attracting the Right Cosmetic Patients

December 5th, 2019

16:33

Catherine explains the importance of knowing your measurable data so that you can direct your marketing efforts with precision. Learn the importance of focusing on your local "bread and butter" patients versus chasing …

Ep.27: Are you Happy with your Cosmetic Surgery Marketing Results?

November 21st, 2019

17:32

How good is your marketing if you're not looking in between the lines? Catherine offers her priceless wisdom on how to track your calls, where to focus your digital marketing efforts, and how to get deep intel on your …

Ep.26: Easy Ways to Sell More to Your Cosmetic Patients

November 14th, 2019

29:22

This episode is packed with tips and step-by-step guaranteed profitable advice that Catherine normally charges thousands for. Now free and more relevant than ever to capitalize on your existing and new patients. Just in …

Ep.25: Introducing YOU Marketing

November 7th, 2019

21:54

Proven benefits, advice and tips on the importance of, and how to video market yourself in today's competitive marketplace. Let yourself shine through as a skilled and personable Doc and connect with your patient base …

Ep.24: How to End 2019 With a Bang

October 31st, 2019

21:17

Catherine shares her practical tips and examples on super easy ways to ramp up profits over the holidays. Just in time to reap the rewards before the …

Ep.23: Why Surgeons Should Write a Book

October 24th, 2019

33:23

In this episode, Dr. Dohner explains the need to write your book to:

• Make You an Authority
• Get Name Recognition
• Earn Prestige and Respect
• Get FREE PR
• Set you apart from the herd

 

Dr. Dohner's FREE Hardcover …

Ep.22: The 3 M's of Smart Marketing for Plastic Surgeons

October 17th, 2019

24:22

In this episode, discover how to:

Identify your core markets and why!

Connect with your target demographics with appealing messages that get through to them!

Choose the marketing channels that will be most effective …

Ep.21: How to Hold a Patient Event That's Fun and Profitable

October 10th, 2019

24:19

Discover in this episode:

How your patient event can rake in new patients!

Best practices and pitfalls

What to serve at your event!

Vendor guests!

Ep.20: Fix Your Phones with Flip Scripts

October 3rd, 2019

33:05

In this episode:

In-depth advice on what your receptionist should be doing and saying!

Easy dialogue transitions to keep your receptionist in control …

Ep.19: How to Turn Phone Calls into Profits

September 25th, 2019

24:18

Listen as Catherine walks you through a complete receptionist script to get quality consults through your door!

Receptionist "Do's and Don'ts" while …

Ep.18: The Straightest Line to New Cosmetic Patients

September 19th, 2019

39:25

DO NOT MISS THIS EPISODE!

A literal GOLDMINE of top-notch advice to bring your patients in again and again...and bring their friends and family in as …

Ep.17: How to Get 3 More Surgeries per Month

September 12th, 2019

23:33

In this podcast, you'll learn:

3 Simple ways to get more surgeries.

What not to do during the consultation.

How to increase revenue from existing …

Ep.15: How to Run Your Practice Like a Business

August 29th, 2019

37:33

In this podcast, you'll learn:

How to set up systems so that your practice runs like a well-oiled machine!

How to assemble a team of superstars that have your back!

How to set up your practice in such a way you can sell …

Ep.14: How Would You Rate Your Practice?

August 22nd, 2019

24:30

Do you dream of being in the OR all day where you can hide from the pressures of staff issues, pushy vendors and never-ending decision-making?

In this podcast, we’ll do an assessment of your practice to see if you are …

Ep.12: The Complete Cosmetic Patient Flow Plan

August 7th, 2019

27:19

Learn from Catherine's 40+ years as marketing and business advisor for top aesthetic practices around the world:

• Get high-quality leads!
• Marketing pitfalls and avoidance!
• Turn leads into patients and much more!

 

Ep.11: Who Do You Think You Are?

July 31st, 2019

13:51

Learn from Catherine's 40+ years as marketing and business advisor for top aesthetic practices around the world:

• Take charge of public feedback on your practice.
• How to drive business while getting great reviews.
• …

Ep.10: How to Turn Your Staff Into Revenue Generators

July 23rd, 2019

27:58

Learn from Catherine's 40+ years as marketing and business advisor for top aesthetic practices around the world:

• Tried and tested easy staff strategies to boost practice revenue.
• Hone your team to increase sales …

Ep.09: Easier Path to New Cosmetic Patients

July 16th, 2019

30:31

Learn from Catherine's 40+ years as marketing and business advisor for top aesthetic practices around the world:

  • Digital marketing pitfalls
  • What …

Ep.08: Summer Marketing Tips

July 9th, 2019

24:00

Learn from Catherine's 40+ years as marketing and business advisor for top aesthetic practices around the world.

  • Learn how to beat the "summer …

Ep.01: My Backstory and Your Cosmetic Practice Must Adapt to Change to Survive

July 3rd, 2019

27:04

 

You will get my tips, tricks, tools and strategies I have stored up from decades of experience working in non-profit medical
associations, …

Ep.02: Are You Chasing the Wrong Patients?

July 3rd, 2019

26:56
Thanks to advancements in technology, everybody is a potential  prospective patient for your cosmetic services, but everybody is everywhere so what …

Ep.03: Three Ways to Turn Patients into Raving Fans

July 3rd, 2019

26:11

Learn three fundamental ways to get your "fan patients" to do the marketing for you with word-of-mouth advertising as well as how to "help them help you" with bringing in more patients. You'll get a higher return on …

Ep.04: Easy Ways to Cross-Sell ALL of Your Services

July 3rd, 2019

22:33

Learn some of Catherine's pro tips on how to effectively cross-sell your other procedures, treatments and products that compliment your patient's current purchases. A great way to effortlessly boost your sales like …

Ep.07: Patient Flow from Start to Finish

July 3rd, 2019

28:06

Learn Catherine's pro-tips from her 40+ years as marketing and business guru for top aesthetic practices around the world.

In this Episode of Beauty …

Ep.06: Hiring the Right Coordinator is a Game Changer

July 3rd, 2019

33:28

Don't let this happen to you!

"I'm often consulting with a practice or a surgeon and they call me and you can hear they're hesitant about describing …

Ep.05: Fix Your Follow Up

July 3rd, 2019

24:56

Catherine presents several strategies to keep your prospective patients from going with your competitors, how to address consult objections, and how …

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